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Artificial Intelligence Uses Cases for the Fashion Industry

For visual search fashion in clothes and accessories, Cogito offers image annotation and video annotation. We annotate a wide range of wearable things, with additional tagging and labeling to aid machines in automatically recognizing such items.

By Matthew McMullen Published 3 years ago 3 min read
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AI in Fashion Design

Fashion connotations have transformed; more starting with the 21st-century Conventional to modern, to modern-conventional, followed by a symbiosis of modern-tech - trends have changed, and the facades of fashion galleries seem evolved; with techno AI in fashion design logy gliding into the fashion sector, the industry has turned futuristic.

Strikingly, fashion is creating fresh experiences for its customers. Machine learning algorithms and computer vision techniques are making fashion products more engaging and developing experiences that are enhancing product recommendations, increasing chances for fashion houses to reap rewards. AI has made customers' lives easier by introducing virtual trials and assistance applications on smartphones. As a result, AI in fashion design has accelerated business growth.

Use Cases of AI in the Fashion Industry

Major fashion hubs have adopted Artificial Intelligence to better forecast trends and direct the creative process, enabling designers to intrinsically develop innovative patterns. Specifically developed AI applications are assisting designers in calibrating colors, patterns, and materials into breakthrough design and produce more sustainable fashion for customers The AI predictions are also helping the designers understand what will appeal to customers based on the historical data of fashion preferences.

Aside from this, equipped with machine learning training data AI is adding to human capacities with its abilities to predict fashion trends and recommend the targeted products to customers. Below are some use cases to better understand the role of AI in the sector.

Use Case One - Predictions of Purchase and Product Comparisons

Augmented reality-equipped AI programs are keeping track of what sort of items a client is looking for and then offer similar things in terms of form, size, color, and even budget to them so that the chances of purchase are higher. In addition, AI also maintains track of the filters a customer uses on the web and through applications to sort items in the same category as per preferences; with this AI can recommend what additional products the consumer will look for next. This may also aid in product search by the picture; some e-commerce companies provide this image search option, in which, the user can upload an image, and AI trained datasets enable the application to recognize the components of the image and provide comparable product choices to the consumer.

Use Case Two - Predictions of Trends

Social media is said to be a leading driver of fashion trends, floated by influencers and celebrities which inspire billions. Artificial Intelligence can detect trends on social media and other online platforms in order to predict the trendiest patterns and colors within a specific period of time. It assists designers in design goods by taking new trends into account, think of enhancing and additions to the trend. Trained with high-quality ai training data, these AI programs also assist in identifying old and outdated trends, and suggest creating something fresh.

Use Case Three - Fashion Inventory Management

AI can help in managing huge inventories. It keeps an automatic record of each retailer's inventory and can order a certain sort of stock to be built up depending on the sale status of that store. By checking on the most popular items in such retailers. Keeping track of such products and shop information assists sellers to maintain track of their in-house goods and sales across categories so that customers don't walk out elsewhere to look for replicas of the products, in case of non-availability.

Use Case Four - Recommendation of Price

AI assists in determining the right costs of products manufactured. This helps in keeping a watch on competitor brand pricing and interpret inputs in the form of raw material costs, product costs, and even projected profit amounts for the business. AI also helps achieve business goals by taking into account all manufacturing expenses. The most intriguing aspect of this is that the prediction mechanism works in sync for both small-scale and large-scale operations.

Use Case Five - Assist in Spotting Fake Product/Label

When fashion houses float high-priced collections to establish a marketing presence, the fear of product duplication catches and the business profits are impacted. Several small-time sellers of fashion clothing make replicas and sell the items. In such a case, artificial intelligence helps in detecting fraudulent items by inspecting and verifying the original info with numbers, logos, and quality. This also assists in doing a rapid quality check of the items in order to avoid any humiliation for the brand when it reaches the clients.

artificial intelligence
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About the Creator

Matthew McMullen

11+ Years Experience in machine learning and AI for collecting and providing the training data sets required for ML and AI development with quality testing and accuracy. Equipped with additional qualification in machine learning.

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