Education logo

Avoid the Temptation of Mass Email Purchases: Why Building a Targeted Subscriber List is More Effective.

Why Opting for Quality Over Quantity Can Improve the Success of Your Email Marketing Campaigns

By Kurt TaschePublished about a year ago 3 min read
Like
Avoid the Temptation of Mass Email Purchases: Why Building a Targeted Subscriber List is More Effective.
Photo by Windows on Unsplash

When it comes to email marketing, having a large subscriber base is a dream for many internet marketers. The idea of having a million email addresses to target is tantalizing, especially when offered at a low cost of only $29.99. But is it really worth it?

The truth is that many of these bulk email companies gather email addresses through the use of robots and other automated methods found on the internet. This means that the recipients did not explicitly ask to be added to your mailing list and are unlikely to have any prior knowledge of your brand or products. As a result, they are more likely to mark your emails as spam, which can harm your reputation as a marketer and ultimately damage the success of your email marketing campaigns.

In addition to this, not all of the email addresses in a bulk list are guaranteed to be active or in use. Some may belong to the same person, or be obsolete and no longer in use. This means that a large portion of the email addresses that you purchase may never even see your emails, making the entire exercise a waste of time and resources.

By Austin Distel on Unsplash

Let OTHER PEOPLE Build your Email List & YOU Build a great Passive Income!

Furthermore, sending unsolicited emails not only undermines the trust of the recipient, but it can also lead to penalties and legal consequences if you are accused of spamming. The last thing you want is to have your emails blocked or sent directly to the junk folder, effectively rendering your efforts useless.

In short, relying on bulk email addresses as the foundation of your email marketing strategy is not only ineffective, but it can also harm your reputation and result in penalties. Instead, it is recommended to focus on building a targeted, engaged mailing list of individuals who have expressed an interest in your brand and have given you permission to communicate with them.

Not only are you risking being accused of spamming, but purchasing bulk email addresses can also be a waste of money. A large portion of these addresses may not even be active, as some may belong to the same person, or be obsolete and no longer in use.

By Andrew Neel on Unsplash

Let OTHER PEOPLE Build your Email List & YOU Build a great Passive Income!

When considering the use of bulk email addresses, it is important to consider the consequences. Sending unsolicited emails not only undermines the trust of the recipient, but it also damages your reputation as a marketer. The last thing you want is to be labeled as a spammer and have your emails automatically sent to the junk folder.

Instead of buying bulk email addresses, it is recommended to focus on building a targeted, engaged mailing list of individuals who have expressed an interest in your brand and have given you permission to communicate with them. This can be done through opt-in forms on your website, offering valuable content in exchange for an email address, or through in-person events and networking opportunities.

By Windows on Unsplash

Let OTHER PEOPLE Build your Email List & YOU Build a great Passive Income!

Having a smaller, but engaged and interested subscriber base is much more valuable than a large list of random email addresses that may never see your emails. By focusing on building a targeted and permission-based list, you can ensure that your email marketing efforts are well received and more likely to result in conversions.

In conclusion, the idea of purchasing bulk email addresses may seem tempting, but it is a risky and ultimately ineffective approach to email marketing. Instead, focus on building a targeted and engaged mailing list through legitimate means and see the long-term benefits for your business.

Let OTHER PEOPLE Build your Email List & YOU Build a great Passive Income!

how to
Like

About the Creator

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.