2020 Top Digital Marketing Trends That You Shouldn't Miss

Do you depend on technology and internet for every task? Then you're probably someone who witnessed the rise of the »Digital Era«. Welcome to the digital world!

With the needs and demands of a constantly changing market it is important for marketers and businesses to keep up with current marketing trends to stay relevant and adapt their business to newest innovations and trends.

With the advancements and changing trends in digital technology, digital marketing is expected to transform even more in the future. We see e-commerce players like Amazon ruling the market and search engine giant Google introducing new approaches and the latest versions of its algorithms at least 500 times a year - Panda, Penguin, Pigeon, Hummingbird and more are here to improve the user experience and give every business owner the rank it deserves on the Search Engine.

Voice search and vernacular research are growing at a rapid pace, and this trend will grow exponentially by 2020.

Predictions for the future

• By the end of 2020, 2.5 billion smartphones will be included in everyday use. Which means, having mobile-friendly content and website is mandatory. This is also known as MobileGeddon.
• Google glasses are on its way. This will make searching on the internet easy, and information will come to the user with just one blink.
• Facebook has been investing in Augmented Reality which is expected to be the wave of the future. Facebook will provide a new platform for advertisers for displaying their products by creating augmented reality ads. Thus, shopping online will become an interactive experience and help encourage emotion and connection to the product.

Top digital marketing trends 2020

Shoppable posts

Social media has undoubtedly, it has become an integral part of our daily life. Facebook, Twitter, LinkedIn, Pinterest and Instagram play a vital role in online shopping. Nowadays it is very rare to see a feed without a shoppable post on social media.

Report say that 72% of Instagram and Pinterest users buy the product through the Instagram or Pinterest app. They are the largest platforms for businesses where they can sell their company products/services through social media.

Merchants can easily reach the global target audience, taking advantage of the ads through which users can purchase products directly with one click. This helps turn visitors into reliable customers.

Interactive Content

Most people spend their time online looking for unique fresh content that complies with their interests. Visual content that creates engagement will make the audience aware of your offer.

Advantages of posting interactive content:

1) Unique fresh content will stand out from the crowd.

2) Keep the visitors on the page longer.

3) Eye-Catching content that is shared by your followers on various online channels.

4) Build a fanbase for your product.

5) Create brand awareness among a wider public.

6) One special thing is that interactive content engages your audience and gets more likes, comments and shares.

Personalization

Generally, every user wants to feel special. That's where personalized marketing comes in. Nowadays customers very rarely look at advertisement that are not connected to them. With personalization you can trick them into believing that your product is made just for them.

It's one of the best tools to tune the customer's experience to a higher level. By applying it to your business, you can gain more sales, brand credibility, and more.

Send out personalized emails that describe product recommendations, video messages, social media messages, and more. Increase your business sales through remarketing.

Google Ads Smart Bidding

Google ads started with automation and smart bidding.

Here is the digital ad revenue of Google and Facebook till the year 2016 and expected growth in 2020 and 2021.

Bidding strategy is the most crucial task in Google ads. A small mistake on bidding may lead to a big loss in the budget. The automation and smart bidding will help in smartly maximizing the conversion rate.

Google ads will offer an option to choose conversion actions, set your bid to optimize when sales start or stop, and optimize bid across several ad campaigns.

Live video

The live video industry is expected to be worth over $70 billion by 2021. Live video is incredibly popular with consumers, and people spend three times longer watching live video than they do watching pre-recorded video.

Video is also the most popular way for consumers to learn about new products.

Influencer Marketing

Influencers messages about products will reach a wider audience and create a feel of trust in your company. By giving influencers your products for free in return for a review they will share it with their own audience, for which you have to make sure that it is similar to your target audience, and give their genuine opinion. Viewers will precieve this as something new and when buying they will choose you insted of your competition as you will be a familiar source.

Social Media Stories

Social media Stories are already available on Facebook, Snapchat, Instagram, YouTube and more. When posting a story it will only be available for viewing for 24h, after that it will be deleted. It is a great cost-effective opportunity for businesses to advertise their products/services.

The benefits of social media stories:

1) High engagement with followers.

2) Increase brand awareness.

3) Reach a wider audience.

4) Drive traffic to your website.

You can easily engage with the audience by, for example, conducting a poll in the stories.

Voice Search

Voice search growth shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online.

We're not quite there at the commonly cited prediction that 50% of searches will be driven by voice in 2020 (we're currently sitting at about 20% according to Google). But this statistic is probably not that far in the future. The smart speaker business is booming, with around a quarter of US households now owning Google Home, Amazon Echo, or another smart speaker.

Consumers are also expected to use voice search more in the near future.

The popularity of voice search is catching marketers attention, as it's now crucial to optimize every website with voice search optimization. Daily, 55% of teens and 44% of adults use voice search.

Strategic Marketing Transformation

When you're reading about up-and-coming trends it's all too easy to think that being successful in marketing can simply come from following a list of best practices and making sure you're using the latest techniques and technology.

That is far from it. The business of marketing is becoming increasingly complex. For companies to succeed they'll have to think beyond what they're doing and link everything back to the purpose of their business as a whole. Your marketing goals and objectives must align with the overall goals of your business.

Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Undergoing a marketing transformation can help companies to improve customer service and experience, boost brand awareness and reputation, and ultimately increase revenue and profits.

Businesses achieve these benefits through a combination of data collection, using modern technology, building customer relationships and engaging with customers online, publishing quality content, and improving their online presence. All of these are part of the underlying strategy that influences every department and employee in the company, not just the marketers.

Your strategic marketing plan defines goals and determines which marketing tactics you will employ to reach your customers including content marketing, SEO, email marketing, social media, advertising, and offline marketing. It then lays out a plan for how every part of the organization will be involved in these tactics.

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Strategic marketing transformation recognizes this and ensures that the brand, company reputation, customer relationships, and customer experience as a whole are considered in every business activity.

Get ready for new trends!

Digital marketing platforms will definitely be transformed by new technologies. Collecting, analyzing and predicting the customer needs and wants using AI, DBM and smart strategies to get to a refined report quickly.

Personalized customer experience will help with your business growth. In the upcoming years, stay updated with the latest trends and technologies and make use of it in real-time to outperform the competition. Provide only the best for your audience to stay connected and build long lasting relationships.

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Starting with digital marketing can be stressful and can come with many mistakes. To avoid some of those mistakes you can read my guidelines on how to create a presence for your business online. Hope you liked my article. Stay tuned for more! :)