Kindred Bravely Partners with The SuperHero Project Inc. to Support NICU Moms on Giving Tuesday
Learn more about the new partnership below.
In the spirit of Giving Tuesday, renowned maternity and nursing brand, Kindred Bravely, has teamed up for a heartwarming collaboration with The SuperHero Project Inc. This partnership aims to make a difference in the lives of mothers with infants in the Neonatal Intensive Care Unit (NICU). For every bra sold on Giving Tuesday, Kindred Bravely will donate a bra to The SuperHero Project, providing support and comfort to mothers facing the unique challenges of caring for a child in the NICU.
Empowering Moms
The collaboration between Kindred Bravely and The SuperHero Project Inc. reflects a shared commitment to supporting mothers during what can be one of the most challenging and emotionally charged times in their lives. The Superhero Project Inc. is a Philadelphia area-based non-profit organization that supports families with babies in the NICU. Since 2015, they have been committed to serving families from NICU admission all the way to discharge, supporting family-based programs to bridge the gap between home and hospital.
Kindred Bravely, a brand with a mission to provide quality, comfort, and empowerment to all mothers shared on the collaboration on the official website, “Join us this holiday season as we serve up a little extra gratitude as we honor our NICU families and their journey home.”
Giving Tuesday, a global movement that follows Black Friday and Cyber Monday, encourages individuals and organizations to give back to their communities and causes that matter to them. Kindred Bravely's decision to participate in Giving Tuesday with a specific focus on supporting NICU moms through The SuperHero Project Inc. exemplifies the brand's dedication to social responsibility and community engagement. According to The SuperHero Project Inc., 1 in every 10 families will experience the NICU. The SuperHero Project Inc.’s programs assist families in need of emotional and financial support.
How It Works
On Giving Tuesday, for every bra purchased from Kindred Bravely, the company will donate a bra to The SuperHero Project Inc. This simple yet impactful initiative ensures that mothers in the NICU receive not only a practical and supportive undergarment but also a symbolic gesture of solidarity and care during a challenging time.
The SuperHero Project Inc. has been a beacon of support for families navigating the complexities of the NICU. By partnering with Kindred Bravely, the organization can enhance its mission to provide emotional and practical assistance to parents, making the NICU journey a bit more manageable, especially during the holiday season.
Kindred Bravely offers a wide range of nursing bras for all moms to choose from on Giving Tuesday. From pregnancy to delivery to everyday mom life ahead, Kindred Bravely helps support moms every step of the way. Their best selling bras include their award-winning Hands-Free Pumping designs, with each bra created to allow moms to pump and nurse hands-free and comfortably.
This month, Kindred Bravely’s Sublime® Bamboo Lounge and Sleeping Bra was named the “Overall Best Nursing Bra of 2023” by Good Housekeeping. This bra is a hands-free nursing and pumping bra which includes Kindred Bravely’s EasyClip design and fits all standard pump flanges, including Medela, Spectra, Lansinoh, Ameda, Hygeia, Philips Avent, Motif, and Evenflo, also including wearable pumps like Willow, Elvie, and Freemie, among others. Unlike some designs, this bra does not have any uncomfortable underwire, pads, hooks, or bra clips, making late night feedings trouble-free and as seamless as possible. The pullover no-clip design and soft bamboo texture allows for easy sleeping and added comfort for new moms.
As moms and moms-to-be choose from Kindred Bravely's wide range of nursing, pumping, and lounging bras on Giving Tuesday, they not only invest in their own comfort but also contribute to a collective effort to support NICU moms through The SuperHero Project Inc. Kindred Bravely’s initiative with The SuperHero Project Inc. is a great example of the idea that there is immense power in purposeful and meaningful giving, the true spirit of the holiday season.
For more information or to purchase a Kindred Bravely bra in honor of Giving Tuesday, visit their website www.kindredbravely.com.
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