Scope of digital marketing in Nepal

During Covid-19, almost all the shops were shut down. A lot of small businesses were suffering losses. That’s when digital marketing started getting recognised by people. People have started using social media platforms to promote and sell their products. Everyone is slowly starting to accept this new concept of digital marketing.

Growth Of Digital Marketing In Kathmandu Post Covid-19:

When everything came to a halt, was when digital marketing rose to prominence. The awareness of online marketing increased rapidly during and after the pandemic. Everyone started promoting their products and services on websites and social media applications like Facebook, Instagram, etc.

E-commerce users: 

As per the Kathmandu Post, the number of Nepali e-commerce users increased after the first lockdown. As almost everyone was sitting at home, people started shopping online for all the necessary items. And slowly, this became a habit and people started enjoying online shopping and never went back. After the lockdown, people continued with their online shopping, and hence e-retailers continued earning profits as their business did not decline post-COVID.

Digital Payments:

People also started making digital payments during the pandemic. Online transactions reached Rs 4.93 trillion between mid-October and mid-November 2021, up from Rs 2 trillion during the same period in 2020, according to Nepal Rastra Bank. Additionally, the volume of transactions increased, from 34 million to 48.66 million during the evaluation period.

Internet Usage:

As of mid-November this year, internet usage had reached 116.91 per cent, up from 80 per cent at the same time in 2020. The primary industries driving the expansion of e-commerce are fast-moving consumer goods, personal care products, and supermarket items. These industries are followed by consumer electronics, fashion and accessories, and wellness.

E-commerce companies:

As per the Kathmandu post, during the second wave of the epidemic, e-commerce businesses like Doormeet were launched. Doormeet.com co-founder Nischal Niroula claimed that the pandemic was the motivation for the company’s launch because they noticed that clients sought cheaper and quicker delivery.

Online Shopping: 

Many people in Kathmandu started shopping online. Initially, necessary items like groceries were being purchased online and then slowly people started to buy everything from e-commerce websites. 

Scope Of Digital Marketing courses In Nepal For Small Businesses:

Content Marketing

Content is the king of digital marketing. People love to read engaging content. In order to attract customers’ attention, it is important to have some really interesting content on websites and social media apps like Instagram and Facebook. Engaging content will help to improve the brand awareness of the company.

Organic Search

Also known as natural search refers to the results that appear on the first page of Google without actually paying google. This cost-effective method is known as Search Engine Optimization. On-Page SEO and Off-Page SEO are the two categories. With the help of SEO, a company can generate a good number of leads which will eventually lead to higher conversions. If you are interested in knowing more about the tricks of SEO, then check out this blog.

Podcasts

Audio marketing is also a good way to attract customers. Podcasts can be used for marketing campaigns as well. 

Influencer Marketing

Connecting with the right influencers at the right time can be beneficial for the company in terms of revenue generation. Today, influencers form an important part of digital marketing. For example, if a social media influencer with many followers is promoting your product on his/her channel, then all his/her followers are likely to purchase the product. Cool, isn’t it? Check out this blog to learn more about the benefits of influencer marketing. 

Video Content

Who doesn’t like to watch a video? Videos are super attractive, right? So why not include video content on your website or social media apps to promote your product and services? Short videos like reels on Instagram or shorts on Youtube are likely to catch the attention of the consumers towards your product or service.

Scope Of Digital Marketing For Students In Kathmandu:

Careers In Digital Marketing

In Kathmandu, there is a lot of demand for digital marketing professionals. A few of the most sought-after positions are:

Digital Marketing Executive

SEO Specialist

Social media manager

Copywriter/Content writer

Online marketing manager, and many more

These jobs are going to increase by 2023. Also, the demand for digital marketing skills and experts will double and triple in the near future. So be ready with your digital marketing skills to shine in the future.

it is clear that there is a lot of scope for digital marketing in Kathmandu, Nepal in the near future. In order to grab this amazing opportunity, start learning every aspect of digital marketing today.