Authors

What Choong Whan Park's Interview Reveals About Brand Attachment and Consumer Identity
Why do some brands become part of our lives while others remain little more than names on products? Companies spend enormous resources building awareness, encouraging repeat purchases, and creating emotional advertising campaigns. Yet recognition and loyalty are not necessarily the same as genuine emotional attachment.
By Choong Whan Park USC14 days ago in Interview
How Business Leaders Identify Which Clients or Products Are Quietly Costing Them Money
Why Revenue Alone Tends to Flatter the Numbers A client or product can look like a strong performer on every report a business reviews most often. Revenue is growing, the account is stable, and nothing signals a problem. The cost of keeping it that way sits somewhere else, in staff time, overhead, support load, or maintenance, and it only shows up once someone loads those costs back into the picture.
By Dan Woodland14 days ago in Interview
Three and a Half Score Years and Still Kicking
Anonymous Interviewer: So, it is October, and a little birdie told me that it is your birthday this month. Three and a half score years. It seems like a good time to find out a bit more about you and what makes you tick.
By Calvin London14 days ago in Interview
Book Review: A Confection of Courage
Partha Roy is a young Indian writer. His book ‘A Confection of Courage’ came to my attention and I read the e-book in Kindle Unlimited. It's set in West Bengal, near my native place in India. Flora, funa, people, lifestyle, struggles are similar. It resonated with me and soon, I got the paperback too, for it felt worthy to be in my home library.
By Seema Patel19 days ago in Interview
Y’all… I’m in 14th Place. This Has Gone Too Far. 😂
Y’all… I’m in 14th Place. This Has Gone Too Far. 😂 Okay. I checked the Top Host rankings. And somehow, someway, through the grace of God, bad decisions, good readers, and whatever the hell High Me started when she filled out this application…
By Dakota Denise 22 days ago in Interview
The Soy Milk Account With 4 Million Followers Is Selling Something Else
I opened a shopping app to buy soy milk powder. The first result was not the official Yonghe Soy Milk store. It was a store called Yonghe Soy Milk Instant Drinks Flagship Store. It had 4.05 million followers. The official store had 607,000. I clicked the first video.
By Jinabout a month ago in Interview
How Leaders Balance Growth Targets With Sustainable Operations
Growth looks like unambiguous good news from the outside. From inside a business, it's often the moment when every weakness in an operation gets tested at once. The leaders who navigate this well tend to share one trait: they've already decided, before the pressure hits, which side wins when a growth opportunity and operational capacity can't both be satisfied.
By Dan Woodlandabout a month ago in Interview
Edmond Abramyan Built the Authority Engine to Prove Positioning Beats Spending
Edmond Abramyan was 21 when he put $160 into his first venture, an ecommerce and wholesale operation with no investors and no cushion. Within a year he had expanded into distribution with a product line of his own. That business stayed profitable for more than a decade, which gave him a long time to watch competitors with far more money try to squeeze smaller operators like him out of the market.
By Vipan K.3 months ago in Interview
The Two Souls of the Hotel Industry: Why Transient and Extended-Stay Are Becoming Philosophies, Not Categories
For decades, hotels assumed travel was short and purposeful — a weekend getaway, a two-night conference, maybe a week abroad. Rooms were compact but stylish. Breakfast was utility. The lobby was theater, not a living room. These were transient hotels built for motion, not life. The entire grammar of hospitality — check-in, turndown, checkout — was written for people who were, by definition, always about to leave.
By George Dfouni3 months ago in Interview
What the Iran War Is Teaching Hoteliers About Demand
I've been in hospitality for more than three decades, through recessions, a pandemic, and enough regional flare-ups to lose count. Every one of them taught the same lesson in a different accent: guests don't stop traveling when the world gets uncertain, they just decide, very quickly, where they still trust it to be safe. The war that began in Iran on February 28 has delivered that lesson at a scale and speed I haven't seen since March 2020 — except this time, instead of demand disappearing everywhere at once, it evaporated in some markets and surged in others, sometimes within the same week.
By George Dfouni3 months ago in Interview
Thomas Czerniejewski Explores Why Consistency Beats Motivation in Brazilian Jiu-Jitsu
Thomas Czerniejewski is a dedicated Brazilian jiu-jitsu practitioner and passionate advocate for the martial art. One of the most valuable lessons that Brazilian jiu-jitsu teaches extends far beyond takedowns, guard passes, and submissions. It is the understanding that consistency beats motivation every time. While motivation often inspires people to step onto the mats for the first time, it is consistency that keeps them improving month after month and year after year.
By Thomas Czerniejewski4 months ago in Interview
Why No One Is Seating You in Italy, and the One Phrase That Fixes It. AI-Generated.
You walk into a café in Italy on a hot afternoon. The tables are half full. A waiter passes you carrying four espressos and does not look up. You wait. You catch nobody's eye. A minute goes by, then two, and a quiet panic sets in. Did you do something wrong? Are they ignoring you on purpose? Is this place just rude?
By Andrea Zanon5 months ago in Interview