5 Easy Steps to Grow Your YouTube Channel & 5 Questions You Need to Ask Before Creating a YouTube Channel

YouTube has become one of the most visited websites online with more than 1.9 billion active users per month, and second only to parent company Google in terms of daily searches on the site. On the surface, you might see YouTube as a place to watch music videos, tune into a favorite vlogger, or stream video games online, but it is so much more than that. YouTube is an untapped goldmine for people to make money online quickly. If you’re looking for ways to grow your YouTube channel for your business, here are five easy steps to reach your goal.

Have a Purpose

You need to have a clear objective and purpose for starting a YouTube channel. It takes more time to grow YouTube channels compared to other social media platforms, but knowing why you want to create video content can help you stay on track when things don't seem to be moving forward. It is imperative that you know your purpose for starting a YouTube channel if you want to find success.

Optimize Your Video Descriptions and Titles

As the second largest search engine, the best way for your videos to be found on the platform is to make sure that your descriptions and titles are SEO optimized. Determine the best keywords to use that are relevant to your industry and make sure to include them in your descriptions and titles. You also want to look at what currently exists and what the top ranking titles are in your industry.

Use VidIQ and TubeBuddy for Your Video Tags

Just like with your descriptions, you want to make sure that all of your videos use keywords as their tags. This will help to improve the discoverability of your videos. Two tools that can help you with this process are TubeBuddy and VidIQ. Both tools will provide you with recommendations for tags that you can insert into your videos as well as show you how your video ranks for set tags.

Use How-To Videos to Teach Your Audience

There are two reasons why people find themselves on YouTube, to be educated and entertained. Rather than producing the same boring videos demonstrating your products or sharing your insight, why not create How-To videos to help educate your audience. Think about what you can teach your audience and develop videos around your skills.

Outsource What You Can’t Do

If you don’t know how to edit video, or you don’t have the equipment you need to produce high-quality videos, outsource the work to someone who does. If you need content, consider hiring someone who can shoot and edit videos for you and bring them in once a week. It can be a lot cheaper than you think and will save you the time and frustration from doing it yourself.

YouTube has become a powerful tool for small businesses. Following these five easy steps can help you grow your YouTube channel and find success .

5 Questions You Need to Ask Before Creating a YouTube Channel

If you've been considering starting a YouTube channel for your business, however before you can pick up your camera or choose a new username it's essential to ask yourself some questions. The following five questions will help you start thinking about your goals and will get you on the right track to be successful on YouTube.

Why Do You Want to Start a YouTube Channel?

This is probably the most critical question that you need to ask yourself before you get started on YouTube. Do you want to drive more traffic to your company website? Are you looking to gain more exposure and recognition for your business? Do you have a passion for video production? All of these are excellent reasons for wanting to start a YouTube channel. However, if you are just looking to go viral and make a lot of money, then you need to rethink things.

Should I Upload Commercials About My Products & Services?

Most people end up on YouTube because they want to be entertained, informed, and educated, not to watch commercials. The idea behind YouTube success is to make helpful and informative videos that enhance the image of your company without being overly promotional. Creating how-to-videos, review videos, and tip videos can help build your authority without having to sell your products or videos.

How Should I Describe My YouTube Videos?

The descriptions for your videos need to be concise and should include your company website's URL in the first sentence of the description to encourage your viewers to visit your site. You also want to be sure to include keyword search terms in your descriptions to make your videos easy to find by your target audience.

Should I Produce My Own Videos?

Whether or not you produce your own videos or hire a production company will depend on how much money and time you want to invest. If you have limited resources, you can shoot a video with your smartphone or an HD camera. However you shoot the videos, you want to make sure that you upload new videos often. If you can post a new and exciting video every week, you'll be able to grow your views and subscribers quickly.

Should I Allow Comments on My Videos?

Letting people comment on your YouTube videos will encourage them to share their experience with your company and shows that you are open to feedback. You can have the comments automatically displayed, or only after you’ve approved them.

Starting a YouTube channel for your business is a great way to create brand awareness and grow your business. Asking these questions before you start your channel can put you on the path for success.