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Scale 13 Reviews - Looking to Have AI Make Sales Calls?

Technology is moving quickly. Here's how to have AI make your calls…

By Nora SullivanPublished 9 months ago 5 min read
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How can you have artificial intelligence make your sales calls?

AI can help you develop targeted sales plays by analyzing past sales data and identifying patterns of success. Many CRM systems have built-in automated sequences that automatically send emails and alert you to tasks. You can also use ChatGPT or other AI software to build each step of your sales play.

What is AI Cold Calling?

Although artificial intelligence sounds futuristic and untrustworthy, sales teams across multiple organizations throughout the world use it every single day - and its adoption is set to increase hugely in the coming years.

Artificial intelligence cold calling or AI-cold calling leverages artificial intelligence to provide sales teams insights into cold calls to launch previously scheduled meetings and deliver top-of-the-funnel results. It can be a massive advantage for sales teams that especially rely on manual methods to make cold calls.

According to research, manual cold calling leads to 40% inaccurate data, resulting in sales managers not being able to make concrete decisions about what is working and what isn’t.

Machines can now automate things like prospecting, follow-ups, and proposals without human intervention. But it isn’t only about automation—AI analyzes large datasets and extracts insights for making predictions.

Gartner predicts that 70% of customer experiences will involve some machine learning in the next three years. AI can help empower reps in sales too.

Research by Salesforce found that high-performing teams are 4.9 times more likely to be using AI than underperforming ones.

According to McKinsey, sales professionals that have adopted AI have increased leads and appointments by about 50%. But you have to be smart about using it to your best advantage.

More Calls Made

There are predictive or power dialers that help sales reps make way more outbound calls at scale, and then there are automations that will pull in activity or call data without reps having to lift a finger.

Sales attribution

It’s important to track and measure attribution, so that you can target future efforts in the right places, and AI helps you use big data to attribute results more accurately. You can then see which campaigns and customers are most effective at driving ROI. Thanks to AI, managers have the tools to monitor performance in real time.

With AI, sales leaders get automatically notified every time their call connects with their customer, and can accurately detect if the call was fielded by a gatekeeper, or was sent to a voicemail.

AI also checks to see who’s making the most calls or closing the most deals, you can record interactions for training purposes, and use sentiment analysis to ensure reps say the right things to customers. It can help new sales assistants get up to speed quickly. Automation can pull in activity or call data without sales reps intervening to kickstart their sales process.

With AI, sales reps can also leverage post-call reporting that does not require much manual intervention. Pulling out vital sales information is not only tedious but also prone to human errors.

Sales call automation makes it easy for sales reps to focus on what matters - prospects and boosting the revenue engine.

With repetitive tasks automated and sales cycles shortened, the future of sales will focus on minimizing time spent on activities that could be automated—and optimizing steps that require a human touch (such as deciding how to handle objections in sales calls and making judgment calls about whether to push a reluctant lead forward).

How does AI-generated voice work?

AI voice generators use deep learning algorithms and neural networks to create lifelike speech that sounds natural. They are an increasingly popular tool for generating voiceovers in various applications.

Currently, most of these AI tools are dealing with the front end of the sales process like setting appointments.

With AI, sales reps can also leverage post-call reporting that does not require much manual intervention.

Many marketers have gotten tired of dialing answering machines and paying inefficient appointment setters to "book a call" and deal with dozens of no-shows!

The Bottom Line:

Although some marketers may lead you to believe that AI can actually have a conversation with prospects and close sales calls this is not the case. If you are using the telephone to make sales you, or someone you pay, must still make the sales call and do the closing.

But you can use AI and automation tools to automate tasks such as:

- finding prospects,

- verifying contact information,

- scheduling calls,

- sending follow-up emails,

- and updating your CRM.

Even if you decide to use robots you are still dealing with humans.

And most humans HATE sales calls!

Most Americans don’t answer cellphone calls from unknown numbers.

“Americans just aren’t picking up the phone much anymore. Eight-in-ten Americans say they don’t generally answer their cellphone when an unknown number calls, according to newly released findings from a Pew Research Center web survey of U.S. adults...”

“Only 19% of Americans generally pick up cellphone calls from unknown numbers; women, White adults, older adults, higher-income adults less likely to do so.”

The majority of Americans (67%) say their general practice is to not answer the phone when an incoming call is from an unknown number but to check a voicemail if one is left. Many have the perceptions that people often pretend to be someone else to try to steal information in this way.

If you are trying to earn a full-time income online consider joining our students working on six-figure incomes part-time. This means you can still keep your job while enjoying your new income stream.

Discover how our students are earning income online without:

- phone calls

- paying for ads

- webinars

- and using AI to make calls

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Nora Sullivan

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