How to build a legacy online for your personal brand or business?

🔥Facebook posts stay active for as long as you are engaging with that post. Will stay in feed for 2-4 days max.

🔥 Tweets' life is less than a minute, few seconds to be precise.

🔥 Instagram more or less 24 hours. Your pretty grid needs 'visitors', when was the last time you visited someone AND followed?

🔥 Snapchat stories are active for 24 hours, then gone forever.

🔥 Linkedin posts also remain active as long as they are getting engagement.

🔥 Pinterest content is evergreen. Stays there forever because it's a search engine - FYI. No time restriction for content visibility.

🔥 Podcasts are evergreen. Free marketing and brand building. Im not talking about conversion, if you have offer(s).

🔥 YouTube videos remain forever, as long as people are searching relevant queries. FYI - YouTube is the second largest search engine after Google. YouTube endorses your content 70% organcially if you have perfect Cs i.e. Content, Caption (SEO), and Cover (photo of the videos) - provided it is relevant and people are searching for it.

🔥 Blogs are a goldmine, they are not going anywhere as long as people are searching the right quesries (read: keywords) and using Google, Yahoo, or Bing.

🔥 TikTok, if it's not banned in your country, you don't need anything else for marketing and staying relevant. Repurpose that content for Instagram, Facebook Watch, Twitter, LinkedIn and YouTube shorts - winner! Most loose algorithm.

Trust me, there are always more and BETTER opportunities. 😉

Quick tips for formulating your content strategy for social media platforms:

Algorithms are tricky, right?

One business is different from the other, Q1 goals are not the same as Q3.

Let's make some things simple.

Algorithms are pretty similar to Law of Attraction and Newton's law which I call Law of Karma too, in general life. 😉

YOU GET WHAT YOU GIVE! 💫

Want more engagement?

Engage with others.

FYI- businesses are considering micro-influencers over big influencers because they've small yet warm communities. They ENGAGE. Influencers with 40k followers, don't.

Want more visibility?

Talk to people in DMs.

Ever noticed someone showing on top of your feed/stories just because you had a conversation with them?

🕺 Snapchat being the hyper cupid making everyone your best friend. (Last time I used)

Give what you want to have and it will come back. It's as simple as that. 🤷‍♀️

Do you want people to invest in your business?

Lead by example and invest in your presence. It doesn't have to be a fancy office that no one knows about across the street. 😉

I know it takes a lot of time to make the best use of all features on more than 1 platform.

Feel free to reach out to me @thezoyanaqvi (all socials) or comment below your thoughts. I plan on hsaring some indepth knowledge - what do you want me to talk about?