Marketing strategy 3

always use multiple channels and for each channel use a different keyword

what to do if this become costly:

if it gets costly having to market on more than one platform. the solution is that because you are a marketing tool you have the possibility to make the client build a customer relation with the product or service that you sell.

this is expression of CRM (customer relation management) before the purchase ensure that you can make them be interested in considering making further purchases in the future.

and the way to do this is by taking thier email address before the purchase when the client will be going through a marketing funnel, they will handle over thier emails so you could send them newsletter and further notification about product similar product they might purchase in the future

so, if having to have lots of channel is costly what you must do is to spend the money required in the short term or once. then you will not have to spend a lot of money on most channel since you will have kept the client by collecting their email

this mean that you can change your strategy. instead of spending lots of money on lots of platform to find one potential client you will already have a targeted clients and the way you know they are targeted client is because they have purchase you product by seeing your ad so they are interested in the product or service that you offer.

so you can save money by sending email marketing ads, newsletter, blogs and video ads all to those client without having to worry about if they will be interested in the product or not sine they have already shown that they will be interested in the product. therefore, saving a lot of money you will have to do this after you have more than enough client after the marketing campaign

how to know the marketing campaign have reached its peak:

when you start doing the marketing campaign the always keep track of the increase of client or traffic you get it will increase during a period of time this is usually just after when it has been launched then it will keep on increasing and increasing until at a certain point it will start to decrease.

when it starts decreasing look back at what was the number from which is start decreasing that number is going to be the highest point it has get or the highest client it has brought you. This decrease will likely happen when the marketing campaign have already lasted for quite a while.

that highest amount of client you have gotten are the one that you will be targeting for email marketing

this leads to how to scale your product or service popularity or purchase rate.

because you will already have a fixed client population that you can target and make profit for far less money spend on marketing and this is how to build the customer relation management or CRM meaning you can now make more profit by spending less is increasing your profit margin and decreasing your cost

the benefit:

you are now making more from less meaning that you can now put some money aside to repeat the same process of putting a huge marketing cost once and after it brought you client form which you have collected emails form you will gain more popularity. this is what help you scale your product or service popularity and thus scaling the purchase rate

Our marketing pricing page gets about 4,000 views per day.

1.5% of those views interact with our chatbot.

100% of those chats are forwarded to sales

Therefore, we need 3 salespeople to handle 60 chats per day.

Our marketing product homepage page gets about 4,500 views per day.

2% of those views interact with our chatbot.

40% of those chats are resolved by the bot

50% of those chats are forwarded to sales

Therefore, we need 2 salespeople to handle 45 chats per day.