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Using Different Types of Videos to Improve Your Online Training Courses

Take Online Learning to the Next Level

By Victor BlascoPublished about a year ago 5 min read

In the current landscape, most companies and brands are using social media for outreach and digital tools for remote working on a daily basis. Content creators are using platforms like Patreon and Kickstarter to get their art rewarded. We are all using our cellphones to consume media on the go that once was relegated to the living room.

So, it’s hardly surprising that online platforms teaching primarily through training videos, How-tos, and Tutorials are becoming increasingly popular tools as well.

However, when it comes to videos, not every style does a good job of conveying information and ensuring retention - two vital attributes your online training courses will live or die by!

This piece will give you a rundown on how you can implement videos effectively to improve your training process and highlight the benefits of using different‌ types of videos to do so!

Here’s Why Your Training Courses NEED Optimized Video Content

Long story short, adding optimized educational videos to your training course on online platforms brings them to life in ways no other medium can. But if you want a more well-rounded view, here are a few of the key attributes that set video content apart when it comes to training courses 😉

1. They are great at generating engagement

People’s attention spans are growing shorter and shorter, so your training courses need a medium that engages viewers’ attention from the get-go! That's where videos come in; they make lecture-style courses much more engaging and appealing through visual elements that keep people engaged.

2. They excel at simplifying complex topics

Educational videos provide the perfect opportunity to break down complex topics and convey them in ways most people would understand - a feat that can be really difficult to achieve through text alone. If you’re looking to tackle a difficult or intricate subject in-depth, there’s no better way to do it than with video.

3. They give you more opportunities to illustrate information

Video content gives you plenty of opportunities to effectively illustrate to your viewers how to do something or improve on existing skills from a practical standpoint through visuals that support your information at every stage. You can also just show examples rather than describe them or highlight important elements that you want viewers to focus on, which makes the whole learning experience much more compelling and effective.

So, video content brings a lot to the table when it comes to training courses, and that’s not even touching on things like effective branding and accessibility. However, it's important to remember that just because you want to use video in your learning content doesn't mean that all videos are equal—you'll need to use different videos for different tasks.

Using Different Types of Videos to Overhaul Your Training Courses

Video isn’t a one-size-fits-all solution — it comes in many forms and styles, each with its own strengths and weaknesses. One of the great things about online learning and training courses is that instructors can use these different styles of video to shape and adapt to their audience’s needs.

Let's explore some of the most popular types of videos used for e-learning and the perks that come with each. To make things easier, we'll be breaking them down into two main categories: animated and live-action videos.

1. Animated Videos:

If you are not careful, online training courses can be unappealing, confusing, or outright boring — the last one being the worst out of the group, as few people will learn if they are bored by your content.

Animation lets you add a little levity and visual vibrancy to your training courses and helps you explain complex concepts or demonstrate intricate processes through visuals that make things much easier to understand — and there are plenty of great styles to choose from!

But let’s take a close look at some standout types of educational animated videos that you'll want to add to your training courses:

Whiteboard Animations:

Whiteboard animations are a popular medium to take complex topics and explain them entertainingly. They use a simple-yet-engaging aesthetic to help you convey your message, and often with a bit of humor to boot (although you see that on most types of animated videos). The best way to get the most out of the “whiteboard” style is to combine your educational material with some storytelling to keep things interesting all the way through.

Motion Graphics:

When you have a bit more time (or budget) at your disposal, motion graphics give you a great medium to tackle more abstract topics or condense information-heavy content (like written essays or dense texts) into a video. These pieces combine animated shapes, graphics, fonts, and sometimes text to deliver your information in a way that’s easier to follow and entertaining to watch.

Moving Infographics:

Infographics take large amounts of data and make them easier to understand by condensing them into visually appealing and easy-to-understand diagrams, charts, graphs, and other forms of imagery. They are especially useful when you need to convey complex ideas quickly and efficiently, as they rely less on text than other forms of video.

2. Live-Action Videos

Over the past few years, more and more businesses have started adding live-action videos to their online training courses, and for good reasons!

Live-action videos add a nice human touch to your lessons, resulting in increased audience engagement, improved branding, and a more grounded presentation that adds a sense of familiarity with your courses’ content.

As standout types of educational live-action videos that you'll want to add to your training courses, we have:

Introduction Videos:

You can have a short introductory video at the beginning of your course that explains what they're going to learn and why they should take it. This can be a crucial step in getting more people on board by showing them why your course is worth taking.

Talking Head or Instructor-Led Videos:

This type of video features an instructor who delivers the course information as if giving a lesson in a classroom. However, just using words will make this type of video a drag, and a waste of the medium’s potential

If you go with this type of video, try and combine it with screencasts, visual representations, and even animated videos to make it more engaging.

"How-To" Videos:

How-to videos are a popular type of video content that you may use for training demonstrations and walkthroughs. How-to videos are all about telling your audience exactly how to accomplish a task, usually in a step-by-step manner. They can be straightforward demonstrations of the activity or can combine narration, text, and imagery to get the point across.

Do know that while these styles are some of the most popular ones, they are but a few of the many types of videos that will go well with your training courses!

Different types of content will benefit more from one style or another, and you need to make sure you go for a style that fits the information you want to get across and helps you convey it effectively.

It’s Time to Take Learning Up A Notch

As you’ve seen, video content can be a powerful tool to overhaul the effectiveness of your training courses by dramatically improving how you deliver information.

As long as you choose the right tool for each job and leverage the medium’s benefits to get the job done!

So, if you are looking to use educational content to capture your audience's attention, start thinking about the type of video that would best fit it and look into generating some evergreen training courses that use video to the fullest. You won’t be disappointed with the results.

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About the Creator

Victor Blasco

Victor Blasco is a digital marketing expert, co-founder & CEO of the Explainer Video company Yum Yum Videos and Yum Yum Digital.

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    Victor BlascoWritten by Victor Blasco

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