Education logo

Good Website Design

Making It Easy to Find Your Business Through Google Search

By Halle BosePublished 7 months ago 5 min read
Good Website Design
Photo by Glenn Carstens-Peters on Unsplash

Good website design is critical for businesses throughout the world. Whether you're in Singapore, Malaysia or any part of Asia, an experienced website design company can help you to make an impact in your sector. This article will discuss the services that are offered by Singapore web design companies and how these help your business to grow.

Making It Easy to Find Your Business Through Google Search

Good website development is usually geared towards attracting traffic to your business through search. In other words, your site is built so that consumers can easily find it when they conduct searches by using popular search engines such as Bing or Google.

In order to do this, a member of your design team has to pay attention to Search Engine Optimization (SEO). They make use of on page Search Engine Optimization strategies in order to help your page rank well. Other strategies will also be used to help your website be more easily found in search.

SEO is a vital part of site development because many people use the Internet to find information on products and services that they're interested in. Even if a customer in Singapore wants to order a product from a business that's relatively near to where they live or work, they may still conduct research online before they buy. For this reason, it's important for your site to be found for any related search term that they use.

Connecting with your Social

Media Channels

A broad range of social media platforms are available nowadays. These are used by both small and large businesses to expand their reach. In many cases individuals may navigate from Facebook, LinkedIn, Twitter or Instagram to the main site. However, at other times, they may be able to find all they need on a particular platform and contact your business from there.

Web developers can ensure that all customers have a seamless experience throughout your digital properties. This means that if they navigate from Instagram to your website, the colors that are used on the sites, your images and all the other elements of the platforms should be consistent. They should always be aware that they're interacting with your brand and will experience the same level of trustworthiness and reliability on each platform.

Your main website can be used to raise awareness of the social media channels that you have. Some of your customers might actually prefer to interact with your brand via platforms such as Twitter or Facebook because they spend more time on these media. Buttons on your websites that invite them to follow or share can assist with your promotional efforts.

Cutting through the Clutter

Having a host of unnecessary elements on your landing page makes it difficult for consumers to know what they should do next. Even if a shopper arrives at your site after using a search term that's related to your content, they could easily become distracted by elements that are placed in their view.

Good design ensures that anyone who visits your site can stay on track. If a customer visits your site with the intent of making a purchase, the layout, graphics and text should encourage them to stay focused and complete their transaction as quickly as is profitable.

Enhanced Usability

Every website should be designed in a way that helps to improve your overall conversions. In order to do this, the site must be engaging. In other words, it must have a high level of usability.

If someone visits your site, it should be easy for them to find the information that they're looking for. For example, if you own a boutique, and a shopper wants evening dresses, they should be able to locate your selection effortlessly.

However, usability extends beyond the initial search or the first few steps in the purchase process. Once a selection of a product is made, customers should be able to complete a purchase without experiencing technical errors that prompt them to leave your online portal before the transaction is complete.

If they wish to navigate to another section and select jewelry or other items in diverse categories before paying for their purchase, they should be able to do so comfortably. Navigating from the page that they're already on should not cause your website visitors to lose track of their selections ot preferred products along the way.

Optimizing E-Commerce Websites

Websites are built for different purposes. Some sites are designed to increase awareness of a particular topic, so they invite visitors to read more and continue reading by signing up for newsletters.

The call to action on a site like this will be different from that on a site that's geared towards making sales. An e-commerce site will make use of Buy Now buttons and other icons that make it easy for each visitor to make a purchase whenever they wish.

A shopping card icon and information on payment options will be displayed in prominent positions on the site. These are just some of the ways in which sites can be designed to help you reach your goals.

Mobile Responsiveness

A web development team can help you to make your website more responsive. This means they can ensure that when your site is viewed on a smartphone or another mobile device, it retains all of the features that are available when it's being used on a desktop or laptop.

Making your website responsive is critical to supporting good conversions. Many individuals nowadays use their smartphone or another mobile device for all of their shopping needs.

If a potential customer's car breaks down, they'll take out their smartphone and do a search of businesses that are in their vicinity. If they can't accurately view information on the automobile products that you have, you'll lose sales.

Web developers can make adjustments to your existing site. They can also build a site from scratch for you, ensuring that it is responsive and you don't lose sales because customers who are searching on mobile cannot find the information that they need or view your webpages properly.

how to

About the Creator

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2023 Creatd, Inc. All Rights Reserved.