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5 Strategies for Reaching Out to Potential Clients as a Freelance Writer

When you're a freelance writer, there's no shortage of clients to pitch. But if you don't know how to reach out and sell yourself, it can be difficult to get clients on board with your vision. If you want more work in your freelance writing career, it's important that you understand how to approach potential clients the right way - and that means knowing how not to do it too. Here are five strategies for getting in touch with potential clients:

By Courtanae HeslopPublished about a year ago 6 min read
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5 Strategies for Reaching Out to Potential Clients as a Freelance Writer
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When you're a freelance writer, there's no shortage of clients to pitch. But if you don't know how to reach out and sell yourself, it can be difficult to get clients on board with your vision. If you want more work in your freelance writing career, it's important that you understand how to approach potential clients the right way - and that means knowing how not to do it too. Here are five strategies for getting in touch with potential clients:

Do as much research as you can about your prospects.

Research, research and more research.

If you want to be successful at selling your services as a freelance writer, then it's essential that you do all the necessary legwork before contacting prospects. That means researching their website carefully (and not just looking at the homepage). You should also check out their social media accounts and see if there are any blogs or articles written by them that relate to your industry. To get even more information about them, search for testimonials from previous clients or competitors in the same field as yours who may have had positive things to say about them - or negative ones!

It's also important for freelancers who are newbies in their field of expertise because this will give us insight into what kind of content we should create for our target market based on its needs."

Don't sell yourself short.

When you're a freelancer, it's easy to feel like your work is less important than that of an employee. You're not getting paid for every hour you work - your clients only pay for the hours they use. So if a client asks for more hours than expected, or if something comes up and they need extra writing done on short notice? That's something that could be taken advantage of by a boss who doesn't care about their employees' well-being.

But when you're self-employed and working from home (or wherever), there's no one around to look out for your best interests in these situations except yourself! This can lead some people down paths that aren't quite ethical - but there are ways around this too…

Choose the right platform for your pitch.

The right platform for your pitch depends on the type of client and project. If you're pitching a blog post, use email - but if you're pitching a guest post or sales page, consider using LinkedIn instead.

Here's why:

  • Email is the most direct way to reach out to potential clients because it allows them to respond directly without having to navigate through multiple steps in order for you (or anyone else) to get their attention. The downside? It's less effective than other forms of communication when it comes time for follow-up conversations; however, if your prospect doesn't respond within 48 hours then there might not be much else left but silence anyway!
  • LinkedIn has recently become very popular among freelancers looking for work because most professionals are members and receive messages from others who want something from them (like freelance gigs). But before sending out any kind of message on this platform make sure that what they do actually aligns with what YOU offer (e., if they specialize in SEO services then don't try pitching copywriting jobs).

Don't be afraid to send follow-up messages.

Don't be afraid to send follow-up messages. It's important to remember that you need to be persistent when reaching out to potential clients, even if they don't respond right away. Don't give up!

If you ask for feedback and receive no response from the client, don't take it personally - it may simply mean that they are busy or haven't had time yet. It's also possible that your request came across as too pushy; try approaching it differently next time by asking something like "What do you think about my writing sample?" instead of just demanding feedback without providing any context first (e.g., "What did you think of my writing sample? Did I do well?"). This gives people an opportunity not only share their thoughts but also feel comfortable doing so without feeling judged or pressured into saying something positive when they didn't really mean it in order just because someone else asked them politely not unlike how we would behave at work or school where we may feel obligated say yes even though deep down inside there' s nothing good about what was being offered but rather something bad which could potentially harm us socially/financially etc..

Sample Follow - Up Messages you can use!

1. Hi [Name],

I hope you're doing well. I wanted to follow up on our previous conversation about my writing services. Have you had a chance to review the writing samples I sent over last week? I'm looking forward to hearing your thoughts and discussing how we can work together.

Best regards, [Your Name]

2. Dear [Name],

I hope this message finds you well. I wanted to touch base and see if you had any updates on the potential writing project we discussed. I'm excited about the opportunity to work together and wanted to check in and see if there's anything else you need from me at this time.

Best regards, [Your Name]

3. Hello [Name],

I hope you're having a great day. I just wanted to follow up on the email I sent last week offering my writing services. I understand that things can get busy, but I'm confident that my skills can help elevate your brand and take your content to the next level. If you have any questions or if there's anything else I can do to assist you, please don't hesitate to let me know.

Best regards, [Your Name]

4. Hey [Name],

I hope this message finds you well. I'm reaching out to see if there's any interest in collaborating on a writing project. I have a lot of experience in [specific niche] and would love to bring my expertise to your team. Let me know if you're interested in learning more.

Best regards, [Your Name]

Make sure you're getting feedback from your clients and prospects.

If you're going to be a successful freelancer, you need to make sure that your clients and prospects are getting feedback from the work that you do for them. Feedback is an important part of the process. It helps both sides determine if there needs to be any changes made to their pitch or services before moving forward with anything else.

If they're not getting feedback from their clients and prospects, then they aren't doing their jobs as well as they could be doing them!

You can be successful without ever having a cold call!

There are many ways to reach out to prospects. You can start by working through your social media accounts, emailing contacts you've made over the years, and sending a LinkedIn message. If you're looking for a more direct approach - and if it's appropriate - you may want to give someone a call or even Skype them!

In addition, consider text messaging as an alternative means of communication with potential clients (if appropriate).

Conclusion

If you're a freelance writer, it's important to reach out to potential clients and build relationships with them. You don't have to be afraid of cold calls because there are many other ways that can help get your foot in the door and start working with new clients today! Also contact [email protected] if you would like to schedule a consultation re this subject!

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About the Creator

Courtanae Heslop

Courtanae Heslop is a multi-genre writer and business owner.

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