10 Top Reasons to Implement Email Marketing

Email marketing is a form of marketing that makes customers on your email list aware of new products, discount sales, or services. It is a consequential and direct marketing channel to promote your business, even though email may be one of the oldest forms of digital communication. The use of email as a marketing channel is ranked high despite the rise in the use of other social platforms. Its high ROI makes it essential to most businesses.

It is a cost-effective solution that gives businesses the power to reach out to their customers in a place they visit every day — their inbox. It seeks to achieve loyalty, brand awareness, and trust. You need to attract new customers and keep current ones coming back. You can earn effective email marketing if it has the following elements:

• An email list
• An Email Service Provider (ESP)
• Goals clearly defined
• Good content
• The right technology
• Industry regulations followed

Types of Marketing Mail

Different types of marketing emails are used to achieve effective email marketing. There are two broad types: engagement emails and transactional emails.

1. Engagement Emails

The aim of these emails is for storytelling instead of making a sale. It keeps customers interested in your brand, even when they are not ready to buy. Examples of engagement emails are:

• Welcome emails
• Tutorial emails
• Brand stories
• Customer stories
• Re-engagement emails

2. Transactional Emails

These emails feature transactions your customers have had with your business. They aim to initiate or close a sale and send or request updates on customer orders. Examples of transactional emails are:

• Cart abandonment reminders
• Time-sensitive promotions
• Receipt emails
• Sales follow-ups
• Review requests

Creative Ways of Constructing Emails

Creating an email for marketing can be challenging. Still, to keep your subscribers engaged, there are email examples and templates to choose the suitable designs that will attract their attention and strategic ways to generate more sales like:

• Get personal, but have boundaries
• Use a short subject line
• Promotional giveaways
• Re-engage inactive customers
• Know the right time of the day and season to send emails, e.g., holidays, special sales
• Segment your audience
• Optimize your call to action
• Add images

Benefits of Email Marketing

Email is the best way to reach out to current and potential customers. There are various benefits of including email marketing in your business:

• Builds credibility and loyalty
• Targets the right audience
• Better brand recognition
• An excellent channel for customer acquisition
• Increases awareness and leads
• Strengthens customer satisfaction
• Creates personalized content
• Increases donation and sales
• Generates traffic to your site
• Improves communication
• It makes communication smooth and efficient

Reasons to Implement Email Marketing in Your Business

You can enjoy the benefits of email marketing only if you add it to your top marketing strategies list. Here are the top ten reasons why email marketing is essential for your business:

1. Almost everyone uses email

A survey shows that 92% of customers use email. This information convinces you to explore email as a marketing tool, and it is an incredible opportunity to reach customers regardless of their geographical location. It gives you direct communication with your target audience.

2. It is affordable

You can reach out to many consumers for a little penny per message – the cost per conversation is so low with email marketing. Subscription services are offered for higher-volume senders.

3. Easy to measure

Most email marketing tools can monitor what happens after an email campaign. Email marketing tools can track bounce, delivery, open rates, unsubscribe and click-through rates. It gives you a detailed understanding of how your email campaigns work, which ones to get rid of, or which ones to improve.

4. A great way to inform your customers

With an email list, you can deliver messages about the benefits of a new product to your target customers. Your customers can also get notifications sent to them with just a click of a few buttons without the need to run a digital ad or publish an article in a newspaper, which will cost you more money and attract fewer people.

5. Email inspires action

All marketing messages must include a call to action. You are imploring someone to sign-up, learn about your new product, make a purchase, visit your website, etc. You can easily include call-to-action buttons in your emails.

6. Easy to adjust

Suppose you run a digital, TV or print ad and receive negative feedback from the public. In that case, adapting your message and content can be challenging. It can mar your marketing strategy. But with email, you can resend a follow-up email to acknowledge your mistake at little or no cost. You can also A/B test your subject lines to determine which subject line brings in the most click rates.

7. It’s an open platform

Businesses invest in various social media platforms to engage with their audience. However, sites like Facebook frequently update their algorithm to reduce the number of followers who see a brand's post unless they are paid. Meanwhile, this is not so with email because any entity does not control it. It is an open platform for communication. No one party can change its widespread effect.

8. Email marketing will be around forever

The email space has a long history of stability since the 19th century and has consistently grown. Building your email list is a stable long-term investment that will pay off for centuries.

9. Strengthen relationships

Building strong customer relationships is crucial to having an effective communication tool. Email allows you to keep people engaged with your business, even during busy and slower times of the year.

10. You own your media and contact lists

You don't hold your contacts' social media platforms or information you post on social media platforms. The platform owns it: they can update their algorithms anytime, and your content may be affected. But with email, you can interact with your contact list regardless of the email provider and own the content you send.

Conclusion

Any marketing campaign aims to get your audience's responses. For many reasons in this article, email marketing is the most effective channel to engage, connect and attract an audience to improve sales and revenue for your business.

Email marketing is a lifesaver. So, start implementing email marketing in your business and enjoy its benefits — don't just implement it, be strategic in your thinking, and use the best approach that benefits your customers.