5 Tips for Freelance Writers to Attract More Clients

So you want to build a freelance writing career but don't know how to attract potential leads for your service?

Building a successful freelance writing career isn't easy. But if you know the proper strategy to find and pitch to your ideal clients, things can become a lot easier.

Many people don’t know how to do that when they are just starting out. If you're one of them and are feeling lost about how to make the right move, this post is for you.

In the following section, I'll tell you 5 effective tips that will help you attract more clients for your freelance writing services. So let's get started.

1. Know Your Niche Inside Out

The key to building a successful freelance writing career is to know your area of expertise extremely well. This helps you deliver quality content to your clients that is relevant in the current market and adds value to your client’s business.

Knowing your niche well is extremely important to build a strong freelance writing career. When your clients are happy with your work they are more likely to come back to you with more work in the future.

A very good way of mastering your niche is to follow what industry experts are talking and writing about. By keeping a close eye on their activities you can learn the latest trends in the market.

It also makes it easier for you to identify the areas you need to work on. Once you identify those areas, it becomes easier for you to develop those skills either through self-learning or by joining a course.

2. Set Up a Professional Website

The next important step toward building a successful freelance writing career is to set up a professional website. Having a website can be helpful in several ways. You can use it to showcase a strong portfolio to help your clients know your potential.

You can also have a blog section on your website. This section can be a great source for you to attract leads, and a wonderful medium where you can continue putting your expertise to practice. And if maintained well, it can even be a way for making some extra money. This can be through affiliate marketing, publishing sponsored posts, offering consultation, etc.

But simply creating a website isn't enough. You need to know how to design it well to boost your conversions. One major point to consider here is to offer your users a way to contact you. Since your business is a service-based one, it's important for your users to be able to contact you.

So give them a way to do that by adding a clear CTA or a contact form. Tools like WPForms will let you build beautiful contact forms without writing any codes.

Add a small About Me section and describe who you are, what services you offer, and why your audience should hire you. To help build trust, you can also add some testimonials on this page from your existing clients.

And don't forget to strategically use your keywords on different sections of your website and your blog content. This will help you appear in search results and get more organic traffic.

3. Have Some Solid Samples Around your Niche

The next step to consider before hunting for clients is to create some samples around your niche. Your clients would definitely want to check your work before hiring you for a job. Having a list of samples ready can be very helpful at such times.

You don't need a lot of articles; just a few very good posts are enough to get started. Once your posts are ready, add them to the blog for your users to see them.

4. Promote Your Services

You can’t expect to have clients unless you let them know that you’re available to work for them. So start promoting your services on relevant platforms.

The best way to do that is to be active on social media. It can be on LinkedIn, Twitter, Facebook groups, etc. You can do that by sharing your posts, engaging with your followers by liking, sharing, and commenting on their posts, participating in discussions through comments, etc.

Doing so will help you appear in people's feeds more often, and they will start recognizing you. This will encourage them to check your website and learn more about you. It's a very good way to create brand awareness and attract more leads.

5. Start Pitching

You can't always have clients approach you with an offer. Sometimes you also need to reach out and grab good opportunities yourselves as well. That's when pitching comes in.

It's a great way to showcase your expertise to a brand and make them consider working with you. So don't wait for the right time. Start pitching from the day you launch your blog.

So these are some of the easy ways to attract more clients to your freelance writing services. Now it's your turn to take advantage of them.