7 Google AdWords Tips for Lawyers for Winning More Clients

Google AdWords is a powerful tool to attract the target audience into potential customers. Most firms are aware of the importance of this fact. When such is the case for lawyers and attorneys use this tool for online marketing. There are many useful Google Adwords tips for lawyers which they can implement in their law firms.

They must be aware of the fact that ads mostly dominate the search results page. So, they must be trying to implement such a fact in their own law firms.

In this guest blog, we are going to discuss the seven most useful Google AdWord tips for lawyers, for winning their clients. They are listed below:

1.The Right Choice of Keywords:

Choosing the right keywords for your law firm is crucial. For this, you can use a helpful tool like Google Keyword Planner, to find the right keyword within your budget. This tool will help you find the right keyword for online bidders in a law firm.

This tool is beneficial for online bidders in law firms like lawyers and attorneys who crave for the same keyword. As a result of which, the prices of those keywords go increasing. Therefore, it is advisable to choose keywords within your budget.

When you are running in such a competitive market, it is recommended to choose between three to five keywords, instead of a single one. Also, choosing a bit lengthy keyword like a short phrase is more suggested instead of choosing a single word.

You can also choose negative keywords that are irrelevant and out of demand. You can use tools like Parser and Negative Keyword Pro, to generate negative keywords.

2.Responsive Search Ads:

Responsive Search Ads is a relatively new version of Google Ads. They help to enter multiple headlines and descriptions to create an ad, which can show you relevant texts and messages. Google is designed in such a way to automatically test it. It’s a kind of A/B testing, with the least pressure on your part.

3.Geo-Targeting:

Geo-Targeting is like a tool similar to Google Maps, which can target a specific location. It’s advisable to target a specific location instead of an entire state where clients are out of reach. So, it’s better not to go for such clients where spending behind ads is wastage of both time and money. Here, you can elevate your geo-targeting by adding your intended locations.

Be specific and targeted while selecting your locations. Target on zip codes and postal codes, and not only cities. Go for areas that are densely populated compared to the scarce ones. So, it’s better to select those areas on the basis of zip codes and postal codes.

4.Automation:

Google has an automation tool for you, where you can set your PPC-related tasks on automation mode, to reduce your work pressure. In the meantime, you can concentrate on your clients. But that is not all. You still have to manage your tasks regularly. This tool has the capability to manage your online bids within your budget.

5.Choose Relevant Ads:

It is highly recommendable to choose relevant ads for your law firms, otherwise, no other tactics will work properly. You should be touchy to your clients, by reaching out to them while providing solutions to their problems. Even if you provide a free consultation, it should be mentioned in the ad. Be regular in your text messaging and responses yo your clients. This will build a sense of trust between you and your clients.

It is advisable to separate your ad groups by theme. The set up of AdWords allows you to set up different ‘ad groups’ for different keyword themes.

6.Use Dynamic Keyword insertion:

Dynamic Keyword Insertion (DKI) is an advanced tool. As per the name, you can dynamically insert your keywords into your ad texts to match the requirements of your customers. You are allowed to bid for your law firm names in your keywords but you are not allowed to display those names in your ad post.

7.Apply Device Bid Adjustments tool:

Nowadays, do you use your mobile handset more often than your desktop? If so, then it’s good news for you. In recent years, people find their products through smartphones and tablets. You can increase the exposure of your devices by using the bid adjustment tool.

Once you install it in your device, you can keep track by setting the percentage ranging from -90% to +900%.

Closure:

From the above discussion, we can observe that there are several valid tips on online marketing for law firms, for lawyers and attorneys. By applying these few tactics, they can easily bring profit for their organizations.