6 Major applications of media monitoring for business
News is at the center of media monitoring as news is still a medium that influences the masses and if you can use it for your benefit it can prove to be a game-changer for your business.
Understanding what is going on around the world that can and may affect your business positively or negatively, that is news or media monitoring in most simple terms, and news plays the most important role as it is at the core of media monitoring.
Most of the media monitoring resources like software use News APIs to fetch news data related to their client’s domain and analyze that data further on to provide the data to their clients in a meaningful presentation.
News API like Newsdata.io API feeds news to the media monitoring software and firms to provide value to their clients, with Newsdata.io news API they get total news coverage around the world and get news data from across the world to monitor every important event related to their client’s businesses.
Media monitoring helps you to stay up-to-date with the latest trends and events with fewer resources. Here are the 6 major applications of media monitoring and these are the reasons why you should also go for media monitoring.
1. Build a strong brand name
Media monitoring helps you see what people think about your brand. Are they aware that your brand exists? Do they understand what your brand is? Media monitoring allows you to detect any misunderstandings so that you can take action to correct them.
This will also help you to detect possible traps in your communications. Make sure your brand tone is consistent when posting to blog posts or social media posts. This way you have the best chance of getting in touch with your target customers.
2. Maintain your reputation and respond to crises
With a media watch service, you can keep a close eye on what’s being written about your business and what the tone of the discussion is. Speed is especially critical in social media where discussions, both positive and negative, spring up quickly.
The tracking tool alerts you as soon as your brand is mentioned in the news media or on social networks. Look forward to positive feedback, answer questions and concerns, and respond to customer abandonment.
Prompt response to any feedback shows customers that you care about their experience and reverses possible negative perceptions. You can even set app notifications for certain words that would indicate a crisis.
3. Elevate your brand with key influencers
Key Opinion Leaders (KOL) are opinion leaders whose opinions are valued in a specific industry. Cooperating with the right influencer can skyrocket brand awareness, strengthen customer relationships, and increase sales.
Media monitoring helps you follow the experts, bloggers, “gurus” and supporters of your business and find the best fit for your brand.
4. Understand your industry and competitors.
Media monitoring is an easy way to find out about the latest developments in your industry: identify future trends and predict possible spikes in demand for your products and services.
When you see what’s coming, you can plan your strategy ahead and take immediate action at the right time.
Media monitoring also allows you to know who your competitors are, to follow what they are doing, and to analyze their actions, so you can avoid repeating the mistakes of your competitors, but also develop areas in which your competitors do better.
5. Evaluate the efficacy of your communications
Media monitoring is an excellent strategic tool for measuring and improving the effectiveness of your communications. You can closely follow the media attention your actions receive. Are you reaching your target audience? Get the reaction you wanted? Media monitoring data functions as a reliable source for decision-making.
The best thing about a monitoring tool is its convenience. It does all the manual (boring) tasks for you. It collects and analyzes the data for you, stacks all the results, and sends the report straight to your email at set times.
Media monitoring saves you valuable time and allows you to focus on developing your strategy and planning future actions. Reports and analyzes also help to convince the management of the company. With data, you can prove that your PR has been profitable and that you have achieved real results.
6. Find new content ideas
As all marketing and communications professionals know, it’s important to constantly create new content. However, we tend to end up in the same place over and over again: “I have no idea what to write”.
Media monitoring helps you stay inspired. Set up an industry monitor to see what topics are trending across the board. If you already have a topic in mind, try to follow the related keywords. This way, you will find new ideas and creative angles for your content.
You can also use your opponents’ ideas as inspiration or as a warning for what isn’t working. Data is your best friend when brainstorming content ideas. Find out how to master the art of data-driven public relations.
About the author
After earning my content marketing certification from Hubsopt, I entered the content creation world to explore my passion for content creation and content marketing. In addition to my primary job functions.