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All about NetSuite - Hubspot integration

Make your data flow easily from Hubspot to netsuite

By Shreya GopalPublished 3 years ago 5 min read
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Netsuite allows you to automate many of your sales and marketing operations, and HubSpot offers additional inbound marketing tools. The integration between the two is very empowering for its customers as it can carry out our marketing with HubSpot knowing that we will work in step with the NetSuite sales team.

Netsuite CRM customers can enhance their marketing campaigns and measure the results. Netsuite users can also view HubSpots Lead Intelligence for Leads to help sales teams qualify and connect with their leads.

You can integrate HubSpot and Netsuite with customizable sales integration tools to provide real-time visibility into the web activities of potential customers and their responses to marketing campaigns. Customer data points such as customer and prospect action and purchase patterns can be collected, integrated and cleaned up with customizable tools and presented in a form that your marketing teams can use to assess the impact of HubSpot Netsuite integration. A closed win status in NetSuite CRM can be reported to HubSpot to help the team understand which campaigns produce results.

Connecting your marketing automation system to your CRM is key to your sales and marketing activities to attract new customers and increase the net retention of your current customer base through HubSpot / Netsuite integration. Successful Netsuite / HubSpot integration keeps sales and marketing happy by enabling them to use a system they are already familiar with and to do the things they're good at.

NetSuite is a business management platform that captures transaction data from a business's sales, marketing, accounting, purchasing, customer service and e-commerce operations but is powered by a single central database that can be used by your sales team. The real benefits of combining the two powerful technologies in a HubSpot-NuGetite integration are the enhanced operational efficiency and accuracy achieved by working with a single source of trusted data across multiple organizations.

Last spring I wrote a blog post on HubSpot Netsuite Integration, which blends your inbound marketing, accounting, ERP and CRM into a single system. In this article, we will help you understand the basics and benefits of HubSpot.

The range of end-to-end data management solutions includes HubSpot integrations. If you are using netsuite customer contacts in the mix, we can deliver HubSpot lead intelligence data in native netsuite fields. We have hidden fields in key forms such as contacts, sales, and demo forms, and these fields trigger lead synchronization between HubSpot and netsuite.

By integrating the HubSpot Netsuite Integration Tool, you can control the standardization of the data flow so your marketing team can prioritize what action to be taken to trigger the netsuite sending of new leads. First, assign a HubSpot sync role to the user connected to the Hubspot integration. To set up the subscription connection, you need to select both netsuite and Hubspot and map the specific fields you want to synchronize between the two programs.

This configurable tool collects, integrates and cleans customer data points such as customer and prospectus activity and purchasing habits and presents them so that your marketing teams can measure their impact.

For example, if you need a highly scalable business solution, HubSpot CRM and NuGetite are not available for integration into existing HubSpots libraries. However, scenarios such as Lead Push require HubSpot Netsuite integration, where the system is updated so that interested parties can interact with more of your website and content, or attend webinars.

Not only do you need to connect the systems together, but you also need to ensure that the data they exchange is of high quality so that your marketing and sales teams can depend on it through HubSpot / Netsuite integration. Not only do they need to integrate the two systems, they also need to ensure that the information they share is of a high quality so that marketing / sales teams can rely on it. You also want an integration tool that will allow you to withhold incomplete data from HubSpot so it is not transmitted to Netsuite.

With this in mind, basic HubSpot netsuite integration enables marketing to use HubSpot for tracking, analysis and communication, and then sell to ready-to-sell leads (SQLs). User data is pulled from the e-commerce system, and Netsuite links user contacts with customer data. End users user accounts are linked to their customer and company records, and they can access order history, make payments for the entity for which they work, use their financial roles, purchase accounts and have the ability to book items and purchase them on the e-commerce site, all of which are synchronized with the service.

Retrieve allows you to track HubSpot contact numbers and other fields to achieve leads and assess how your customer interactions translate into sales. Integration of e-mails, phone calls and notes from HubSpot corresponding customers.

Here are the top benefits of NetSuite-Hubspot integration:

1. Create predictive forecasts.

2. Increase revenue with automated marketing emails.

3. Build custom reports to see KPIs such as customer life time value and pipeline estimation instantly.

4. Track the knowledge of your customers and partners by monitoring their activity on your HubSpot website platform with NetSuite’s CRM integration, which will help you find out how effective your sales team is and what about your product or service should be improved or should be offered to the customers who may need it more than others at this stage of their needs and buying process

5. Be able to predict churn.

6. Close deals using a contact’s past history with your company and keep tabs on leads.

7. Create a seamless customer experience between NetSuite and HubSpot by capturing customer data at the moment of first contact and streamline your sales process, which will boost the overall productivity of your sales team.

8. See NetSuite analytics from HubSpot’s web interface from HubSpot’s web interface to understand your customers better and have more accountability within your sales team as everyone will be able to see what is going on at any given time with any given project .

9. Make sense of all the data HubSpot collects.

10. Increase sales by getting access to your customers’ information across multiple channels - phone, email, social media, etc., with NetSuite + HubSpot integration .

11. Track lead activity between your website and sales force using NetSuite + HubSpot integration , which will help you make better sales predictions based on historical data and even see how useful each salesperson is to your business .

12. Achieve better lead management across channels by sending contacts directly from your website or other channels to specific campaigns in HubSpot’s marketing automation tool platform or just create campaigns that send leads into campaigns in NetSuite .

To summarise NetSuite-hubspot integration helps you:

1. Automate email marketing

2. Manage contacts and leads

3. Track sales and marketing performance

4. Find new customers and close deals faster

5. Provision NetSuite users in HubSpot

6. Redirect website traffic to specific landing pages or content.

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About the Creator

Shreya Gopal

NetSuite Developer with more than 3 years of experience in Industry. Proficient in using SuiteFlow, SuiteTalk (Web Services), Token-Based Authentication, Netsuite Implementation and NetSuite Integration

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