Graphic Design OKC Glossary: Understanding Your Designer

Graphic design OKC can elevate your brand’s visual identity when done well. Working with a professional designer is always recommended, as they have the creative expertise to deliver high-quality designs that are versatile, timeless, and cohesive with your brand. As such, when working with a professional, it is important to understand the vocabulary your designer will use to communicate your needs appropriately.

Learning the Language of Your Designer

PROOF

A proof represents what your design looks like before giving it a final stamp of approval. You get to see your design before it is used in application, such as on a t-shirt or on social media. Designers will typically ask for your feedback and will make edits and provide an updated proof as necessary. Depending on the project, a designer may show you several proofs before the graphic design OKC is finalized.

RGB

RGB is a color setting that uses red, green, and blue to create different colors. RGB is used for various digital designs, such as web-ready files of your logo design OKC on your website or social media profile. By mixing red, blue, and green, the light source within devices like phones can create any color you can imagine.

CMYK

CMYK uses cyan, magenta, yellow, and key (or black) as its primary colors. The CMYK color mode is used for print materials, such as business cards, brochures, and product packaging. Printing machines use physical ink to create any color using a mixture of these colors at various degrees.

RESOLUTION

Resolution refers to the clarity of a digital design. Digital raster images are made up of pixels, which are tiny squares that give an image its resolution. An image with more pixels will have a higher resolution than one without as many pixels.

VECTOR

Vector graphics are made up of points, lines, polygons, and curves that use mathematical formulas to display an image. They can be sized to fit a billboard or a website design in Oklahoma City without compromising quality or readability. Vector files end in .ai, .eps, and sometimes .pdf and are requested by most printers and designers.

DIGITAL DESIGN

A digital design refers to one that is designed specifically for screen viewing. Digital designs include a wide array of applications, such as social media and website graphics, favicons, online ads, and more. Your designer will utilize the RGB color mode and can create your design in any size, from a tiny 48×48 icon to a large 3048×3048 Instagram post.

PRINT DESIGN

A print design is one that will be printed on a tangible item or material, such as flyers, envelopes, car wraps, and hats. Your designer will meet with you to determine the appropriate size and quantity you need for your design. Designers take extra steps when it comes to print designs, like making sure the colors are CMYK or Pantone, considering the print’s bleed lines, and ensuring everything is mid-to-high resolution for clarity.

TYPOGRAPHY

Typography refers to the arrangement of letters and text so it is clear and readable. Most people think of typography as choosing fonts for your graphic design OKC; however, much more is involved. Designers will carefully choose font and typeface and consider the spacing, kerning, alignment, contrast, color, and more.

Partner with Our Professionals in Graphic and Logo Design OKC

These are just a few terms you may hear your designer use throughout the creative process. If you are ever unfamiliar with a term, there is no harm in asking to ensure you are on the same page with your designer. At myheartcreative, our creative professionals are experienced in logo, graphic, and website design in Oklahoma City. We will kindly walk you through every step of our design process to deliver a design that you will love. Please reach out to start your project with our team.

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