Clickable Email Signature: Best Practices, Examples & Tips

Merely sending emails for brand promotion is not enough to drive traffic to your website and business. In fact, apart from crafting great emails and compelling messages, it is essential to make your email signature clickable. The signature design should be such that it compels the recipients to click on it to visit your website by clicking on your signature.

Email marketing is a potent, cost-effective tool for marketers to enhance a brand’s reach amongst its target audience. However, many end up frustrated with not getting the desirable traffic from their emails. This is despite writing an email message with enticing offers. In most such cases, the bad design of the email signature is the culprit.

Many businesses, especially the ones starting new online, put in place an email and think that is enough to drive the message recipients to the website. They ignore their email signatures to determine whether it is a clickable design.

What precisely is a Clickable Email Signature?

A professional email signature is the one that appears at the end of an email message. But a clickable email signature looks like a banner with the elements to compel the recipients to click on some links. These links then take the reader to the business’s website or social media platforms.

So, a clickable email signature has a call-to-action [CTA] that encourages the reader to take the intended action by clicking on it. The recipients will then take the next desirable step.

Making an email signature clickable aims to grab the recipients’ attention. Therefore, the signature should be visually appealing. But designing such a signature is not a challenging task anymore. Even if you have no design experience, you can use an email signature generator, the software, to create multiple signature design ideas.

What are your advantages of a Clickable Email Signature?

Why should your emails have clickable signatures? There are multiple advantages of such signatures for newly started businesses.

A clickable email signature costs nothing. It is available as an add-on to the email. Just use the add-on, and you make the signature impressive, enticing, and clickable. You can promote anything you like with such email signatures without additional effort.

Your relationship with recipients and clients becomes strong with time as you send such emails as part of your marketing campaign. The clickable signatures lure your recipients into buying more from your business.

You can use the signatures at various stages of marketing, ranging from sharing your resources with new users to presenting case studies and pricing structures.

Another benefit of clickable email signatures is that you can choose them your way.

That means it is up to you to change and update them to your style and brand's requirements. You can create the signature considering your brand elements with an email signature maker. You can update text, change the call-to-action button or add new graphic elements.

How to create a clickable email signature?

Now you want to find out how to create your clickable email signature once you know its benefits. Here are different methods to follow:

Explore an email signature generator

Many business owners find it easier to use an email signature generator. One such Designhill email signature generator lets you fully customize your clickable email signature in whichever way you like.

There is no need to apply some coding and have design knowledge to use the signature generator. Just drag and drop the design elements from the software’s library, making it impressive and clickable.

Use HTML email signatures

If you know HTML code, you can design the clickable email signature on your own. But it is a time-consuming lengthy process. Also, you need to test the signature across all devices.

Clickable email signature in Photoshop

If you can efficiently use Photoshop or any other software, you can create a clickable signature with complete control. Still, you need to hyperlink all of the images you use in the signature design in your email signature editor. That also will take a lot of time to complete that process across platforms depending on how your email providers render those images.

What are clickable email signature examples?

Once you know how to design your email signature, have some examples of these signatures to know what areas of the signature to work on. Here are some examples:

Clickable banner Clickable image banners are your sure shot at instantly grabbing the recipients' attention. You can add action to the banner or a call-to-action button.

Clickable buttons

If the buttons are clickable, they can drive traffic to your website. They directly ask the recipients to take the intended action. But keep the button design smaller.

Clickable logo

Including your company logo in your email signature design would be advisable. Then, link it to your company’s website so that people click on the logo to access your business and learn more about it.

Clickable phone number

You can also make your phone number clickable in the signature banner. In this way, a mobile user will just click on your mobile phone number to call an official of your company for business queries. You can additionally include a clickable “Call Now” CTA.

Clickable social icons

If your business presence is on many social platforms, you can add those icons to your email signature and make them clickable. To save space, it is better to avoid URLs and prefer icons.

What are the best practices for clickable email signatures?

Now, you would surely like to turn your email signature into a result-oriented marketing tool that helps meet your business goals. You need to adopt some time-tested practices while creating the clickable signatures. Here is what you should consider:

Consider branding

When designing your clickable email signature, first keep your branding in mind. Consider its colors, typography, and other branding elements for consistency. People should instantly recognize your brand by seeing the signature.

Include fewer clicks

When considering creating an email signature, do not be tempted to make every element clickable, as that will make the design look complicated. So, avoid using many call-to-action buttons and make them clickable. Just use one or two CTA-clickable buttons.

Keep it simple

Keeping the design simple is the advice you will get from all the design experts. So, choose just one or two colors and fonts that best convey your brand and its message.

Refrain from overwhelming the readers with too many elements in the signature design.

Direct your traffic strategically

Ensure that the clickable links on your email signature take the recipients to your landing page or website that is highly converting. Do not take your visitors to a page or website that is not ready yet.

Underline plain text links

If the signature has links in plain text, underline them to grab the attention and make them instantly noticeable. Also, when pondering on how to create an email signature, your clickable banners or images should have a CTA button as part of the images.

So, these are the best practices and examples you should follow while creating clickable email signatures for your businesses. That will help in grabbing the attention and driving traffic to your website.

Wrapping Up

Clickable email signatures are the ones that allow the recipients to click on different elements of the signature banner and reach a business’s website. But such a signature should be a simple design with only a few elements made clickable strategically. With such a signature, email signature marketing can yield the desired results.