Mastering the Art of Visual Communication

Graphic design is a powerful medium for telling the story visually. It holds emotion, expression, and ideas through compelling visuals. Whether you are a seasoned designer or just started your journey, this blog would be a gateway to knowing more about visual storytelling and harnessing its transforming potential. Let's dive into the deep:

The Essence of Graphic Design

Graphic design isn't only creating and arranging visual elements, it is a way to visualize ideas, emotions, messages, and more. A designer is a storyteller, he/she narrates the story or the concept. A designer should know the language of visuals, and emotion in every pixel, simplify the complexity, culture context, and power of the negative space, etc.

Colors that Speaks

Color is more than a visual element. It is the language of emotion, color speaks on behalf, expresses our emotions, and wields the power to create harmonious composition. Different colors affect people in different ways. Color triggers people's emotions in a specific way.

Typography as an art

The art of arranging letters in graphic design is called typography. It's more than utilizing elements in graphic design. Typography is actually a canvas of creativity, music of shapes and spaces to make the letter speaks visually. Typography isn't a mere art or a way of communication in graphic design. Typography is a visual representation of language the art of communicating with emotion.

Design elements in harmony

Design elements are the bricks of the building that transform any communication visually. It shapes the design aesthetic and increases functionality and impact. Whether you are a building designer or a graphic designer, you should focus on using elements as one of the most beautiful essence of graphic design.

Tools of the Trade

Tools are required to shape anything in graphic design. There are two types of tools that exist in this world of graphic design. One is a traditional tool and another is a digital tool. In any art form, utilizing tools is key to making a wonderful and impactful design.

From concept to creation

To visualize a language or a concept, one must study the concept to find out in which way he/she should visualize the language that can easily interact with its audiences, and trigger emotions. This process starts with brainstorming, sketching the ideas, and refining the idea into a finely tuned and professional design.

Designing for Impact

To develop an impactful design a designer must examine the real world, and study the cases generated from various sources. A Graphic designer plays an important role to convey to people, making the brand visible and standing out in the crowd through the design.

User-centered Design

User-Centered Design (UCD) is a process of designing that serves users' interests. UCD allows a design to interact with its user by providing necessary information. In this process, the designer focuses on their basic needs and interest in each part of the design.

One great example of user-centered design comes from IDEO Chicago in association with Moneythink to develop their personal finance app. The target audience was low-income students looking for personal finance apps. The Most challenging part of this project was understanding the targeted audiences' psychology. Imagine you are 16 years student and you are looking for a personal finance management app to manage your daily expenses to bus ticket fare.

Do you think it would be a realistic idea for a 16 years student to create and maintain a savings account or investment fund? Moneythink has to approach this situation by conducting an in-person survey to get a better understanding of school goer thinking on this.

• They conduct interviews with 90 students from 7 different campuses.
• They immersed themselves that their targeted audiences more friendly and used apps like Snapchat or Instagram.
• They attend the classroom with students, went their home to observe student's daily life closely.

Navigating Trends

It is important to focus on trends for every artist or marketer as well as the business owner to know what is out there. They need to know what is being done and what is been done already.

Crafting Your Design Identity

Every designer should be concerned about crafting their design identity with purpose. This allows them to create a distinct visual story, and connect emotionally with their audiences which helps increase brand presence and values.

How to Get Started?

To start a career as a graphic designer or a visual storyteller, one must pursue a graphic design course. It is suggested to learn the principle or the fundamental course of graphic design, later on, they can pursue an advanced course in graphic design to make themselves a master in this field.