10 Creative Business Signs That Will Catch Your Eye

Even in this digital era, business signage remains an efficient brand marketing tool. It effortlessly directs clients to you and acts as a constant reminder of your business’s existence. What’s more, you have an extremely broad array of styles and sizes of signs to choose from. Depending on your company and budget, here are ten creative business signs you could use to grab your customers’ attention.

Acrylic Signs

Acrylic is tough, easy to customize, and far lighter than standard glass. Due to its durability and weather resistance, it is a popular choice for outdoor signs. For more aesthetics, you can cut out uniquely designed acrylic letters of your business name and stick them on acrylic boards. Besides, you can fit LEDs in acrylic signage. That allows you to leverage the advantages of neon signs but with a durable material. With proper positioning and the right messaging, acrylic signs will enable you to capture the attention of potential clients longer with minimal maintenance.

Signs that Go Beyond Informing

Your target audience is more likely to remember you if your business sign offers a helpful service. Like winning clients from social media platforms, physical business signage requires out-of-the-box creativity. An example of a custom sign that provides a practical service is wall signage that extends down to the steps to create a ramp that passersby who use wheelchairs can use. Your sign could also fold at the top to create shade from the rain or sun, or at the bottom to offer a platform to sit and rest. These simple but unique modifications to your signage will likely improve your brand recall.

Highly Artistic Signs

Your business signage is supposed to pass some information about you to your potential clientele. While simple lettered messaging works with a large part of the audience, it is hard to go wrong with grand artistic designs. A good example is the huge Kiwi360 kiwi slice sign in New Zealand. The sign is a captivating, impossible-to-miss, brilliant piece of art. It illustrates the company’s name and service in an easy-to-recall way.

Window Clings

Many modern warehouses and business spaces have huge windows. These are great for lighting and air circulation but could also help you market your business. Window clings can brand your windows to any style and pattern. They will help you draw the attention of passersby to various promotions. You could also use them to direct customers to correct entrances or simply inform them of your location.

Besides, unlike many other business signs on this list, window clings don’t require you to acquire special permits or pay space fees. Since you already have your establishment’s lease, all you have to do is pay for the production and fitting of the clings. You can use perforated films to allow light in and enable full visibility from the inside. That way, you don’t sacrifice the lighting benefit of having huge windows.

Light Box Signage

Placing your business name and offerings in a strategic location is great. Many passersby will likely notice it during the day. However, if you want to grab maximum attention even at night or in poorly lit locations, add lighting to your signage. That will make it stand out, no matter how plain it is. You can mount light boxes as flag signs or attach them to other surfaces around and within your premises.

Enormous Pylon Signs

Pylon signs are the trademark sign if you want to develop a conspicuous streetside presence for your business. They often stand between three and twelve meters tall. This height allows them to tower above most passing vehicles and urban vegetation, making them eye-catching.

You can spruce up your pylons with color, shapes, texture, and LED lighting. Also, instead of horizontal lettering, you can use enormous vertical lettering to make your message more visible. Giant horizontal letters are a clever way to get your audience to stop to take a closer view, which is what you need to increase brand awareness.

Small, Elegant Signs

When it comes to business signage, bigger does not always mean better. Your business sign can help potential customers get a sense of your organizational style and culture. An old-world-type sign would be ideal if you want to radiate trustworthiness and traditional values. If you offer financial aid, erecting a big whimsical sign would make no sense. Something minimalist and elegant would do you more justice.

Vehicle Signs

Vehicle signs or vehicle wraps allow you to display your message or logo on company cars. Unlike other signs on this list, vehicle signage offers mobile advertising. The more your branded vehicle moves, the larger the audience your message potentially reaches. Think of it as a moving signboard. As with any other mode of advertising, you want the messaging on your vehicle sign to be clear and precise. That is particularly important with this type of signage since several people interact with it on the move.

Final Thoughts

No matter what you trade in, you want your customers to spot you fast. While you can leverage several other digital platforms, creative business signage is still highly effective. Carefully curated signs help you stick in the minds of your audience, increasing their likelihood of walking into your locations and procuring your goods or services. Employ any of the above eye-catching business signage ideas and enjoy exponential growth.