What is Email Marketing: Everything you need to know!

What is Email Marketing.

It is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed marketing strategy not only drives sales, but helps build a community around your brand.

Types of email marketing campaigns

There are many different types of email campaigns. Here are some common ones marketing teams have developed over the years and still find effective:

1.Welcome email — This automated email welcomes someone when they sign up to receive emails from you. Let them know you see them: acknowledge and appreciate their decision to engage with your company. Here’s to the beginning of a beautiful relationship!

2.Promotional — When you have a new product or service, or want to reintroduce existing ones, send promo emails tailored to each segment of your email list. Introductory deals for potential customers and special access or other perks for existing customers can meet each person where they are on their buying journey.

3.Seasonal — Black Friday, summertime, back to school, and other recurring seasonal events are great opportunities to let people know that you have what they need to help make this the best holiday, graduation, or vacation yet.

4.Triggered email — Automation is one of your best friends when it comes to email marketing. When your subscriber clicks on an offer, makes a purchase, returns or exchanges an item, or leaves items in their cart, the activity triggers marketing software to send a customized email for each specific action. Strike while the iron is hot.

Re-engagement:

Has it been a while since you’ve heard from or engaged with someone who previously showed interest or made a purchase? Send an email with an offer they can’t resist or with information you know they’ll find valuable, and rekindle that stagnant relationship. Let them know you remember them and the great times you had together.

1.Post-purchase drip — Your email engagement doesn’t end when someone purchases one of your products or services. That’s when you’re just beginning to build customer trust and loyalty by remaining attentive and helpful. Email plays a major role here, beginning with order confirmation and continuing through shipping confirmation and follow-up emails to ensure that your customer is satisfied. You can make sure any issues are corrected and also offer additional products and services.

2.Newsletter — Create valuable content for your subscribers and share it with them on a regular basis. This keeps your company and products top-of-mind while associating your brand with content that subscribers value. Content can take the form of useful tips, product updates, and even a bit of entertainment.

3.Cart Abandonment Campaign — People like to shop online, fill their cart with anything that looks good in the moment, and then for any number of reasons, don’t complete the purchase. Some estimates place average cart abandonment at 70% to 80% of e-commerce shoppers. Email automation helps by triggering an email reminder to encourage shoppers to return to those items in their cart.

Why Email Marketing Is Important

Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971.You may be thinking, “Do people really still use email?

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