7 Ways to Get More Google Reviews: Strategy for Small Businesses

Google is one of the most important online review platforms for any business. Potential clients compare your business with others in competition. Statistics show that about 59% of customers use Google to read reviews and about 54.7% of customers read at least four reviews before buying a product. This is why it is important that you ask your loyal and new customers to share their experience in the form of reviews to stand out.

Personalized messages resonate more with people; try emailing them or ask in person that their feedback is truly valuable to you. This is the best way to garner reviews and have a positive online presence.

If you do not have one, there are high chances that your customers will turn to one of your competitors and you surely would not want that to happen.

To help you achieve your goal of getting more Google reviews, we have curated a list of 7 simple ways:

1. Understand the Process

You need to know the process. Start by setting up your business account on Google Maps. This is where all of the Google reviews will be posted and displayed. Scroll down to this section and request your customers to write a review about your business here.

2. Set Up a Review Link for Your Business Account

To post a review, your client has to go to the internet. However, if you make a review link available to them, it will make it easier for them to post one. Make sure you create a review shortcut link and paste it on your website. Although a short review link may seem insignificant at first, it can be really helpful to gain more reviews for your business in the long run.

3. Ask Your Customers for Reviews

One of the easiest ways to get more Google reviews is to simply ask! Often, customers use your services or products but they rarely think of going back to your business to post a review. You can politely ask your customers to leave honest reviews and feedback on your Google business profile.

4. Avoid Buying or Writing Fake Reviews

Internet users today know whether something is legit or not. Moreover, they know how to spot a fake review. Several signs give away if reviews on a particular business account are fake. Google removes such false accounts, and it also harms the reputation of your brand in front of your customers.

5. Use QR Codes to Link Review Pages to Your Account

Mobile phones are a popular choice among internet users today. It is always better to create QR codes for your review account and link them to your websites so that users can directly scan and leave a review for your services.

6. Add CTAs and Popups to Your Website

People can sometimes procrastinate writing reviews for your services. You can always add small popups and CTAs on your website reminding users to leave a review.

7. Address Negative Reviews

You will inevitably receive some negative reviews for your website. The best thing you can do in this case is address those negative reviews politely and assure them that you would make any necessary improvements in the area of concern. This way your customers will know they are valued. In case you find the review violating any of the website’s terms and conditions, you can also choose to flag the review.

The Way Forward with Birdeye

Birdeye not only assists businesses in collecting more reviews on platforms like Google, but it also does so much more. Birdeye's all-in-one experience marketing platform allows businesses to collect and manage online reviews from more than 200 sites, communicate with customers via text messaging, and send surveys to gather quality feedback.