Book Review: Start with Why by Simon Sinek

Book Review: “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek: Belief first, unity of knowledge and action.

This book articulates a “Start with Why” and “Why to What” mindset — any external behavior pattern is determined by internal values.

Everyone knows what they “do” (WHAT);

some people know how they do it (HOW);

very few people understand their “why” (WHY) to do it.

And only those who start from the “why” (WHY) are most likely to change everything.

Maybe you are a college graduate who has just entered society and is longing for and confused about the future; maybe you are a professional who has been working for many years and wants to change track but has encountered many difficulties; The backbone of the workplace who has small achievements on the road and wants to go to the next level, but it is difficult to breakthrough…

You want to change, to get better, but you can’t find the way, sometimes it’s like a fist on cotton. In fact, many times it is not that you do not work hard or that your method is wrong, but that your thinking needs to be upgraded.

Simon Sneek, in his book “Start with Why”, proposed a rule of the golden circle, which consists of three concentric circles, from the inside to the outside: why-how-what. This mode is also known as the Jobs thinking mode because of the use of Steve Jobs.

The book “Start with Why” gives an interesting example: Apple and Dell both started out by producing computers, but over time, the two companies have developed differently. Everyone knows the iPod produced by Apple, but how many people Know that Dell and HP have also introduced MP3? Why can Apple achieve revolutionary breakthroughs in many fields, while other giant companies such as Microsoft and IBM are limited to their own areas of expertise?

Answers It’s because Apple was started by WHY. At the beginning of its establishment, Apple answered the meaning of its company’s establishment and birth (and Jobs’ life ideal) — changing the world.

This is the value of Apple, many excellent competitors, may have enough financial resources to produce excellent equipment and products, can have a more sufficient budget for marketing, and even do better than Apple in details and services. But it is difficult to have a company that can start from the “why” It is more popular than Apple.

I recall my experience of traveling to more than ten countries with a backpack during my summer vacation in college. I received a lot of interviews and told a lot of experiences. I hope my peers can experience it through long-distance travel. A different world. But there are still so few people around who can really go out and take a look.

I have concluded that what they lack is the accumulation of successful experience. Because of the lack of accumulation, they lose confidence when encountering difficulties and setbacks. I do not believe that I can overcome all difficulties and travel alone.

But now that I think about it, there may be another crucial factor. They lack a belief, a reason why they have to go. It is precisely because I answered my “why” that I was able to walk between the heavens and the earth at the most passionate age. It is precisely because I know WHY I am not afraid of risks and firmly walk on the road of my expectations.

I hope that friends can also “start from why” and refuse to walk in the crowd with blurred faces!

Book: Start with Why by Simon Sinek

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About the Author: Start with Why by Simon Sinek

Leader in Philosophy of Leadership

Internationally renowned advertising professionals

Founder of Sinek Partners Marketing Consulting Company

Simon Sinek discovered this very simple, yet very powerful, golden circle rule. This law reveals why some businesses and individuals are so successful and so inspiring.

From the Pentagon to the United Nations to Hollywood, Snek has been invited to speak to people across the United States and around the world, explaining the power of the Golden Circle.

He has consulted for many leaders and organizations, including small businesses and entrepreneurs, as well as large corporations like Microsoft, nonprofits, governments, and politicians; his views are frequently quoted in major newspapers and magazines.

At the same time, Sneck also teaches in Columbia University’s Strategic Communications Program. When not living in hotels, he lives in New York.

For more details on how to find your “why”, how to put your ideas into practice, visit startwithway.com

You can also read Simon’s blog post at simonsinek.com.

Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action

Great talks are moving: I was moved today when I watched Simon Sinek’s TED talk. The last talk that moved me so much was Julia Engelmann’s “Improvisational Poetry” at Poetry Slam. Today, I think about the theme of the talk by Simon Sinek — ask more why.

Simon Sinek’s “Start with Why” Ted Talk

1. Positive logic: WHY→HOW→WHAT

Simon believes that the real logic of things (that is, positive logic) should be from WHY to HOW to WHAT. Everyone in the world knows WHAT, that is, what they are doing; some people know HOW, that is, how to do it well; only a few people know WHY, that is, why they are doing it.

Most people do things according to the opposite logic. Take computer sales, for example, they generally sell their products like this: Look at our new computer (WHAT), we have fast processors, cheap computers, and simple operation. (HOW). With such a worded salesperson, how likely are you to be impressed and buy this computer? — At least I have to think about it.

2. Why is Apple so innovative?

Persuasive people or things follow positive logic. Take the familiar Apple company as an example: Apple’s goal is to always maintain technological innovation (WHY), and they want customers to have products with great experience, easy operation, and beautiful design (HOW), just now they have made a computer called iMac (WHAT). If Apple’s salespeople follow this logic, customers are far more likely to be impressed, deeply agreed with Apple’s philosophy, and pay for the product than in the previous article.

3. Why am I moved by Simon Sinek’s speech?

When we are moved, the persuasion content at the level of why (WHY) and how to do it (HOW) mainly involves the human limbic brain (Limbic brain), which actually manipulates human beings to make a series of decisions; and (WHAT) level The content of human’s neocortex is responsible for the human neocortex. Although the neocortex can read data, graphics, and language, it cannot make perceptual judgments.

In Simon Sinek’s speech, he not only told us what positive logic is (WHAT) but also explained how a few people and companies have used positive logic to succeed (HOW) and told us why positive logic works so well in biology Academic Explanation (WHY). At the same time, during the speech, Simon’s urgent tone, vivid expression, and tense speed of speech all made people feel his desire and necessity to convey his ideas: even if his ideas have not been spoken, or the arguments have not been completed, Or even before we checked his logic, we were already moved by his expressions and language, and even the cases that were close to life.

4. A great speech must arouse “curiosity”

A great speech requires not only rigorous logic, but also urgency to the audience: we must know the answer to the WHY, and we must participate in the process of inquiry, but this is not the same as brainwashing. Brainwashing awakens more of human biological instincts, and the “urgency” brought by great speeches awakens more of human intellect — the natural curiosity that makes us ask “WHY”.

Book Summary: Start with Why by Simon Sinek

The whole book repeatedly discusses its “Golden Circle” theory through a large number of examples. The author’s writing is good, although it feels wordy to read. But it still inspires sales and business.

Golden Circle “Golden Circle”, is the picture that this book repeatedly demonstrates. Golden Circle: From the inside to the outside, it is Why Why-How-How-What-What. Among them, Why is the core, to understand the value of existence and the goal of struggle. The order of doing things and communicating should be from the inside out. What is displayed externally, while why and how are internal. why are the belief and spirit; how is the method and action, the way and method to bring why to life; what is the result, what is the specific product and language communication.

1. There are only two types of human behavior: manipulation and incentives.

2. Commercially speaking, the manipulation includes price, promotion, fear, aspirational messages, partner pressure, and novelty. However, through manipulation, it can bring orders and repeat customers, but it is difficult to bring loyal customers.

3. Golden Circle can be combined with “first principles” and Taoism as a tool for thinking and problem-solving.

4. The LIMBIC BRAIN “limbic system” in the human brain is an ancient deep structure in the nervous system, which controls emotions and feelings including loyalty and trust and is also responsible for making choices. But this part does not control language and thinking analysis. The analysis of language and thinking is carried out by the neocortex NEOCORTEX. This explains why it is difficult for us to articulate our feelings for a person. Because emotion is the feeling that the “limbic system” is responsible for, and the neocortex is responsible for speaking. Intuitive choices are always quick, and rational choices are always hard to make.

5. The author extends why to artistic intuition, dreams, worldview, values, the meaning of life, direction, and attitude. Thinking that artistic intuition can be explained scientifically (for this, contrast ‘thinking, fast and slow’). Use why to form a sense of community and belonging. Belonging brings trust. The sense of trust these are responsible for the “limbic brain” of the human brain. Therefore, a word from a trusted person is better than theoretical data and research reports.

6. Clarity of why, the discipline of how consistency of what. The three levels should be unified, and the author’s image is expressed as a celery test. Clear beliefs, unity of knowledge and action, consistent with words and deeds.

7. You don’t lie to your own doctor, and you can’t lie to your own employees. Find employees who are consistent in their beliefs, and self-consciousness, and motivate them, and the skills will grow from scratch. Instead of looking for employees with skills and inconsistent beliefs.

8. The role of leaders is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen. Idea attention is at the How to level. The key to leadership is to master and represent the why level. As long as why the level is grasped, it will lead the masses to produce various ideas to solve problems and achieve goals. The corporate culture is the -why level, the professional manager is the How-solution level, and the employees are the what-execution level.

9. Diffusivity. People’s acceptance of new products can be divided into four categories: early adopters, early majority, late majority, and laggards. The proportion of the population can be distributed from left to right in a sinusoidal curve. But these four groups have a diffusion relationship, an influence, and an influenced relationship. Most companies look directly at most customers, ignoring the influence of early adopters.

10. Leader charisma. Exuberant energy can be driven for a short period of time, and charm comes from motivation (stimulation and infection). Charisma is not the same as energy. Charisma comes from the clear values of clarity why, from firm belief, a firm belief in ideals that surpass selfishness and self. This belief is clear and consistent.

11. Pay attention to language transmission. Values are clear, and methods of action are in line with values. It is also necessary to express it loudly and clearly, so as to unite employees internally, influence the market externally, and gather loyal customer groups. Because of why, how, and what is controlled by different regions in the human brain. Therefore, it is difficult to express the different value propositions of an organization, so it is necessary to use: flags, slogans, logos, and stories. Resonate echoes in the vast market through the loudspeaker megaphone.

12. Celery test: The author expresses that communication is not about what you say, but what others hear. Use a story to illustrate this point. For example, if you are preparing dinner, if you ask others for their opinions, you may receive all kinds of suggestions. You go to the supermarket to buy ingredients, and you also buy all kinds of ingredients. But if you advocate healthy living, you will buy celery. In this way, when others see the celery you bought, they also know that you are a person who cares about health.

13. Being successful vs Feeling Successful. Some companies feel successful, but not necessarily in a successful state. Just reached the achievement (achievement), but may also be in decline. Being successful is an inner state.

14. Why is the starting point of everything, why are the spirit and soul, if an enterprise loses why, only what is left, like skin without a soul.

15. The last question to ask yourself: What is your Why? How to articulate, how to show discipline in how, how to see consistency in what?

Book Review: Start with Why by Simon Sinek

What is Start with Why a book about?

Start with Why, subtitled How Great Leaders Inspire Everyone to Take Action, is a book about how great leaders think, act, and communicate. These great leaders include such extraordinary companies and leaders as Apple, Harley-Davidson, Southwest Airlines, Martin Luther King, John F. Kennedy, and more.

The author Simon Sinek, a graduate of anthropology, engaged in corporate strategy consulting, inspired by his own entrepreneurial experience, creatively proposed the “Golden Circle Rule” of how to think, act and communicate, arousing people’s awareness of this Rethinking and enthusiasm for the problem, and as a result, he has become a leadership consultant for Microsoft, the US Department of Defense, American Express, and the United Nations. His “Golden Circle Rule” speech ranked third on TED.

Why should I read this book?

Last year, when my entrepreneurial team was in the stage of business transformation from 0 to 1, my partners studied this book together in order to better discuss the future direction. Based on the “Golden Circle Rule”, we found the “why” we initially agreed with. , it was a very difficult and unforgettable time. The hard part is realizing how difficult it is to reach a real consensus; the unforgettable part is the rare experience of letting go of your professional mask and being honest with yourself and others.

At the beginning of this year, with the confusion and thinking about the experience of community entrepreneurship in the past year or more, I launched the “21-day community theme reading camp” in Leimond’s [Learning Community for Community Operators], a total of After reading the two books “Start with Why” and “Rebuilding the Organization”, the purpose is to learn to build the bottom-level thinking of the community, conduct community experiments based on the real connection between people, and get to know the partners who love the community. More than 10 post-70s, post-80s, and post-90s partners shared their different interpretations and tasted a completely different taste from before.

Who is this book suitable for?

If you want to inspire others, inspire them, inspire them, and inspire passion in their hearts, whether it’s through improved leadership, enhanced corporate culture or better products, better marketing, and service, this book is all about it. suits you. Likewise, if you want to rediscover yourself and try to arouse enthusiasm in your heart, this book will give you a lot of inspiration.

1. What questions will this article answer?
2. What is the Golden Circle Rule?
3. How does the Golden Circle Rule work?
4. How to use the golden circle rule?

What challenges does the Golden Circle rule face?

1. What is the Golden Circle Rule?

01 Mindset on how to think, act and communicate.

The Golden Circle is a way of thinking about how to think, act, and communicate that great leaders use to think about the problem as three concentric circles.

The outermost circle is “ what to do “, for example, what products the company sells, what services it provides, and what do you do in the company.

The middle circle is the “ how “, as some companies claim they have a “differentiated value proposition”, “proprietary process”, “unique sales model”, etc. Usually, it says why something is different from others. the same, or why is it better.

The innermost circle is “ why “, which refers to what is the reason for our actions, what is the purpose of our essence, what is our belief, why does our company exist, why do I get up every morning, why do others care about my ideas, etc.

Most teams and individuals approach things and communicate from the outside in, that is, from the “what” to the “why.” And the companies and leaders who inspire, inspire, and inspire enthusiasm in people start with the “why.”

Continue…

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