How to organically build a Facebook page in 2023

Hi there!

Great to have you here. This will be a quick read, so you can head over to apply the tips here ASAP! It is common that most creatives and business owners have been struggling to achieve organic page growth since the creation of this world. By organic, I mean getting real people who constantly engage your content.

My name is Valerius, an online digital marketing expert and in this short article, I will share some of the secrets used to grow my client pages.

Here we go!

TIP 1: FACEBOOK ADS/PROMOTION

First on the menu are Facebook promotions/Ads. I know this is an obvious one, and probably expensive for more content creators and start-up businesses, but hold on a sec….

This is a tried and tested strategy. I've tried this on various occasions across various Facebook pages and this strategy works each and every time. Some of you might have tried it, but that didn’t work. Now, assume that you know precisely how to appropriately run Facebook ads. Implying that you're focusing on the perfect individuals and you have a little financial plan. I am not talking about a huge budget, but about $7 every month, just to help the page acquire traffic from more individuals and potential fans. With a tight budget, be selective on the kind of post to boost.

Since you're getting new individuals to follow your Facebook page, when you post they will be your first reach and are almost certain to lock in.

As a general rule for my clients, I set up a promotion focusing explicitly on the kind of individuals they need to like and follow their Facebook page(s). Take this example, if you are selling products/services with your Facebook page, you need individuals intrigued by those products/services. If you deal in beauty products, your target will be females within a youthful age range, who have recently bought items online, like shopping online etc. If you are into comedy and skits, you will target people who watch similar skits, are interested in comedy, are within a good age range and are in highly populated areas.

As I shared earlier, have tried this with “dead” Facebook pages without posts, where I began doing some Facebook promotions, getting a couple of fans and furthermore posting simultaneously. Gradually the scope went up throughout the following couple of weeks.

Tip 2: UNDERSTANDING YOUR AUDIENCE

Understand where Your audience might be coming from! C’mon, we are all on Facebook for different reasons. Take some time and ask yourself, who are my page content, services, and products meant for? Where are they mostly located? How old are they? What time are they most likely to be online? As now you can see, you can’t say “EVERYBODY”.

Facebook pages where 90% of their audience are outside their home countries, post at times that are common for individuals living in their country. Which is wrong, unless you are mad! – Sorry!

You need to know your audience, you need to know when your audience are generally dynamic. So assuming you have the greater part of your fans from a country where they're generally alert at 2 am your time, you really want to plan your content to be accessible around that time. Explicitly because it is when most of your supporters are dynamic on Facebook and they're bound to see your content.

Simply knowing your socio-economics, your crowd and changing your posting times can most certainly hugely affect your reach. Assuming you post at 4 pm and your posts probably don’t do quite well, perhaps when you post as early as 6 am if you run a blog or news portal, they may do amazingly well. You really have to understand your fan’s perspective, so you know precisely exactly the best opportunity to post.

Tip 3: POST RECURRENCE

Number 3 on our menu is TZ and Okra soup with dancing smoked and dried fish (a local Ghanaian dish). Haha…kidding!. The next tip is post recurrence and this is incredibly significant.

I've seen Facebook pages where they just post once like clockwork and then complain about not getting sufficient traffic. Well, the truth is that you might not be truly posting enough!

Facebook is a spot to post a great deal of content, so the more you post the better. I am not again asking you to post 20 kinds of stuff in 24 hours, mate! What I am recommending is, in an event that you can post no less than once daily or twice daily, that is a decent number. Particularly if you can make great content to post daily. Nowadays, it's not hard to reuse content.

Post something daily, since the more individuals you have locked in the more probable they are to see your next post. However assuming you're just posting once per week or once per month, there's no chance you will have any consistency and your engagement metrics will look good. Please don’t make your Facebook page a graveyard (with all respect to the dead).

Now, you can continuously plan things early so you're dependably predictable with your post and you're getting the most traffic.

Final Tip 4: REELS

Have you heard of “reels”? That 30 – 90 seconds thing you are hooked up to on Tiktok and Snapchat?

Fortunately, reels on Facebook have become a main approach to acquiring traffic. Yeah! More limited video content is exploding on Facebook presently. Factually, it's simpler to get traffic on Facebook with reels than some other kind of post.

Meta; the parent company of Facebook acquired Instagram (IG) and Facebook to compete with TickTok and Snapchat. To leverage the “brief video content” space, they’re essentially pushing reels. So each and every time you post a reel, it will outflank essentially some other post you make on Facebook.

All you have to do is to post more reels. Guess what, they are not difficult to make! You can make 15, 30, or 60 seconds in length if you need you could utilize your current video library to make reels.

As an icing on the cake, there's an extra advantage of posting reels since you can bring in cash from the views and ads from Instagram advertisements.

If you really enjoyed reading this piece, let us know. I share more tips like this every week.