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10 Instagram Marketing Strategies Every Brand Needs to Try

10 Effective Instagram Marketing Strategies

By 1StopLikesPublished 3 years ago 5 min read
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Instagram with an active subscriber base of more than 1.16 billion people and is an exciting platform for advertising companies.

This social media platform is growing at an astounding rate and has just added 76 million people last quarter.

If we talk about its business potential, then according to a study, nearly 90% of Instagram users follow one or more than one business account.

The same report also shows that a high 36% of B2B management executives use this platform to research new products and services.

You can also leverage the huge reach of this social media platform to connect with your target audience to advertise your products and give a big boost to your brand.

To help you in this task we have shared with you some effective Instagram marketing strategies.

These would help you to increase the number of Instagram followers and thereby boost your brand recognition leading to improved sale figures.

Top Instagram marketing strategies to boost your branding online

Instagram is the best platform for sharing photos online.

It is also used actively by businesses to improve their brand image and share their message with their target audience.

You can also use the following strategies to achieve your business objectives by advertising on Instagram.

1. Create a business profile

You would be hard-pressed to launch an effective marketing strategy on Instagram without your Instagram business account.

It has several advantages and is made for the benefit of businesses.

The business account of Instagram allows the user to create and launch an Instagram advertisement campaign independent of Facebook advertisement tools.

Furthermore, a business account allows you to use the insight feature to look at the statistics regarding the impression and reach of your posts.

The Instagram business account allows you to use their metrics and find out more about your audience.

This is immensely helpful in customizing your advertisement optimally to attract them.

2. Use hashtags

Hashtags are very important for Instagram. It allows you to connect with those people who want to get information or look at the latest trend without following you.

You can either use the most commonly used hashtags in your niche or a more specific hashtag to narrow it down further.

The following points would illustrate the importance of hashtags for Instagram marketing.

More than 88% of businesses use at least one hashtag.

91% of the top brands on Instagram have posted up to 7 hashtags.

The average engagement for one hashtag is 12.6%

3. Optimize your profile

The overall look of your profile has a huge impact on people’s perception of your brand.

Your official profile should have a chest-level professionally shot photo of yours.

Your Instagram account should have a link back to your website.

Some of the other elements that would optimize your profile include the following.

Upload your company logo so that people know the official profile of your business.

Put the physical location of your business in the profile.

Your image and other elements of your account should be consistent with the Instagram guidelines.

4. Follow people

It is a good strategy to follow your followers and important influencers in your segment.

When you follow your followers or influencers in your field, then you create a community, which offers a great opportunity to improve your brand recognition.

5. You should post engaging images and videos

You can spice up your Instagram account by posting engaging photos and videos.

This will attract the attention of the users who might otherwise get bored by looking at the same picture and content that your brand uses.

To break the monotony of the same content, you can upload interesting articles, photos of new products et cetera.

6. Offer value to your followers

The best way to attract the attention of people towards your brand is by offering them something of value that they will find irresistible.

You can give them coupons, free tutorials, and sometimes freebies.

This is a well-proven way to grab the attention of your clients as well as investors and improve Instagram views.

7. Make use of Instagram ads

The Instagram ads allow you to focus on those users who are interested in your niche and encourage them to visit your website or follow your account.

As the ads are targeted towards those individuals who are interested in what you sell, your chances of conversion are very high.

8. You should be consistent

You must consistently post images in your Instagram account to stay engaged with your followers.

If there is no activity in your account for a week or a month, then all your earlier effort will not be able to yield the results that you had wished for.

If you are busy continually updating your Instagram account, then you should hire a professional to do the job for you.

9. The images should reflect your brand

You must always protect your brand.

You can do this by posting only those images that are consistent with your brand and don’t distract the attention of the viewer by uploading unrelated images.

10. Engage regularly with the Instagram community

You can use hashtags, liking and commenting on other people’s photos to build a good relationship with people.

You will see that when you engage with other people, most of them will reciprocate.

This is a great way of adding new followers to your account and improves your brand exposure further.

Conclusion

These 10 highly effective strategies would help you to send your message to your target audience easily.

However, if you want to grow on Instagram quickly, it is recommended to buy real Instagram followers.

Moreover, all the businesses and brands who love to move ahead in the Instagram game efficiently choose to buy Instagram followers.

When you buy followers, your profile credibility and visibility will increase. Besides this, there would have an excellent engagement rate on your Instagram.

Ultimately, your followers will increase, and this will result in more sales.

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