Ten Types of Videos You Should be Sharing With Your Market

If you are in the competitive field of digital marketing, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, there are some that are moving into a modernized way of marketing.

This method is through web videos, and it is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers. But why is web video so vital to the digital marketer?

The main reason why web videos are so important is because it allows them to connect with their potential customers on an intimate basis. Since there are so many digital marketers consuming the web, it is extremely important that you stand out from the crowd. Also, another reason why digital marketing is boosted by web videos is because it sets them apart from the various tactic and other schemes that are surrounding the web.

Videos have been all the rage for many years now, and their popularity isn’t going to decrease any time soon. If you’re not already creating and sharing videos with your market, then now is the time to hop onboard. They’re great vehicles for sharing information, as many people would rather watch and listen then read. Plus, videos also have a higher perceived value than other forms of content.

What sort of videos can you create and share? Take a look at these ideas…

Explainer Video

This is a short video you post on your homepage or blog, which tells visitors who you are and what you can do for them.

Welcome Video

This is a video you post inside membership sites, which welcomes new members and tells them how to start using the site. You can also post welcome videos inside big product packages, such as a home study course. Think of it as a “quick start guide” to get people off on the right foot.

With a web video you are able to show the customer the product or service in action, without having to use fancy words or tricky sentences. You can be honest and upfront about the product and build a relationship with the customer. This is very important in turning a potential customer, into a purchasing customer.

One great way to utilize web video is to simplify the product and give all of the information that the customer needs in less than three minutes. If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.

Video Course

Videos have a high perceived value, which makes them an excellent format for a course. You can sell it from your own site or even use a platform like Udemy.

Instructional/Informational Video

Think of this like an article. This would be a short two- or three-minute video where you share how to information, tips, or other advice.

Web videos are a great way to interact with potential customers, and also a great way to showcase your product. There are only so many words and photographs that you can use to get your message across, however, when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product. They key to becoming a world class digital marketer is to be honest, give important information and reason with the customers.

“How To” Demo Video

Here’s where you share information, but you also demonstrate the process at the same time. For example, you might show golfers the best grip for driving.

Product Demonstration

Here’s where you show how to use a product. This can be part of a post-sales package (such as instructional content for how to use software), or you can use it as a pre-sale content to show people how well a product works.

Video Sales Letter

Use this alongside your text sales letter to reach as many people as possible. Avoid mentioning specific prices, guarantees or your bonus package, as these may change. Leave that info in the text letter, as it’s easier to tweak the text versus tweaking a video.

Announcement Video

You post this on your blog or website to make business announcements, such as announcing an upcoming contest.

Behind the Scenes Video

People love getting behind the scenes of a business or even an industry. For example, if you’re catering to bodybuilders, you might take them behind the scenes of a bodybuilding competition.

Live Video Streaming

You can use a live video for many of the purposes mentioned above (such as a how-to video). However, a streaming live video is especially useful when you’re documenting an event in real time.We have last presented an artilce :

How Social Video Marketing Trends Up to Today where it emphasize on the effectiveness of live video generation. How video is rapidly becoming the preferred way to share information online, and it’s never been easier and the main subject discussed will be on the growing number of options for creating and sharing your video content, as well as ways to use Web video to grow your influence and extend your brand.

With live streaming , it will break through ice barriers and allow your audience to feel that you understand where they are coming from, and how demonstrated product will actually enhance their life. And by using web videos, you are able to successfully do this. Remember, always make sure that the product is the star of your video and explain all of the benefits of owning this product or using your service.

Videos are a great way to share information, as they carry a high perceived value and many people really prefer to receive information that way. That’s why you’ll want to look at your business to see how you can start using more videos too.