Digital Marketing vs. Traditional Marketing

What’s Digital Marketing?

Digital Marketing is a platform used by brands to do marketing on online platforms. We use several channels, such as websites and social media, to promote our content and communicate with our audiences. As more and more people join the digital world, we will observe more targeting there. After all, you market your content where the audience is more active.

Digital Marketing: Benefits

Interaction: One of the biggest benefits of digital marketing is that it gives a platform for brands and influencers to interact with their audience. You can observe how people are reacting to your content and if they're appreciating what you're offering to them. As people comment, like and dislike your YouTube channel or your posts on Facebook, Instagram and Twitter and share your content, you can physically see the results of your efforts.

Analysis: Analyzing is easy with several analytical tools available in the market. The apps and websites will provide you with reports that can help you design future marketing campaigns and their budgets. You can draw insights from the report, learn what's working for a specific audience, which medium is more suitable, where different age people are active, and at what time your ads are getting more engagement for your audience.

Cost Effective: Being cost-effective gives digital marketing an edge over traditional marketing. It offers a platform for small businesses and content creators to market their content and get their presence noticed. You can run an email or social media campaign at a low cost and save a lot of money and effort. You can connect with your audience by running a few consistent digital campaigns and gaining their trust. You can even analyze if you're targeting the wrong audience. The ROI is also high and fast.

Scope: Digital platforms have a global reach. You can connect with an audience scattered around the globe. The range of customers is now vast, and it is now easy to promote far and wide with the popularity of the internet and digital platforms. The scope of digital marketing is not limited to one place. If your content is good, people from all over the world will appreciate and follow your content. We can connect with a global audience through social media and interact with them.

Change Friendly: Do you want to make changes to your ad campaigns? You can do so easily on digital platforms. With mistakes rectified faster, you get more rooms to make amendments to your marketing campaigns.

What’s Traditional Marketing?

Traditional marketing uses offline channels like TV, billboards, and print magazine. It's not an old-fashioned way of marketing, but it gets utilized more by brands with more financial resources. Before the development of the internet, it was the only marketing way to create awareness for our content.

TV commercials jingle like Nirma, Amul everybody can hear and understand which brands' ads are running right now. That's the power of traditional marketing.

Traditional Marketing: Benefits

Impact: TV commercials get designed in a way that remembering them is easy. They attract a wide range of audiences from every age group. The captions, jingles, and characters are engaging and generate curiosity among audiences. Do you remember Vodafone ads? Those ‘’ZooZoos’’ were one of the most captivating creations ever developed by brands.

More Permanent: The tie-up of advertising brands with magazines and newspapers ensures ads get visibility as long as those magazines and newspapers are in circulation. This strategy helps create a more permanent impression on the audience. If your audience is avid followers of those magazines and newspapers, your ads will be visible to them. The ad is visible till the magazines and newspapers are not recycled.

Large Local Audience: Traditional marketing helps develop a long-lasting relationship with your local audience. You can put a billboard of your ad, or you can put a commercial on local TV channels that will get the attention of people of that particular area. If your target audience is local, it is okay to advertise your brand through traditional platforms. You can circulate pamphlets in your area to create awareness about your shop or education institute, and that will help you get customers on your doorstep or make an enquiry through phone and emails. Traditional media get the attention of the above 50 audience group as they rely on them more for information. Not everyone is good at using a smartphone, and this gives traditional media an edge.

Which is better? Traditional Media or Digital Media?

The answer is both. It depends upon your financial resources, your target audience, and the content you want to deliver. Traditional medium is not old-fashioned; the ads present can an immersive experience to the audience and become memorable. Both traditional and digital media can work together and increase the company's engagement with its target audience. When they are present in balance and work in sync with each other, they elevate the brands' image.