WEBSITE REDESIGN

The process of updating a website's appearance, functionality, and overall performance is known as a website redesign. A site can be rebranded to look more contemporary and up-to-date, increase traffic, increase conversion rates, and add new features and functions.

Even though carrying out a redesign can be a difficult task, it is absolutely necessary for any company that wants to remain competitive in the digital landscape of today. In this article, as an experienced web design company in India with clients all over the world, we will explain why and how frequently you should redesign your website, as well as offer some effective redesigning advice.

The goal of a website redesign is to make the user experience better. Visitors will stay longer on a website that is visually appealing, easy to use, and quick to load, increasing the likelihood that they will take action, such as filling out a contact form or making a purchase.

The site's search engine optimization (SEO) may also benefit from a redesign, increasing its likelihood of being discovered by potential customers.

Keeping up with the latest industry trends and best practices is yet another reason to redesign a website. Trends in technology and design are always changing, so a website that was cutting-edge a few years ago might look old now. Your website's relevance and currentity can be maintained with the help of a redesign.

What Is a Website Redesign?

The process of creating a website that is user-friendly, visually appealing, and simple to navigate is known as Crazy Egg Website design. A design plan that includes the layout, color scheme, typography, and images is what you need to do.

On the other hand, a website redesign is the process of updating a website's design, functionality, and overall performance. This can be done for a number of reasons, like changing the brand, making the user experience better, or making the website more mobile-friendly.

Concept for a New Website Concept for a New Website

Redesigning a website is a necessary step for any business that wants to remain competitive in today's digital landscape, despite the fact that it can be a complicated and time-consuming process.

The user experience, website traffic, and conversion rates all benefit from a redesign.

In fact, research shows that better user experience design can boost conversion rates by up to 400%, while a well-designed user interface can boost conversion rates by up to 200 percent.

It can likewise assist with guaranteeing that your site stays current and applicable by staying aware of industry patterns and best practices.

Why Should You Update Your Website?

There are many motivations behind why you should upgrade your site. A few examples:

You want to rebrand your website If your business has gone through the process of rebranding, you need to make sure your website is up to date to reflect the new branding. This entails adapting the color scheme, font, and overall design to the brand's new guidelines.

For instance, the website looked like this prior to Neil Patel's acquisition of the keyword suggestion tool Ubersuggest:

Old Ubersuggest - He thought the design was perfect, but it didn't match his brand. Since then, the website has undergone a makeover, and it now looks like this:

Ubersuggest at the moment

The design is identical to that of his personal blog, so it is clear that this is one of his properties.

Your website's consistent brand image and alignment with your overall business objectives can be improved with a redesign.

It appears to be old or out of date Websites that are more than a few years old may appear to be out of date, which may deter potential customers.

An overhaul can give your site a new, present day look and feel, making it more interesting to guests. This can assist in ensuring that your website adheres to current design trends and projects a professional image.

If you want more people to visit your website, a redesign can help you get better search engine optimization (SEO) and make it easier for potential customers to find it.

It can also make your website easier to use, which can help visitors spend more time on your site. This can help your website get more visitors and make it more visible on search engine results pages (SERPs).

Speed of your website: Since visitors won't wait long for a page to load, speed is important for providing a good user experience.

Statistics on Website Load Time

A redesign can help speed up your website, which can help keep visitors from leaving.

Utilizing a content delivery network (CDN), reducing the number of requests made to the server, and optimizing image sizes are all ways to accomplish this. Better user experience, increased website traffic, and higher conversion rates can all result from a faster website.

You want to turn more visitors into leads. A redesign can help make your website's user experience better and increase the likelihood that visitors will take action, like filling out a contact form or making a purchase.

This can be accomplished by enhancing the overall design, developing a navigation system that is simple to use, and incorporating calls to action (CTA) throughout the website.

You can increase conversions and generate more leads for your business by enhancing the user experience and making it simple for visitors to take action.

Neil Patel's website (NeilPatel.com) serves as an illustration of this. In 2015, the homepage looked like this:

The Old Homepage of NeilPatel.com

As can be seen, the homepage's primary focus was on his webinar, which he was actively marketing at the time. His goals have changed, so he redesigned the website to focus on getting new leads.

Current Homepage of NeilPatel.com

You want to add features to your website A redesign can give you the chance to add features like an e-commerce store, a blog, or a contact form to your website.

Your site's value to visitors could rise as a result of this, as could the user experience as a whole.

Optimizing your website for mobile visitors is important in today's world, where the majority of internet traffic comes from mobile devices. A redesign can help you ensure that your website is mobile-friendly.

In point of fact, as of November 2022, Oberlo claims that mobile devices accounted for 60.28 percent of all web traffic.

Traffic from Mobile Devices to the Internet

From the previous ten years all the way back to 2012, this percentage was just 10.88 percent.

This can be accomplished by utilizing a responsive plan or by making a different versatile variant of your site. An improved user experience and increased website traffic from mobile users can result from a mobile-friendly website.

How frequently should you redesign your website?

There is no set frequency at which your website should be updated. However, redesigning your website every two to three years is often recommended by the majority of web designers.

This is because, given that technology typically advances significantly every two to three years on average, a website that had an appealing and fashionable design three years ago often appears visually unattractive and out of date.

Several factors may determine when a redesign is appropriate. A few examples:

Change of brand of brand objective. Assuming your image or business objectives change every now and again, it very well might be important to update your site all the more frequently to guarantee that it lines up with your ongoing marking and objectives. This can assist in ensuring that your website aligns with your overall business objectives and projects a consistent brand image.

Spending plan assigned for website architecture and advancement. How frequently your website should be updated can also be affected by the design and development budget you have available. Redesigns may be performed more frequently with a larger budget, while redesigns may be performed more frequently with a smaller one.

Existing website performance and functionality. Your website's performance, including its speed and functionality, may also influence how frequently you should redesign it. A redesign may be necessary if your website is not responsive or performs poorly.

Your website's KPIs You can determine whether a redesign is required by monitoring key performance indicators (KPIs) like website traffic, bounce rates, and conversion rates on a regular basis. Consider a redesign if these metrics do not live up to your expectations.

The website of your rivals. You can get an idea of when it might be time for a redesign by looking at the websites of your rivals. In the event that your rivals are overhauling or refreshing their locales, it very well might be the ideal opportunity for you to do likewise.

News from the business world

The need for a redesign can also be affected by changes in the industry, such as new technologies or design trends. It may be time to redesign your website to stay ahead of the curve if changes in the industry affect how people interact with websites.

Step by step instructions to Upgrade a Site

How would you approach upgrading a site since it is now so obvious how frequently you ought to do as such?

There are a few essential actions you should take when planning a redesign to ensure its success. When planning and carrying out your website redesign, here are some important tips to keep in mind:

Perform a benchmark on your current website's performance metrics, such as traffic, bounce rates, and conversion rates, prior to beginning the redesign.

The HubSpot chart below can be helpful if you're not sure which website metrics to use to achieve your goals. The metrics that web analysts believe will be most important this year are shown in this chart:

Most Vital Performance Indicators

This will assist you in evaluating the success of your redesign and measuring its impact.

Set clear objectives for your website redesign, such as increasing traffic, increasing conversion rates, or adding new features and functionality, to ensure success.

These objectives ought to be specific, measurable, and doable, and they ought to be in line with your overall business objectives.

Define your branding and messaging Your redesign should be in line with your overall business objectives and reflect your brand and messaging.

This entails adapting the color scheme, font, and overall design to the brand's new guidelines.

Define your buyer personas

It is essential to comprehend your target audience when designing a website to appeal to them. Creating buyer personas, which are fictional representations of your ideal customer, is one way to accomplish this.

Example of a Persona for a Healthcare Network

By knowing who your target audience is, you can make a website that meets their wants and needs.

For instance, if you are now marketing to customers of Generation Z, you might want to design a website that is more youthful and vibrant than if you were just targeting middle-aged customers.

Maintain your existing search engine rankings by 301 redirecting old URLs to new URLs during a redesign to safeguard your search engine optimized pages.

WordPress makes setting up a 301 redirect simple. The Redirection plugin by John Godley has my full support.

Plugin for Redirection

After downloading it from the plugin directory of your WordPress backend, simply follow the straightforward installation instructions provided by the plugin's author.

This can help make sure that the redesign doesn't hurt your website's search engine optimization (SEO) and that your traffic and search engine rankings don't go down.

Examine the competition Before beginning your redesign, it is essential to investigate the websites of your rivals to determine what they are doing well and what they are not.

This can help you stay ahead of the competition and provide you with useful insights and concepts for your redesign.

Perform an inventory of your high-performing assets Prior to beginning the redesign, it is essential to perform an inventory of your high-performing assets, such as whitepapers, e-books, and blog posts.

This will assist you in ensuring that these assets are prominently featured on the new website and that they are not lost during the redesign.

Select the appropriate software It is essential to select the appropriate software for your redesign. It is essential to select software that is user-friendly, simple to use, and in line with your business's overall objectives.

Website builders, CMSs, e-commerce platforms, and custom software are all examples of this.

How to Make Sure Your Website Is Always Current Following a Website Redesign, It's Important to Make Sure Your Website Is Always Current and In Line With Industry Trends and Best Practices

You can use the following metrics to evaluate your website's performance and evaluate the impact of any updates you make:

Visitors Keeping an eye on the number of people visiting your website on a regular basis can help you determine whether or not your redesign is increasing traffic.

You can monitor the number of visitors to your website, their location, and how they interact with it by utilizing tools like MonsterInsights, a WordPress plugin for Google Analytics.

Plugin for WordPress Analytics

MonsterInsights enables you to make data-driven decisions regarding how to improve your website and attract more visitors by comprehending the behavior of your visitors.

Time spent on the site The amount of time visitors spend on your site on average can tell you how interested they are in the content and whether or not the redesign is making the user experience better.

In point of fact, 45 percent of those who took part in a Databox survey stated that they typically spend between three and five minutes writing blog posts. As a result, a high average time spent on your website may indicate that your visitors are interacting with and gaining value from your content.

On the other hand, a low average time spent on your website can indicate that your redesign does not satisfy visitors' needs or provide a satisfactory user experience.

Bounce rate The percentage of visitors who leave your website after viewing only one page is known as the bounce rate. If your redesign has a high bounce rate, it may not be meeting the needs of your visitors or provide a satisfactory user experience.

You can identify pages on your website that are not performing well and make adjustments to improve the user experience by monitoring your bounce rate.

Tracking the position of your website's keywords in search engine results pages (SERPs) can help you determine whether or not your redesign is increasing your visibility in search results.

Use the Semrush Position Tracking tool to monitor your desired keyword rankings

Semrush By keeping an eye on where your keywords rank, you can figure out where your website is failing and make changes to improve your SEO.

Tracking Your Conversion Rate By keeping an eye on your conversion rate, you can figure out how well your website is turning visitors into leads or customers.

A low conversion rate may indicate that your redesign does not satisfy visitors' needs or provide a satisfactory user experience.

You can track conversion rates with Google Analytics and A/B testing tools to test various website elements to increase conversion rates.

Versatility Test

With most of web traffic coming from cell phones, it's fundamental to guarantee that your site is versatile.

Tool for Mobile-Friendly Testing

You can use the Mobile-Friendly Test tool in Google Search Console to see if your website is mobile-friendly and to find any problems that need fixing.

You can guarantee that your website is always up to date and performing well by keeping an eye on these metrics and making adjustments based on the data.

End

Site overhaul is a course of refreshing the plan, usefulness, and generally execution of a current site. It can be done for a variety of reasons, like changing the brand, making the user experience better, or making the website more mobile-friendly.

An overhaul can be an overwhelming errand, however fundamental for any business needs to remain serious in the present computerized scene.

You can ensure that your website continues to drive traffic, improve conversion rates, and support your business goals by understanding why and how frequently you should redesign it, as well as by following the recommendations and best practices in this article.

It is essential to keep in mind that a website redesign is not a one-time event; rather, it is an ongoing process of monitoring, testing, and optimizing your website to meet the shifting requirements of your customers and your company. Bhavitra technologies is a prominent & top website development agency in India that provides all kinds of website design and redesign at reasonable prices. In addition, we are a digital marketing and best low cost website design company Kolkata that provides inbound marketing solutions to advance your business. Please get in touch with us right away for more information.