How to Write Email Subject Lines that Boost Open Rates

It’s challenging to craft the perfect email subject lines, but it is an important step toward getting your message opened. The main purpose of writing the subject line is to grab the reader’s attention. If they hit ‘delete’ as soon as they see your email, then there is no point in writing the rest of your message. Today we will share some important tips on how to write email subject lines that convert customers into buyers.

The subject line is the first thing that a person reads and decides whether to open your email or not. This is why you have to craft a catchy and attention-grabbing subject line. There are many people who are currently doing their utmost to improve their email open rate, but at the same time, a lot of them don’t know how.

First of all, there is no perfect way of writing email subject lines. Because the different types of subject line work for different companies. The only thing you can do is use your experience, try new methods, experiment, and read all of the tips in this article. This post will guide you through some useful techniques and tricks when crafting an effective subject line. These tips should help you write email subject lines that get opened and read – by 10x!

What is Email Subject Line: Why its important?

Email subject line is an important part of email marketing to get a higher open rate and conversion rate. But writing a perfect subject line is always more challenging than writing compelling email content.

Subject lines should be relevant to the content, catchy, and concise. It should have the right keywords that people search online and in their inboxes. It’s crucial to have a great subject line that piques the interest of subscribers.

The great subject line is not for just getting more opens but also get more clicks that convert subscribers to customers.

How To Write the Perfect Email Subject Line?

The subject line of an email is directly related to how many subscribers opened it and how many subscribers clicked on it, which resulted in a sale.

So, let’s look at how to write the perfect email subject line to get more opens and clicks.

Step 1: Know Your Audience

Before writing the subject line, you should have a better understanding of your target audience. Who they are, what they want, and industry trends, this information helps you write the perfect subject line for your email marketing campaign.

Segment your list based on country, interest, industry, recent purchase, revenue, and more. Write customized subject lines for each segment that grab subscriber interests.

Suppose your target country is the USA. Then see what is the recent trend in a particular country and add those trends or keywords in your subject that catch subscribers’ interest to open it.

Step 2: Determine Your Email Marketing Goal

If you have a clear goal for your email campaign, it will be easy for you to write a good subject line. The ultimate goal of sending an email campaign is sales and revenue. You need to be specific about what you want to promote and why?

For example, If you want the subscriber to buy the product, mentioning it in the subject is a good idea. If you just want the subscriber to read an article, you don’t need to mention it in the subject line.

Step 3: Add a Question or Actionable Statement in Email Subject Line

It is critical to include a question or actionable statement in the subject line of your email. This will assist readers in quickly comprehending the content of your email and what they must do next.

• Few Question or Actionable Statements Subject Line Examples
• How to use ChatGPT to make money (full tutorial)
• Are you tracking these top 11 traffic metrics?
• How we increase website traffic by 147%
• How much does YouTube pay per 100k views?
• How we boosted our client’s conversions in just 9 months
• Double your traffic with these 2 EASY tips

Step 4: Create Multiple Email Subject Lines

If you experienced a very low email open rate, it is better to craft multiple subject lines for your campaign. And run an A/B testing campaign, based on results make use of the best-performing subject line. This method also helps you to avoid spam folders and increase inbox placement.

Step 5: Adhere to the ABC Rule

This is the basic rule of writing an effective email subject line. You might be thinking, What does ABC stand for? Actually, ABC stands for Attention, Benefit, and Curiosity. Let’s discuss this in detail.

• Attention

In today’s world, on average everybody gets a minimum of 10- 15 emails per day. But you open only those that are relevant, interesting, and grabbing your attention. Other emails either you just ignore or you will not get time to see from your busy schedule.

That’s why writing attention-grabbing subject lines is very important. Craft a short, simple, and to-the-point subject line that grabs the attention of your subscriber. Here are a few attention-grabbing subjectlines examples

• Don’t Open This Email
• Important Weather Advisory
• What Can You Afford?
• Welcome Gift! Offer Inside 👀
• Wow! 🔥
• Let’s Pause

• Benefits

While crafting the subject line think of what additional benefit you can give to your subscriber. Provide incentives, discounts, freebies, and extra benefits that can encourage subscribers to purchase. This way you can engage more subscribers and generate higher revenue. Examples are here

• Get $25,000+ in bonuses when you join 123 Profit
• [Live MasterClass] How to scale to $100K+/month
• [Free Download] Scale From ZERO to $10,000+/day
• Final Chance to save $95

• Curiosity

Curiosity is what will get your email opened. To entice people to open your email, you need to pique their interest.

• Earn $10,914 in 1 hour with this 3-step system
• How our affiliates earned over $150,000 last month
• $60k in 4 weeks 🔥(despite the pandemic)
• Meet the “Billion Dollar Man”…
• It really is $1

Apply these simple techniques in the subject line and increase your open rate. Read More