Top 10 Customer Journey Mapping Tools

Mapping customer journeys can be challenging. You will need reliable customer journey mapping tools to collect real-time data accurately. Customer journey visualization on your website requires more than learning the bounce rates on each page.

Your website visitors will interact differently with your website depending on the phase of their journey. For example, someone who has just found your brand via an ad on Facebook will explore the latest releases, product catalogs, and customer reviews before registering or purchasing.

A patron may behave differently. They may enter your website, directly look for a product, check for available discounts and purchase it.

You need powerful collaborative tools to collate anecdotal data from multiple touchpoints during the customer journey and various data sources.

Customer Journey Mapping Tools You Need To Check Out

Smaply

Smaply is a web-based customer journey mapping tool. It allows webmasters to map user journeys with stunning accuracy. Marketers can utilize Smaply to create customer journey visualization quickly. You can create customer personas, stakeholder maps, and journey maps by collecting insights using only one tool.

Key Features

Easy to use drag and drop layout

Automatic graph generators

Visualization of channel usage

Hassle-free arrangement of lanes

Addition of lanes, such as text lanes or storyboards

Enhancement of user journey with the use of graphs

Sign up for free. Smaply offers a 14 day free trial for all users.

Webmaxy

Webmaxy is a complete customer experience partner. It combines a customer experience platform with research services and strategic assessment to generate highly accurate customer journey maps for all websites.

With Webmaxy you get the complete tool suite necessary to turn heatmaps, funnels, touchpoints, form analysis, surveys and polls, sessions replays, and user insights into customer journey maps. Get a competitive advantage with advanced user behavior analysis.

Webmaxy Key Features

Keep track of your goals from the web and mobile applications through advanced funnel analytics

Boost web conversions by observing real-time user-interactions

Know your visitor interactions through advanced Webmaxy heatmap generation

Segment your visitors based on user preferences and customize filters

Create and track multiple funnels

Webmaxy integrates with several other tools like WordPress, Magento, Wix, Shopify, Joomla, Instapage, Drupal, Google Tag Manager, and HubSpot.

Try the Webmaxy customer journey mapping tool for free by registering now.

Heap

Heap is a leading digital insights tool. It combines qualitative and quantitative data to generate a complete customer journey map. Heap collects all customer data automatically. Heap is a low-code platform that enables all users to make data-driven decisions without the requirement of coding knowledge.

Key Features

Identify different customer personas

Define the factors that prompt the various personas during their journey

Recognize where the users drop off from the funnels

Construct and share reports with teams

Filter the funnels down to particular usernames to learn everything you can about individual users

You can check out their free trial right here. Or, request a demo for your team.

UXPressia

Are you an entrepreneur or website owner looking for a customer journey mapping tool to design the perfect user experience maps? UXPressia is a collaborative customer experience platform that can help.

Key Features

Simple and intuitive map layout

15 types of sections

Create customer journey maps with presentation-ready personas and impact maps

Collaborate with multiple teams in real-time

Use real-time data to create user journey maps

Create and share user personas for every product and service with your team

Join the UXPressia Online Academy courses to step up your customer experience game

You can use UXPressia for 1 project, 1 map, and 1 persona and share it with 1 user for no cost. You can sign up for free or request a demo of the customer journey mapping software on their official website.

Miro

You can think of Miro as an online whiteboard. You can integrate it with Webmaxy to create dynamic graphs, heatmaps, and notes on the insights with the entire team. Miro has a ready-to-use customer journey map template that will help you get your customers from Point A to Point B successfully.

Key Features

Use it with other customer journey tools like WebMaxy

Share and discuss your customer journey story with all teams

See real-time updates and visual representation

Leverage color-coding to mark the touchpoints

Mark the most important interactions on the whiteboard

Unending whiteboard space for multiple “sticky notes” and markups.

Miro allows users to sign up for free and use the customer journey template on trial.

Lucidchart

Lucidchart is the ultimate mind-mapping tool that simplifies any complex customer journey. With over 10 million users across the world, LucidChart features an easy-to-use flow chart maker to map and share customer journey maps.

Key Features

Compatible with MS Office, Slack, G Suite, and Box

Enjoy complete support for Microsoft Visio Documents

Share with multiple team members

Edit online

Easy drag-and-drop features

Export as standard file formats or publish with an online viewer

Lucidchart offers free sign-up options. The free version of this customer journey mapping software offers 3 editable documents, 100 professional templates, and basic collaborations and integrations.

Mapovate

Mapovate is a superior customer journey mapping tool. You can use it to create multiple personas, draw customer journeys, and measure multi-channel and multi-touchpoint performance. You can use the customer journey mapping software to map and draw user journeys.

Key Features

Create unique user personas and define the journeys of each profile

Define each stage of interaction along with value moments

Use and monitor multi-channel touchpoints

Get alerts on your email and notifications for creating follow-up actions

Enjoy your free trial for 14 days. Contact the Mapovate team for a quote.

Gliffy

Gliffy is a hassle-free diagramming software. It is an enterprise-grade diagram tool. It is ideal for every entrepreneur who needs flowcharts for their business or wireframing for their design project.

Key Features

Drag-and-drop options for multiple shapes

Multiple revision support

Protects, tracks, and saves all changes

Offers direct communication via the commenting tool

Easy sharing with team and/or clients using read-only URLs

Integration with Google Drive

You can start a free trial of the Gliffy online premium features right here.

Clarabridge

Clarabridge is an AI-powered tool that you can use to analyze customer feedback. It uses text analytics to collect, monitor, and assess what people have been saying about your brand, products, and services from social media and other review sites.

Key Features

Learn how, why, and when your consumers interact with your site and/or brand

Understand emotion, intent, and effort

SaaS-based, AI-powered tech to gain detailed customer feedback analytics

Easy-to-use and ready-to-use templates

Contact Clarabridge for a quote.

Gainsight

Gainsight is what we call a customer success company. It uses state-of-the-art customer interaction monitoring tools to reduce bounce rates and increase upsells. Gainsight leverages usage analytics along with customer preferences to enhance the customer journey.

Key Features

Unified visual interface for accessing data from the service desk, usage tracking software, financial systems, CRM, and survey tools

Integrate with Webmaxy for a 360-degree customer journey map

Visualization of multiple dimensions of customer engagement

Easy development, tracking, realization, and export of customer journey mapping

Contact the Gainsight team for a quote.

Summing it Up

The right customer journey mapping tools will help you enhance the customer experience, improve conversion rates and increase your ROI significantly. So why wait? Try out the best journey mapping tool from the list for upgrading your website experience.