How To Find Keywords For Your SEO Strategy?
Simple techniques to create an off-page SEO strategy for your local business
Keywords form the core of any SEO strategy. These are nothing but search terms that your website visitors or customers are searching for. By inserting these keywords on your website and creating valuable content using them, you tell Google about your business and its features. In return, Google uses this information to rank your website for relevant searches by its users.
Here are 8 ways you can find keywords for your SEO strategy:
1. Use a keyword research tool
There are many paid and free keyword research tools available online that can help you find the right keywords for your website. Some popular tools include Google Keyword Planner, SEMrush, and Ahrefs. These tools allow you to enter a seed keyword and generate a list of related keywords, as well as important metrics such as search volume and competition level.
2. Analyze your competitors
Use a tool like Moz, SEMrush, or Ahrefs to see what keywords your competitors are ranking for. This can give you an idea of what keywords you should be targeting as well. Routinely check your competitor’s keyword rankings and modify your strategy accordingly.
3. Look at your website's analytics
Use the data in your website's analytics platform (such as Google Analytics) to see which keywords are already driving traffic to your site. This can help you identify opportunities to optimize for those keywords and improve your ranking. If you are ranking for keywords that aren’t of use to you, work out a strategy on how you can direct traffic to your end goal.
4. Use Google's autocomplete function
Start typing a seed keyword into Google and see what suggestions the search engine provides. These suggestions are popular terms that people are searching for. These could also be considered as long tail keywords, which are specific and help with targeting your customers more accurately.
5. Use social media to your advantage
Look at the hashtags that are popular in your industry on social media platforms like Twitter, Instagram, and TikTok. These hashtags can be a good source of keyword ideas. Many social media platforms are turning into search engines and can be a great source for keywords.
6. Look at industry-specific resources
There are many resources available that are specific to different industries. For example, the Google Ads Keyword Planner is a great tool for finding keywords in most industries. You can adjust the filters to show a very small geographic area, which is excellent for local businesses.
7. Create a list of your products/services
Make a list of all the products and services that you offer, and use that list to generate keyword ideas. To take it one step ahead, add your location after the product or service name. For example, if you are a tattoo artist in Toronto and one of your services in line tattoo, your keywords could be - fine line tattoo artist Toronto, experienced line tattoo artist Toronto.
8. Use customer feedback
Look at the questions and comments that your customers are asking and use that feedback to generate keyword ideas. Your customers are the right audience to ask for keyword ideas. Ask them how they found you, what search term they inserted in Google or any social media platform.
Once you have a list of potential keywords, you should analyze them to see which ones are the most relevant and have the highest search volume. You can use a keyword research tool to get an idea of the search volume and competition level for each keyword. You should also consider the intent behind each keyword - are users searching for informational content, or are they looking to make a purchase? This will help you determine which keywords are the most valuable for your SEO strategy.
It's important to note that SEO is not just about using the right keywords. As an SEO expert in Toronto, I can’t emphasize enough that SEO is also about creating high-quality content that is valuable to your users and organizing your website in a way that is easy for search engines to understand. However, including the right keywords in your content and website can help improve your ranking and increase your visibility in search results.
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