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6 Social Media Marketing Trends To Watch Out In 2020

Social Media Marketing Trends

By Blogging RepublicPublished 3 years ago 4 min read
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Top social media marketing trends are thriving these days as more entrepreneurs opt for addressing the huge crowd of the audience through the different social media platforms. 2018 was the landmark year for social media to take its significance in marketing. Along with developing technologies like IoT and AI, they strengthened their position to have the best marketing.

The growth in these 2-years was enormous, and this is making several businessmen establishing digital marketing through social media channels. To make it more appropriate, the corporate world relies on social media marketing for achieving their business marketing goals. So, here are some recent trends you need to follow with social media marketing as per 2020.

Read More: Guide To Help You Better Understand Your Social Media Strategy

1.The increased popularity of Instagram stories

One of the most important platforms to be highly popular is Instagram. When your targeted audience is the people in the age limit of 18 to 35, Instagram is the more suitable option to reach them. It is because the medium is pretty famous for modern youths. The platform is serving 700 million users, and this growth is found to be growth in the last 7 years. Most of them are active every day, and they visit the stories. These stories attract the people, and they make them know about the product or service posted. As per the survey, 400 million people are consuming the stories on the platform, and the businessmen are having steady growth with this.

2.The act of live streaming

The live streaming is up and rising the engagement and quality of the brand as there is more reach among the people. Some of the medium-sized brands have encountered a million impressions by live streaming. Several fast-growing social media platforms like Facebook, Instagram, and Twitter have already launched the live streaming option, and the people are enjoying the benefits over it. Several brands are enjoying more profit out of it as they have direct engagement with their audience. However, you need to follow the right strategies and implement them in the right way to enjoy the benefits.

3. Personalization is the new trend

The success of the marketing campaign depends on how you are designing your social media campaign. It should be suitable for and fulfill the unique expectations of every individual client. The social media platform is powerful for spreading things through the audience, and it grows the community as well. You can know the buyers, understand the market and change things for succeeding them in the huge crowd. If you do not want to miss the audience on the platform, you should personally work with personalized strategies to attract the audience. This way, you can have the best benefit over the campaign.

4.The trend of social marketing

Gone are the days where social media is the place to chat, share your thoughts and spend time watching the news feed. Now, it is drastically changing as the e-commerce store. When you are scrolling the newsfeed, you can find some products. These are for sales, and you can communicate with the shop owners to know more about the product.  You can place an order through social media, and the product will reach your doorstep.

5.Local targeting made easy

One of the biggest strengths in social media marketing is the ability to filter and target marketing. If the business needs to focus on any particular demography, particular age or gender, the social media channel to help you to achieve it. The social platform will offer the chance to approach the right people. This ensures that you are spending your money on unwanted purposes.

6.Video content is high in demand

In social media, the short videos are in great demand these days.  When you are presenting the video to be short and informative, it engages and makes them pay attention. The click rates will be high where it indirectly helps for ranking of the site as well. Several growing brands are handling this technique and enjoying benefits over it.

Endpoint

These are some of the best social media strategies you should follow for achieving the best results. Do some research from the perspective of your business and handle the right strategies to achieve in the competitive landscape.

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About the Creator

Blogging Republic

Blogging Republic is a reputed content writing agency based at Noida India. We have been in the service of offering super quality website content writing for our clients since 2015.

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