at them and says

at them and says, “Morning, boys, how’s the water?”

And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What the hell is water?”

You can hear the audience laugh in the video, and then Wallace explains the

immediate point of the fish story is that “the most obvious, important realities are often the ones that are the hardest to see and talk about.”

For me, the hardest thing to see and talk about was the very nature of change

itself. I had always wondered why it was so damn hard to make myself do the

things that I knew I should do in order to expand my career, enrich my

relationships, become healthier, and improve my life. Discovering the

#5SecondRule gave me the million-dollar answer—change comes down to the courage you need every day to make five second decisions.

You Are One Decision Away from a Completely Different Life

Inside this book, I’m going to share everything that I’ve learned about change and the power of everyday courage. You’re going to love what you are about to learn. The coolest part will be when you start to use the Rule and see the results for yourself. You will not only wake up and realize just how much you’ve held yourself back. You will also awaken the power that’s been inside of you all along.

As you read the stories inside these pages, you might even realize that you’ve used the #5SecondRule before. If you look back on your life and reflect on some of the most important moments, I guarantee that you’ve made a life-changing decision purely on instinct. In five seconds flat, you made, what I call, a “heart-first decision.” You ignored your fears and let your courage and your confidence speak for you. Five seconds of courage makes all the difference.

Also, she uses it as a sales tool for her brand-new direct selling enterprise. The Rule provides her the confidence to just start selling and encourages her to stop worrying about how daunting it is to do so.

The Rule is being used by executives at some of the most reputable brands in the world to assist their managers with transformation, sales growth, team engagement, and innovation. Consider Crystal at USAA, whose whole sales staff is utilizing the 5 Second Rule. The outcome has been fantastic; they have risen to "#1 in our location."

The #5SecondRule is so simple to understand and vital for confidence that leaders all over the world, like Muz, are educating their staff on it.

The tales of individuals who are finding the strength to stop contemplating and begin acting upon their ideas will also motivate you. Mark utilized the Rule to finally get the concept "out of my head" and "into action" after years of contemplating launching a nonprofit ice hockey league for inner city youngsters. He has now formed partnerships to develop camps, clinics, and leagues with former Olympians and NHL players.

Also, it could possibly save your life. Recently, a coworker of mine reached out to me and shared a #5SecondRule story with me that was quite moving. He experienced a severe depression following his divorce from his wife. As things became really terrible, he "contemplated suicide."

He applied the Rule to "put it down and call for help" when he was at his weakest. He was about to lose his life until he summoned the guts to ask for assistance after counting to five, four, three, and two.

In using the Rule for more than seven years, and hearing from people all over

the world, I’ve come to realize that every single day we face moments that are