Security Measures for Media and Entertainment OTT Apps

The age when people would run to the television after school or work for amusement and entertainment is now a fable of the past. This is because we now live in the OTT streaming services and their impact has been for everybody to see. The widespread adoption of OTT services and applications shows that users presently have convenient access to a broad range of content that can be seen whenever they want and from anyplace. Yet, as the popularity of OTT apps rises, so has a rather urgent issue: security. You see, users provide personal data and payment information to OTT apps. This translates into the risk of security breaches. So, it is fair to say that vulnerabilities in these apps can result in data theft, service disruptions, or unauthorized access to user accounts, etc. To cut a long story short, there is a critical need for robust security measures in the world of OTT apps and services.

This blog delves into the pertinent topic of OTT app security. I will discuss the possible solutions to the potential security risks associated with these platforms.

Why Is It Important to Protect the Content and Build Secure Mobile Applications?

As per a report, by March 2022, the digital video content audience in the US showed a remarkable inclination for watching videos on smartphones, with more than 60% of respondents leaning toward this platform. This statistic surpassed the 56 percent of individuals who said they watched videos on smart TVs, a device traditionally associated with online video consumption. Imagine, if these platforms failed to secure their apps in the face of such rapidly growing consumption! The lack of proper security for content and mobile apps can possibly lead to not only stolen customer data but could also result in poor app experiences, content piracy, and a surge in overall security costs for the service providers.

Now, time to talk about how you can secure your project for app development for OTT platform.

Tips to Safeguard OTT Apps

●Multi-level firewall and server security: In order to ensure the security of OTT apps, one must definitely implement multi-level firewall and server security measures. This is because the firewalls serve as protective barriers, filtering traffic to prevent any unauthorized access. Whereas server security focuses on protecting data and content storage. So, besides using multi-layered firewalls, periodic updates for servers with security patches and robust user authorization protocols are also critical.

●SSL certificate: SSL certificates are important in this regard because they encrypt communication between users' devices and the app server. For this, verification of the OTT app's legitimate SSL certificate is vital and so is confirming the presence of the "https://" prefix and a padlock symbol in the browser bar.

●Multi-DRM security: Multi-DRM security also plays a key role in enhancing the security of copyrighted content within OTT apps. It does so by using Digital Rights Management systems to prevent unauthorized access or distribution of said content. The use of several encryption methods allows Multi-DRM solutions to offer better content security. So ensure that your OTT app integrates Multi-DRM solutions.

●VPN detection: Another critical measure in this regard is VPN detection. It helps companies to maintain the integrity of their geographical licensing agreements within OTT apps by identifying users who attempt to mask their locations using Virtual Private Networks. One must note that using a VPN could possibly interfere with the streaming experience, especially if it conflicts with the geo-restrictions imposed by the OTT app.

Implementing these best practices can ensure a secure app development for OTT platform experience for users. Also remember that security is an ongoing process. So, always stay informed.