Education logo

Michael Fortinberry on Emerging Entrepreneurship Trends and Innovations to Watch | New York, New York

Michael Fortinberry | Entrepreneurship

By Michael FortinberryPublished 7 months ago 3 min read

Entrepreneurship is a dynamic field that constantly evolves with the changing times. Technology has created emerging entrepreneurship trends and innovations are shaping the future of business.

Sustainability and Social Impact

The rise of sustainability and social impact entrepreneurship is a testament to the growing consciousness of consumers and businesses toward environmental and social issues. Entrepreneurs increasingly incorporate sustainability practices into their business models, striving to create positive change in the world. From eco-friendly products and packaging to companies with a strong social mission, sustainable and socially impactful ventures are gaining momentum.

Artificial Intelligence and Automation

Artificial Intelligence (AI) and automation technologies have disrupted various industries, and their impact on entrepreneurship is no exception. Entrepreneurs must leverage AI to automate processes, streamline operations, and gain valuable insights from data analysis. AI-powered chatbots, virtual assistants, and predictive analytics are revolutionizing customer service, marketing, and decision-making, empowering entrepreneurs to make more informed choices.

Remote Work and Digital Nomadism

The COVID-19 pandemic accelerated the adoption of remote work, and this trend is here to stay. Entrepreneurs are embracing remote work as it allows them to access a global talent pool, reduce overhead costs, and foster a better work-life balance. Additionally, the rise of digital nomadism, enabled by technology, has opened up opportunities for entrepreneurs to run their businesses while traveling and exploring different locations.

E-commerce and Direct-to-Consumer (DTC) Models

E-commerce has witnessed exponential growth in recent years and continues to reshape the business landscape. Entrepreneurs are capitalizing on the convenience and accessibility of online platforms to launch innovative direct-to-consumer (DTC) brands. By bypassing traditional retail channels, entrepreneurs can build direct customer relationships, gather valuable data, and offer personalized experiences.

Blockchain Technology

Blockchain technology, best known as the underlying technology behind cryptocurrencies, is transforming various sectors beyond finance. Entrepreneurs are exploring blockchain's potential to improve supply chain transparency, enhance cybersecurity, and create decentralized platforms. From smart contracts to tokenization, blockchain is paving the way for new business models and disrupting traditional industries.

Healthtech and Telemedicine

The healthcare industry is ripe for innovation, and entrepreneurs are leveraging technology to revolutionize healthcare delivery. Healthtech startups are developing innovative solutions, such as wearable devices, telemedicine platforms, and AI-driven diagnostics, to improve patient care, enhance access to healthcare services, and reduce costs. The COVID-19 pandemic further accelerated the adoption of telemedicine, highlighting its potential for entrepreneurs.

Personalization and Customization

In today's consumer-centric world, personalization and customization are critical business differentiators. Entrepreneurs leverage data analytics and AI to offer personalized products, services, and experiences that cater to individual preferences. From customized marketing campaigns to tailor-made products, customization is becoming a competitive advantage for entrepreneurs.

Emerging entrepreneurship trends and innovations are reshaping the business landscape, presenting exciting opportunities for entrepreneurs to thrive in a rapidly evolving world. Keep an eye on these emerging trends and prepare to seize their opportunities. The entrepreneurial journey awaits!

This blog was previously published on July 10, 2023 at


Michael Fortinberry is a business professional and entrepreneur based in New York City. Michael has always enjoyed and embraced creative business ventures and solutions, which is likely why he has found so much success during his time. He has been directly involved in the foundation of several companies, the most recent being Protiv.

It takes talent and determination to make something out of nothing – that is what makes entrepreneurship so special. One of Michael Fortinberry’s first significant positions was as the Managing Director of EmpireCore, LLC. He was contracted to turn the construction management company around, which he successfully did during his three years there. Other early experience included acting as Vice President of PPG Services.

As for founding businesses, that is nothing new for Michael Fortinberry. The first company he founded was in 2010. Sciovia is a business advisory service which a heavy focus on technology and construction. Michael stayed with the company for eleven years before moving on to his next big project: Perennial Construction Solutions. Perennial Construction Solutions is a multi-family turnover and renovation company dealing with large-scale apartment projects and other construction elements. Michael is still heavily involved in this venture, acting as the Senior Vice President.


About the Creator

Michael Fortinberry

Michael Fortinberry is an innovative entrepreneur and COO of Protiv. He is also the Senior Vice President of Perennial Construction Solutions. Visit his site about technology or his site about entrepreneurship for more!

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.