Bryant Gumbel Obsession

Gumbel began his affiliation with Today as the program's chief sports reporter contributing twice-weekly features to the program, including a regular series entitled "Sportsman of the Week," featuring up-and-coming athletes. In June 1981, NBC announced that Tom Brokaw would depart Today to anchor the NBC Nightly News with Roger Mudd beginning in the spring of 1982. The search for Brokaw's replacement was on, and the initial candidates were all NBC News correspondents, including John Palmer, Chris Wallace, Bob Kur, Bob Jamieson, and Jessica Savitch. The candidates auditioned for Brokaw's job throughout the summer of 1981 when he was on vacation. Gumbel became a candidate for the job just by chance when he served as a last-minute substitute for Today co-anchor Jane Pauley in August 1981. He so impressed executive producer Steve Friedman and other NBC executives that he quickly became a top contender for the Today anchor position.

While Friedman and other NBC executives favored Gumbel as Brokaw's replacement, another contingent within the NBC News division felt strongly that he should be replaced by a fellow news correspondent, not a sports reporter. Wallace was the favored candidate of then-NBC News president Bill Small. NBC News decided to split the difference, selecting Gumbel as the program's anchor and Wallace as the Washington-based anchor. Pauley would remain co-anchor in New York. Brokaw signed off of Today on December 18, 1981, and Gumbel replaced him on January 4, 1982.

The Gumbel–Pauley–Wallace arrangement, known internally as the "Mod Squad", lasted only nine months. It was an arrangement that proved intriguing on paper but unwieldy on television. Gumbel served as the show's traffic cop, opening and closing the program and conducting New York-based interviews, but Pauley and Wallace handled newsreading duties, and Wallace conducted all Washington-based hard news interviews. With ABC's Good Morning America in first place and expanding its lead, NBC News made Gumbel the principal anchor of Today beginning September 27, 1982, with Pauley as his co-anchor. Wallace became the chief White House correspondent covering President Ronald Reagan, and John Palmer, previously a White House correspondent, became Today's New York-based news anchor.

Gumbel and Pauley had a challenging first two years together as Today anchors as they sought to find a rhythm as a team. Good Morning America solidified its lead over Today in the ratings during the summer of 1983, and Pauley's departure for maternity leave sent Today into a ratings tailspin. But when she returned in February 1984, they began to work well together as a team. NBC took Today on the road in the fall of '84, sending Gumbel to the Soviet Union for an unprecedented series of live broadcasts from Moscow. He won plaudits for his performance, erasing any doubts about his hard-news capabilities. That trip began a whirlwind period of travel for Today. Remote broadcasts from Vietnam, Vatican City, Europe, South America, and much of the United States followed between 1984 and 1989. Today began to regain its old ratings dominance against Good Morning America throughout 1985, and by early 1986, the NBC program was once again atop the ratings.

In 1989, Gumbel, who was already known for his strong management style as Today anchor, wrote a memo to the executive producer Marty Ryan, on Ryan's request, critiquing the program and identifying its shortcomings. Many of his criticisms were directed at fellow Today staffers. It was leaked to the press. In the memo, Gumbel commented that Willard Scott "holds the show hostage to his assortment of whims, wishes, birthdays and bad taste ... this guy is killing us and no one's even trying to rein him in". He commented that Gene Shalit's movie reviews "are often late and his interviews aren't very good."[8]

There was enough negative backlash in regard to Gumbel's comments toward Scott that he was shown making up with Scott on Today.[9]

Following Pauley's departure from Today in December 1989, Gumbel was joined by Deborah Norville in a short-lived partnership that lasted just over a year. Today dropped to second place in the ratings during this period as a result of intensely negative publicity surrounding Norville's replacement of Pauley, and Gumbel's feud with Scott. Norville was replaced by Katie Couric in April 1991, and the Gumbel-Couric team helped refocus Today as the morning news program on public affairs during the 1992 presidential campaign. The program returned to first place in the ratings in December 1995.

Gumbel's work on Today earned him several Emmys and a large group of fans. He is the third longest serving co-host of Today, after Matt Lauer and Couric. He stepped down from the show on January 3, 1997, after 15 years.

Since his departure, Gumbel has made occasional appearances on Today. He appeared for the show's 60th anniversary and hosted with Lauer and Pauley on December 30, 2013