What industries in Europe and the United States are suitable for development in the Chinese market?

As the world's most populous and most substantial consumer market, China has always had many companies looking to come to China for growth. In the traditional market development, manufacturing and other industries have come to China to reclaim and build, and eventually, gradually get a larger market and more benefits. This is all due to the infinite possibilities of the Chinese market and the potential that various industries in the Chinese market can tap. However, in the past few years, e-commerce has been growing faster and faster in the Chinese market, and more and more people are using online shopping due to the influence of the pandemic. Compared to Europe and the United States, where online shopping is only available on a single platform such as Amazon, China's online shopping is developing rapidly, and media such as Taobao and Tmall have become very mature. They have become the preferred shopping method for Chinese people.

In response to this situation, now to enter the Chinese market, the more recommended is to a dapt to online shopping. Because online shopping in China is not just a platform like Amazon, shopping is also linked to living streaming and other forms of media. Therefore, the most suitable industries to enter China are beauty, fashion, and food often called fast consumable industries.

Beauty products are one of the easiest fast consumables to enter because China's demand for beauty products is enormous. People are concerned about L'Oreal, Lancome, and other big brand cosmetics and want to explore better and niche products. So, if your product is a low price and has a specialty, such as a mask or water cream, then don't hesitate to promote your product into the Chinese market. SMOOTO, for example, is a mask from Thailand that uses raw materials derived mainly from tomatoes, combined with vitamins C and E and organic moisturizers. This mask has multiple skincare functions: whitening, moisturizing and anti-aging benefits. There are many masks available in the Chinese market nowadays; besides the big names from France and Italy, there are also many masks from Japan and Korea, but Thai masks are rare. The advertising agency helped SMOOTO's face masks find the proper positioning and helped them enter the Chinese market with their own Taobao store and better access to accumulated customer resources. Although there are many masks, masks that are reasonably priced and have their own country's characteristics are also easy to attract Chinese consumers. Because cosmetics are better to use live KOL promotion to promote and attract consumers to shop.

The second industry that is easier to enter the Chinese market is fashion, such as jewelry, clothes, and other decorative items. More affordable brands, such as Uniqlo, GAP, and further China's success, are very representative. Louise Misha, for example, is a fashion brand whose designers and brand founders have their philosophy about the design of their products and hope that this philosophy can influence the consumers. Conclusion and how to successfully promote a niche fashion product in the Chinese market requires advertising agencies to use KOL promotion strategy. A better KOL promotion platform in China is Xiaohongshu. KOLs in Xiaohongshu will post graphic or video presentations to help promote your product well and introduce your product to their fans, which is a fast and efficient promotion method in China, with some similarities to foreign Youtuber promotion. And the advertising agency has helped Louise Misha successfully promote her products in China and increase the awareness of her brand in China. Once consumers discover a niche brand, it will attract many people to spend money because the niche brand's pricing is reasonable and the design is unique, so it can quickly accumulate its customer base in China.

The successful promotion of the two fast-consuming products in China listed above may inspire entrepreneurs. Today's Chinese consumer market is not just about traditional consumption patterns; it is crucial to use advertising and social media to increase brand awareness. If you think your product business is well suited for new market expansion in China, then you may want to start thinking about the right advertising campaign for the Chinese market. You may face a lot of difficulties at first because the model of the Chinese advertising industry is very complex, and it may be not easy to choose the right promotion solution for you, such as whether to use KOL promotion or to advertise directly on your website, or whether you need to set up your e-commerce platform. If you have these confusions, please don't hesitate to contact a China advertising agency to help you deal with these issues. 41 Finance, a professional China advertising agency, will create a personalized plan for your marketing journey in China. Of course, if you need some China media platform placement channels, 41 Finance will also provide you with the right package to help you place your ads more quickly.