Facebook vs Instagram,

Social media marketing is probably one of the most in-trend and cost-effective strategies for making a place for your business in the market. Brands that wish to leave a greater recall value and visibility opt for platforms like Facebook and Instagram for social media marketing.

Which is better? Facebook vs Instagram

Launched in the year 2004, Facebook is big. The platform has grown so much that the average users on a daily basis turns out to be 1.47 billion. Though the initial aim of the platform was to connect with people around the world, but it has now come down to promoting business and products.

On the other hand, Instagram was launched in the year 2010. It is still a younger platform than Facebook, yet it has massive reach. This platform turns out to be a home for visual storytellers. Celebrities, artists, brands, millennials, everyone got glued to this platform in no time.

With that being said, let’s see which platform will be better to launch your social media campaign and leave an effect.

Factors to consider -

1. The brand engagement

Out of all the Facebook pages that exist, it has been surveyed that only 32 percent are active with brands, and have been sharing content, and also have an active audience engagement.

On the other hand, it turns out that things are way better with Instagram. 68 percent of the business accounts on Instagram have active audience engagement. However, despite having a better audience engagement, Facebook still gets over 8 billion daily video views. So, for video marketing and videos, Facebook still rules out.

2. Audience and targeting

Facebook, undoubtedly has massive, huge audience worldwide. Instagram still has a smaller portion of users. And it still has a ‘younger’ age group. So if you are trying to reach out to the younger ones, comparatively, Instagram should be your choice.

But if you wish to target millennials as well as adults, Facebook would do justice to you.

3. Mobile-friendliness and mobile users

Facebook has a mobile app for smooth functioning on the device. And Instagram is a mobile-dedicated app. Both tend to run smoothly on mobile devices.

However, Instagram lacks smooth functioning on the desktop version. Instagram puts a lot of limitations if used on the desktop. No wonder it is an app made just for mobiles, yet at certain times, it does make you feel the need for an optimized desktop version.

Hence, if you wish to advertise on Facebook, it barely matters what device you are using. But if it’s Instagram, it has to be a mobile phone.

Going by the facts, it has been proven that 95 percent of Facebook users access the platform via mobile phones. Hence, make sure that your video is compatible with mobile phones. For Instagram, you have no choice but to optimize it as per mobile phone

Is Facebook better?

Facebook offers you to choose from 11 different types of ads to market your content via video and content. They are:

Video Ads

Image Ads

Slideshow Ads

Facebook Instant Experiences/Canvas Ads

Or Instagram Is better?

Whereas Instagram offers you 4 types of ads to market through:

Photo Ads

Video Ads

Carousel Ads

Stories Ads

Learn more

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