These days, social media has been a rage with people of every age. Everyone is using Facebook, Instagram, Snapchat, and other forms of social media.
And that has led to a term called social media marketing. Social media marketing is a form of marketing products and services in a way that it reaches a wider section of the audience.
This audience essentially consists of people who like the brand and are actively using social media. Since millions of people have active social media accounts, the brands have started marketing their products and services using social media. There are various social media marketing strategies that can be used to promote a brand.
Recently, every country around the world was hit by a pandemic. Since every country faced a lockdown at some point in time, the world went virtual. Every event was conducted using social media. Virtual inaugurations, product launches, and pretty much everything happened using live video features offered by social media platforms.
This has become a trend recently and may stay here for the years to come. As the pandemic is on the verge of getting over with the vaccination, certain social media marketing trends are going to stay for upcoming years. Pandemic has changed how the world operates, and with so many events happening virtually, social media platforms have gained a lot of traction.
Let us analyze and see which trends are here to stay in the year 2021. Dive in!
Businesses consider a digital-first marketing strategy:
Digital-first marketing strategies have replaced traditional marketing strategies. Long gone are the days when brands used to shout from the rooftops about their upcoming products and endorsing their old products.
Since the advent of social media, brands have discovered the power of the platforms. Platforms like Instagram and Facebook have given new meaning to marketing trends and strategies. Many brands have launched their products virtually without making a lot of hullabaloo about the products.
Various digital brands who have launched handsets, music players and other forms of technology have used social media creatively. They launched their products by conducting a virtual event on Instagram, Facebook or YouTube.
This has led them to conduct successful marketing events keeping in mind the kind of audience they received through traditional marketing methods.
Also, by using various social media platforms, the businesses have realised that they have access to a larger and wider sections of the audience. Additionally, people on social media are interested in new products.
Thus, marketing on social media is the right way to promote everything, be it content, startup or an existing business. And if you’re still confused how to get it started, you can hire dedicated experts to manage your social media campaigns.
Purchases may happen through social media:
Initially, the brands used to have websites to enable e-Commerce stores and online shopping. Gradually, the same brands came up with mobile apps to offer easy access to shopping. Thus, the apps were welcomed by the users.
With the advent of social media, the brands started advertising on the platforms. This included a call-to-action button’s introduction in the ads so that the user would land up on the brand’s website when clicked on the button. With the passage of time, it became clear that a lot of people preferred buying stuff through social media.
This meant that more call to action buttons were clicked through the ads on social media platforms like Instagram and Facebook. It made brands leverage the power of social media. Moreover, the ads represented a product in a way that the user would be able to understand everything about the product.
This made them make a purchase and convert them into a buyer. With such a growing trend, it became clear that the purchases may happen through social media in the future as well.
Buyers may buy from informed brands:
The user never buys anything from a brand he/she knows nothing about. We all strive to know about the brand to see if they can offer products we need. Moreover, if the brand is popular enough, it is easy for the customer to form trust with it.
This led to a new trend where the buyers would buy only from the brands they know. Thus, to use this in a positive way, brands invest in repetitive advertisements which is known as Retargeting. It means that the brands analyze a user’s behavior using various metrics and analytical tools.
This can help the companies understand which product the user is interested in the most. Through this, they can show the same advertisement repeatedly to influence the user’s behavior towards the brand and its products. Essentially, this tactic would provide familiarity to the user if the brand is new and upcoming.
It encourages a notion that if the same advertisement is targeted to a specific group of users, they will get accustomed to the brand. Eventually, this leads the user to convert into a buyer from just being a visitor.
This kind of advertising tactics has led the users to buy only from the known brand.
Virtual events will be the new normal:
As the pandemic set in, the governments around the world restricted the movement of humans completely. People were locked into their own houses to prevent them from getting infected.
People stayed at home without any activity on hand. Hence, they started using social media for an increased period of time. Binge-watching various programs on the OTT platforms became a common pass time.
Looking at such a scenario, brands and organizations conducted virtual events. It was surprising to see that professionals from the field of Information Technology conducted meetings online. Work from home became the new trend, and companies normalized it quickly to keep the organizations running.
The idea of sitting at home in pajamas and attending an event without stepping out of the houses has become a norm with the changing times. Moreover, this trend is here to stay where the professionals appeared in the meetings from the comfort of their houses.
In addition to this, various events started being conducted virtually using the social media reels, stories and live features. Influencers started going live or posted reels and stories on social media to increase their reach. They realised that they could do much more from home using social media marketing instead of visiting the office.
Cleaning up the social media channels:
Since marketing on social media began, companies have been endorsing their products and services on every possible social media platform. This led to companies actively marketing their products on every social media channel.
Additionally, this created a lot of clutter because it gets difficult to monitor all the marketing strategies applied on every social media channel. So, 2021 will bring about the process of decluttering the strategies on social media spaces. Brands think that it offers them more relevance when they appear on selected social media channels.
Hence, the marketing tactics will be more strategic and targeted instead of being generalized towards the audience.
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