And a small bookstore

Tom Hanks and Meg Ryan are bitter enemies in You've Got Mail. Tom is the owner of a super chain bookstore, and Sister Mei is the owner of a small bookstore around the corner. The small bookstore is in danger of being crowded out or swallowed by the big bookstore, Mei Jie began a desperate battle. In the end, the shop seems to be out of trouble, and the two are in harmony.

If in the real world, after the marriage of Tom and Mei Sister life is not too easy, they have to face, is the threat of online bookstores.

Yeah, if you ask me, I'd rather buy books online. Click a few keyboard, press the mouse, the book is sent to the door, if it is to buy books in the bookstore? In the face of Shushan Shuhai, which shop search convenience; Bought a pile of books and had to carry them home; Even more enticing is the discount on price. Some time ago, I wanted to help some readers get a signed copy of Yan Geling's new work Little Aunt Many Cranes. I need to buy a batch of books first and then ask Mr. Yan to sign them. With an old face, he went to the publisher of the Writer's publishing house and said, "I want one hundred copies of My Aunt Many Cranes." What discount can you give me? Answer: 70% off. This is our wholesale discount. You can pick it up directly.

Oh. One day, I went to Dangdang online prowls, search "little aunt many cranes", is 60% off. Delivery to your door.

I can understand that online bookstores, with their huge sales volume, can get more favorable discounts from publishers. In addition, the reduction of store costs can provide readers with cheaper prices. As a result, three years ago, the online sales of Yu Hua's Brothers accounted for more than one tenth of the total sales. Today, my little book, Out of the Way, Let Me Sing About the Eighties, has accounted for nearly half of the total sales of Dangdang and Joyo combined.

The rise of online stores and the decline of ground bookstores seem to be an inevitable trend.

During this period of time, I have been communicating with the publishing teacher of "Reading Library". In many local bookstores, readers used to go into the store to buy books and leave, but now they are at most going into the store to browse, oh, the new series of "Reading Library" comes out, and then go home to order online.

We talked about how to help these ground-based bookstores. This is a bit of a pain in the backside. After all, the proportion of online shopping for "Reading Library" is increasing, and support for the book is becoming more and more important. On a more pessimistic note, without the online bookstore, The Reading Library might not have been viable by now.

However, I still do not want to see the ground bookstore depression and death.

This is the age of "search", we have been used to searching the Internet to find everything we want, the problem is, we need to search, basically we know and buy books. That kind of unexpected encounter, that kind of suddenly awakened desire to read, may be online shopping can not replace. When you walk into a bookstore and flip through the books on the shelf, you will not only feel familiar, but also enjoy the strangeness. A book you have already framed will be taken into your arms, and a book that suddenly leaps into your eyes will bring you unexpected surprises.

Nowadays, everyone's intention to buy books is manipulated by the sales list, and the books outside the list are difficult to attract attention. The huge book market, only a limited number of books in the world. "Said the teacher.

I thought that this habit of "consuming the known" might lead to "reading the known". I often see readers who reject a book because they haven't heard of it, don't know it, don't understand it. Alas, young, already began to consciously reject that kind of fresh reading experience, soul adventure and intellectual confrontation.

Am I getting ahead of myself?

In the future, there is not that kind of corner bookstore, can let us walk in, touch the feeling of paper, start a new person and book encounter, acquaintance, acquaintance?