Book Marketing Ideas: Proven Techniques to Boost Sales

This is different from what type of book you're publishing. The thing is certain you need more exposure to increase your sales. However, you can start from bookstores. Often they don't carry the most popular titles. They can display so many books at a time. The best way is to attract a large audience with you. However, you can spend less cash. You can create an attractive booklet box that represents your brand and title. Hand out these boxes as business cards during book signing occasions.

Build an Amazing Book Cover

The book cover is the first thing a reader sees. It is how they will judge your book. These tips create an amazing book cover for you:

Hire a professional designer

Using a tool like Canva or PicMonkey to design the book's cover, is not a good idea. It will look unprofessional and inexpert. Touch a professional graphic designer to access high-quality photos, fonts, and formats.

Think about the colors

Your book cover color will decide whether someone buys your book or they do not prefer it. Choose wisely your color! It would represent what's inside the book. For example, if you have talked about a lot of red things in the story. You can use red theme on the cover of your book. Readers will associate positive feelings with those colors later when browsing your book online.

Make it eye-catching

A good way is to stand out from the other writers. Make readers want to pick up or click on your book as they see. Color, graphics, or even text are the main things.

Give it personality

Put your efforts into your design. Yet, this is an extension of your image as an author and person. Could you keep it simple and clean throughout? No need to compete with too many elements for your book cover attention.

Use Social Media Targeting To Promote Your Book

Thus, Social media targeting can promote your book in a good way. You can target people who are interested in your book. Therefore, they will purchase the book.

However, there are several ways you can use social media for your book promotion:

Facebook Ads

Yet, Facebook offers a wide range of ad types. They can be customized based on your target audience. If you want to target people who like romance books, Facebook will let you do that according to the targeted age! Set up an ad campaign that targets specific zip codes, cities or countries people.

Instagram Stories

Share photos and videos with your followers about your book. They will not go away before they view it. Share links within stories. This way, users will easily access more information about your book.

Twitter Ads

Ads on Twitter allow users to target specific groups of people. It will be based on interests, demographics and location. These users can also promote tweets through ads. So, they appear at the top of their followers' feeds. It ensures their message reaches the other demographic.

Host A Book Giveaway Contest

It is an easy way to boost your book sales. You can promote your book in a cost effective way. If you want to run a successful giveaway contest, choose your prize package first. Make sure it includes at least one copy of your book. It may be some other goodies, such as author swag, gift cards or anything relevant. Set up a registration page to sign up for the contest online.

Moreover, spread the word about your contest by sharing links on social media. Ask friends and family members to share this link. Also, send out emails with links. People can sign up from their inboxes instead of finding them elsewhere. When people enter the contest, you will get a better chance to sell book to them!

Build A Community Of Subscribers Around Your Book

If you are writing a fiction or non-fiction book, build a community of subscribers. It can help you sell more books in a short time. People mostly buy from someone they know and have trust. If you have a group of people signed up for notification about the release, they will be waiting to purchase the book.

You can do it in many ways

Offer free content in exchange for their email ID. You could write a short guide on how to start with your idea. Create an interactive quiz. It helps you understand who would enjoy the book after its release.

Give away some of your other works. Make it part of the subscription package. Send them a free chapter from another book. Those who do not wait until the release date arrives access them to an audiobook.

Printed Booklet Boxes for Marketing

Printed boxes are a great way to market your book. Yet, these boxes include text, images and graphics. You can convey your message to them. You can use them for marketing purposes. For example, a new product launch. These boxes are also helpful in spreading general information about your portfolio.

Custom Printed booklet boxes can make a difference while perceiving your book. You can add some extra touches that are really eye-catching to the potential customers. Your customers can draw in to read more about you.

Reach Out To Influencers In Your Niche And Ask Them To Review Your Book.

You can find people who have a large audience. Yet, they also have a connection with your book. Yet, influencers are interested in reading a book they can relate to. Make sure that the book's subject matter is relevant to their appeals.

If you have written about starting a blog for entrepreneurs, contact influencers! Look for bloggers who write about entrepreneurship. Influencers can do it because of their large following.

Contact the potential influencers directly and explain why you think their readers might like your book. Offer them an advanced copy of the book in exchange for an honest review.

Determination

You can follow these ideas. Ultimately, it will help you get your book noticed by potential readers. It is the most important thing you can do for your book publicity. However, there is no guarantee that your text will be advertised. Or, it becomes a bestseller among all. Yet, based on our experience, it will be a good chance. Take a comprehensive approach to book marketing and selling. These tips will give you a better idea to market your book successfully. You will better know what steps you can take to build an audience.