How Content Consolidation Benefits in Improving Your SEO Performance

If you are an owner of a website for quite some years, then you must have a job of constant content making. This is especially true when it comes to writing articles for your business/brand.

More often than not, you are likely to create multiple thin pieces of content about a particular subject.

Or some of the related contents of the same subject might be mistaken for each other.

This is the case in the world of websites and ranking, where abundant content creation has become the new trend. Where quantity has overtaken the quality.

But this could prove as a serious setback to your website to rank well on Google. This is because, when this happens, your website will not only be competing with the other websites on the web but with its own posts as well. Therefore, preventing your best work to be shown in the results.

Thankfully, Google got to covered since Google doesn't let more than two article post of a particular website to be shown as results on a specific search query.

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Content Consolidation for An Improved SEO

There are many reasons why you should apply content consolidation. It can be a strategic effort to improve your search engine optimization.

· Eliminates Duplicate Content

One way to put it is that it helps you to eliminate your own duplicate content or weakly constructed content of a similar topic. This, in turn, helps your article to rank well in Google because Google will only have one alternate to suggest from your website.

· Helps in Link Building

If content consolidation is properly done it will help you get rid of all the unnecessary and irrelevant content hoarding on your website. This furthers the link-building process from other websites. Since there will be no other content to get confused about it will help the other websites to refer to only one backlink of your website.

· Information Well Accessed

This is another benefit of content consolidation. Content Consolidation should be done by eliminating the numerous irrelevant thin pieces of write-ups altogether or by combining all of those into one big quality content. With everything unwanted gone or stacked into one big piece of quality content, it becomes easier for a user to have access to that one piece of information they are looking for on the web.

· Keeping Your Content Up to Date

There are many businesses, mentionable being automobile and technology, that need constant updating of content every time they release a newer version of an existing product. Content Consolidation proves beneficial in that regard by eliminating content that is obsolete and irrelevant.

· To Bring Back the Traffic

Over the years you notice that a lot of posts of your website don’t get many impressions. This could be found out using Google analytics. And finding that out you might have a better understanding of the areas in that article that needs improvement. Consequently, you can act on that by using the method of content consolidation.

Now, all the aforementioned reasons if taken care of properly ultimately help you in your search engine optimization and helps your website rank well on Google.

How to do Content Consolidation

To improve your site’s performance in ranking high, you must consolidate your existing content. This is the ultimate way to give that final touch to your search engine optimization tactics.

Audit, Edit and Merge it, is the three key magical steps of content consolidation, so to speak.

· Audit - is the first thing that comes to the picture is for you to go through all your posts. Audit includes checking all the articles that up performing well on the web. And all those that are not bringing significant clicks to your pages.

· Edit - Then check for the content which seems similar to each other. These are called thin content and thin content in another word is called valueless contents. Even by google a content less in word count is considered as a thin content. Now, there are many reasons for Google to think like that. Some of the reasons are: -

Thin contents are indicative of

1. Copied contents

2. Content produced and bought by multiple people

3. Bad grammar and multiple typographical mistakes

4. Use of black hat SEO techniques

After identifying the thin contents, edit the post, giving clarity to the topic that the represent without overlapping to some another relevant topic.

· Merge - Merging is the most effective part of content consolidation. This part comes when you decide to give one big quality content instead of multiple relevant thin contents. It is done by merging all those relevant content into different subtopics to that one primary topic they explain.

After all that said being done give the article the final updating.

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Things to Take into Account After Content Consolidation for Better SEO Performance

After you consolidate your content properly it is important that it serves its purpose, that is, in improving the SEO performance of your article.

1. The following things, post content consultation should be taken into consideration for that: -

2. A well optimized content with the primary keyword well inserted with great search potential.

3. A well optimized URL with proper on- page SEO.

4. The insertion of the primary keyword on the title of the article.

5. Time to time updating of the article keeping in mind the best practices of the time.

Conclusion

Ranking high on Google, a few years back was an easy business. But now with the growing competition among businesses, it becomes all the more difficult for a business to rank high on Google. This becomes more difficult for a business when along with fighting with the articles of other websites you don’t article fight with each other. This is why content consolidation is an important thing to follow. Because this makes you receive improvement which ultimately helps in a better performance of your website on the web.