Fantasy WEBsite model for New ERA!

Websites for Narrowcast Communication on Demand:

The method that websites transmit information to their viewers in the future will be very different. Websites will develop into real communication platforms that make use of the Internet's broadband penetration and multimedia capabilities. The new website model will have the appearance, feel, and sound of your very own narrow-cast communication channel, complete with audio and video programming and in-person presenters who will lead audiences through the information minefield. However, unlike television, this humanized Web experience will let users choose their own programming. Users will be able to access the content they want, when they want, and in the format they like, be it text and graphics or audio and video. (to change your Youtube face click here)

Why Multimedia Communication Channels Will Replace Websites:

1. There are millions of websites on the Internet, which are owned by millions of small and medium-sized businesses and represent a massive investment in total. The vast majority of these websites perform poorly, largely because they have not tapped into the Web's multimodal communication potential and the widespread use of broadband transmission.

2. Business owners want to see better results, but they are hindered by a combination of factors, including their own lack of vision and unrealistic expectations, but more importantly by a conventional wisdom that is supported by certain industry interests and that makes it difficult for website owners to take advantage of the Web's multimodal communication capabilities and its democratizing economic nature.

3. Major search engines have suppressed Web-based marketing communication up until recently by neglecting to create the necessary tools for correctly indexing Web-based multimedia presentations. The search engines will develop the technological tools to better index multimedia material as a result of the success of Google Video, YouTube, and the introduction of Goggle Video Ads. (to change your Youtube face click here)

4. Only a temporary halt to progress can be achieved. The Web's gatekeepers have not kept up with advances in multimedia communication technologies or the Web's capacity to support them. The demand for a more humanized Web-communication experience that offers content that is useful, relevant, and memorable cannot be halted by the restrictions put forth by SEO strategists on the delivery of content.

5. As successful as some companies maybe with their PPC (pay per click) programs, the vast majority of small and medium size businesses are not. It is impossible for every business that is prepared to pay for placement or for SEO-expertise to be number one or even on the first page in any particular search category. There are just too many companies in similar businesses, with similar objectives to all rank on the first page of search results. As a consequence businesses will begin to focus on delivering more effective content to truly interested Web-visitors who take the time to find you on the Web or who respond to your direct marketing efforts. More emphasis will be placed on how long visitors stay on a site, and what visitors learn and retain from that site rather than spending money on attracting just more random traffic.

6. With articles and books being written about the Web's natural ability to access niche markets ('The Long Tail' by Chris Anderson), businesses will soon realize that delivering meaningful content to interested audiences takes precedence over attracting volumes of uninterested traffic. High volumes of traffic may be the goal of sites that make their money by delivering traffic to advertisers, but if you have your own product or service to sell, it's about the quality of traffic not the volume.

7. Based on how the brain processes information, humans are predisposed to listen, learn, and retain information. Information is simply not enjoyable to read on computer screens. Information is transferred most effectively when it is presented in a linear narrative (storytelling) using a human voice and moving images of actual people. The greatest way to provide the content is to effectively communicate the message.

8. The narrowcast nature of the Web makes the broadcast advertising model irrelevant. Even websites with tens of thousands of concurrent users still only communicate to one visitor at a time, and each of these visitors is free to access your material whenever and however they like. The Web audience for your offering wants content, and your Web marketing and communication techniques need to be adjusted to deliver your message as content and not merely as advertising.

9. The hyperlinked structure of the Web has pros and cons. When visitors become irritated by reams of text, outbound links, and intrusive adverts, they can abandon your site just as soon as they can be steered to it by high search engine rankings or reciprocal links. The delivery of content in audio and visual formats that are recognizable, simple to comprehend, and digestible is what people choose.

10. The modern kind of advertising is obsolete. The majority of viewers of television programs simply ignore or avoid commercials, while visitors to websites quickly discover where the ads are and steer clear of them. If you what to make your point, get your message across, and attract interest in what you do, you have to provide quality content that is entertaining, compiling, and above all memorable.

The Narrowcast Communication-On-Demand Website

The narrowcast communication-on-demand website model will deliver information formatted in audio and video programs. Text and static pictures will be provided for those who need to print hardcopy information for reference purposes.

This model offers businesses the ability to take advantage of the Web's full communication capabilities and the hardwired nature of people to respond to human-based presentations that enhance attraction, comprehension, and retention of information.

If you want to improve your bottom line using the Web, you have to start thinking differently. The same old marketing and sales models of the past are not going to work on the new multimedia Web. Web-audiences will demand more than a sales pitch or product specification sheet.

Creating a Multimedia Website from a Static Website:

Websites are typically organized into parts that include details on the business, the products and/or services, the clients, help resources, company news and PR activities, and contact information. In addition to audio FAQs, knowledge bases, and product or service descriptions, these conventional website pieces must be redesigned into more effective program-style presentations employing video interviews, expert opinion, and how-to sessions. It is possible to create engaging and interesting video documentaries that define brand personality and boost confidence using testimonials, success stories, and business histories. Since its inception, the Web has developed into a fully functional multimedia communication ecosystem. If you've followed all the rules and listened to all the conventional wisdom, and you're still not getting what you want out of your website, maybe it's time you tried a different approach.

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