Evony × Napoleon: The Great Collaboration

Collaborations with renowned IPs are increasingly sought after by many companies. Such collaborations must align with the game's mechanics and engage both new and veteran players. A prime example is Evony's recent campaign in association with Apple Original Films and Sony Pictures' action epic, "Napoleon."

These collaborative efforts are expanding the boundaries of gaming and diversifying the player base. They go beyond enhancing the gaming experience for existing players with new gameplay and storylines; they also attract an entirely new demographic to gaming through exclusive content like co-branded decorations and collectibles.

Whether it is industry cooperation or cross-industry cooperation, it seems that co-branding with other IPs has become one of the effective ways for games to break through themselves and move towards a broader market. Successful cooperation cases include but are not limited to The Legend of Zelda: Breath of the Wild × Arknights, Evony × Kong: Skull Island, and Fortnite × Marvel.

Through co-branding, games can broaden their horizons and audience by achieving cultural cross-borders, increasing brand awareness, and creative integration.

Evony's Strategic Collaboration Success

Let's take a closer look at Evony, a popular strategy war game that stands out as a success story in this realm. Following its successful partnerships with Kong and Godzilla, Evony recently announced a collaboration with the epic film, Napoleon. Official news states that the collaboration between Evony and Napoleon kicked off with a lead-up event in the game on November 22, 2023, followed by the official event launched on December 1, 2023.

Key Benefits of Game and Movie Collaborations

• Cross-over Experience: These collaborations offer players an immersive and interactive experience that enhances the cinematic experience while potentially inspiring creative ideas for films.
• Enhanced Storytelling: When games and movies collaborate, they bring together the strengths of both mediums in storytelling. For instance, Napoleon's director Scott takes audiences on an immersive historical journey in the movie and Evony depicts Napoleon's stories, leadership, and military skills in the game.
• Expanded Audience: Games like Evony have a stable fan base, and high profile movies like Napoleon also have a huge audience. In this case, their collaboration achieves a win-win, expanding each other's reach.
• Co-Marketing: Game developers promote new in-game features through branded events, maintaining a sense of freshness and excitement to keep players engaged. Meanwhile, holders of the movie's intellectual property can leverage these new elements as a marketing channel for the overall brand.
• Cultural Impact: Collaborations can have a significant cultural impact by bringing iconic characters or storylines into different forms of media. This not only resonates with existing fans but also introduces beloved content to new generations.

In "Evony," Key campaigns from Napoleon's life, such as the Siege of Toulon and the Battle of Austerlitz, were featured in the game, allowing players to retrace his steps. Evony also incorporated architectural and cultural elements from France during Napoleon's era, aligning with the movie's visual styles and adding a historical richness to the gameplay.

Community events and rewards were a significant part of the collaboration. Players participated in interactive quizzes and giveaways through Evony's official social media channels, with announcements about new content, activities, and timelines.

According to Yaoqi Guo's interview, he mentioned encouraging his team to actively seek IP partnerships aligning with the game's mechanics, aiming to deliver an immersive and impressive experience to players.

The "Evony × Napoleon" collaboration represented a unique opportunity for players to immerse themselves in history, both through the cinema and within the game, effectively merging the past and present.

CEO Yaoqi Guo of Tp Games, Inc, has unique insights and extensive experience in game development and strategic business management, with over 25 years of software and game development, network security, UX, game theory, and API design.

"For gamers, a game is not just a hobby or entertainment but a way of life. Mobile gaming is now pivotal, in fact, to everything we do at Top Games Inc.,” Guo said.

The impressive performance of evony could not have been achieved without the hard work of the team behind it, led by G. evony has achieved excellent results in 2022, and after more than 7 years of "intense screening" in the market, evony has been driven by Yaoqi G development philosophy - a high level of user experience and long-term gaming community, allowing players around the world to connect and enjoy a strong socialization