Example of content writing

Review of stats. Are you a data junkie? If yes, these are perfect blog posts for you. Do a

quick analysis of a part of your business or marketing. Summarize your ndings, learnings and

actions. People LOVE to see real data. It will prove you know your stu and enable you to be

humble, share good content and inspire your audience to do the same.

Laws and regulations. Are there specic laws and regulations in your industry or niche?

Document briey reminders of upcoming deadlines with links where they can learn more. Or

simply document best practices and tips to avoid breaking the law. Invite an attorney to guest

blog, do a video interview or podcast and provide even more information.

Start a tweet chat. I host the on Tuesday nights at 9pm et. We started the

community 1.5 yrs ago to get real on social media, social business and how to leverage social

media in a real way to nurture relationships and grow business. I never thought it would see

the momentum it has. We now get a minimum of 18-25 million impressions each weekly chat.

We've guests such as IBM, Walgreens, AT&T, UPS, Webtrends, Argyle Social, and more. Many of

them have contacted us and asked to be a guest on the chat. We are currently building out a

model to further monetize and partner with many of these brands for mutual benet. Some

have even became our clients because of such a platform to share information.

Theme days. If you are one who likes structure then theme days may be perfect for you. Try

Facebook Fridays, Wacky Wednesdays, or Twitter Tuesdays. For fun I started T-Shirt Tuesdays

on my Facebook page a few weeks ago. It all started as part of a simple question asking what

words were on people's t-shirt if they were wearing one with words. I was shocked how much

people enjoyed it. They want it to keep going. We had people submit photos and videos. You

never know what your community will like until you try dierent things that are out of the box.

Start a private Facebook group. Facebook groups are a great way to nurture relationships

and provide people a platform to communicate, ask questions and engage in a more intimate

setting. We have a private Facebook group for #GetRealChat as well as several other

communities I am part of and manage. They have been very benecial to building solid

relationships built on trust and also oer much input in regard to content. Because the

conversations are deeper there are ideas owing like mad on most days!

Get out of the house! If all else fails get your butt out of your desk chair and enjoy some life.

Working 24/7 will do nothing for your creative juices. A weekend turning o can be good for the

mind, body and spirit. Embrace why you started your business or career in the rest place. Your

goal should be to work smarter, not harder! Focus on leveraging content to grow your business in the right way.

Co-Creation

One of the fastest and most-eective ways to drastically increase the reach of your next blog

article is with co-creation, a content marketing tactic where you collaborate with experts and compile their ideas.

Customer Interviews

Showcasing your client’s stories in content is pretty much a double-whammy - you and your

audience benet from the social proof of their story, while your customer can revel in the exposure.

Graphs & Charts

The easiest way to explain a complex idea isn’t with a ton of words, it’s probably with a helpful

visual. We love the simplicity of the example below, which can be recreated in PowerPoint in about 30 seconds.