The View - Issue #1

About Our Brand

Within this blog moving forward I will touch on a plethora of outdoor subjects, but I would like to take the time in this first post to tell my readers a little about us. This is kind of like our intro to give our readers a grasp of what we’re looking to accomplish. River Valley Outdoor Co. is a grassroots company with the intention of bringing quality outdoor products directly to your door. We want to simplify the process for consumers by removing the hassle that comes with shopping in large retail stores. Our aim is to become a brand that you can trust for all of your outdoor needs whether you’re an avid hiker, fisherman, hunter, or just a casual day tripper.

River Valley Outdoor Company’s “base of operation” is located in historic Madison, Indiana near scenic Clifty Falls State Park. Our decision to build our brand here rather than a city was one based on consumer needs. Not only does this location capture the “river valley” lifestyle, but it also provides a more convenient service to consumers that would otherwise drive an hour or more to large retailers. Not only that, but we have found a town where small businesses can flourish and work together to drive the micro-economy in this area of Southern Indiana. Sounds perfect, doesn’t it?

However, we aren’t only serving Southern Indiana. We are looking to provide our service to a much larger target market. We are already offering a wide variety of products that you will enjoy on our website, and we are looking to procure many more. We are already attempting to cater to global outdoor activities as opposed to just the mainstream ones in our region. Even though we are currently a small, grassroots start-up, we have partnered with some well-known, US-based retailers in order to bring consumers high-quality products.

As lovers of all of the things that come with the outdoor lifestyle, my business partner and I decided that this was the perfect business venture to match our interests. Along with the online store, we will be doing other fun things such as event appearances around the area to become better acquainted with our followers, social media promotions and videos, contests, giveaways, and many other activities. We are looking into hosting fishing tournaments, guided hikes, outdoor competitions, and one super-secret surprise event called “Rescue Mission.” We want our company to become an experience for the community as well as a way to, eventually, meet recreational outdoor needs worldwide.

Why Write a Blog?

As we move forward, this blog will have a two-fold purpose. The primary purpose of “The View” is to provide useful information to readers about general outdoor topics. Some of these topics will include outdoor safety, trail and campsite reviews, “life hacks” for outdoor activities, and some survival tips – just in case. Additionally, you may see product reviews, updates about community events we will be attending, and real-life outdoor stories that we may want to tell posted here from time-to-time. It’s our way of keeping you up-to-date and entertained.

Furthermore, a blog is a fun way for our readers to hear the voice of River Valley Outdoor Co. We do not want to be another voiceless company. You know the type ‒ the ones you only hear about in advertisements when they’re pushing products. Of course, we are going to advertise our products, but rest assured that there is much more to our company than a “money grab.” Our vision is to foster and enrich a community of people that shares a single common interest - love for the great outdoors.

About the Founders

Our names are Nick and Brandon. We have fostered a long-lasting friendship that we developed over mutual interests, such as our love for the great outdoors. We are pretty much your typical guys that have acquired different skill sets that allow us to have a successful partnership. Below you will find a small snippet of info about us as individuals.

Nick is the writer. He enjoys writing as a hobby, but never attempted to make a career out of it. He took the reins, so to speak, on the blog, the linguistic aspects of the company, and the finer details of the marketing. When he isn’t working on “The View,” he has a full-time job as an Industrial Mechanic. His favorite outdoor activity is fishing, but he also enjoys general exploration. A wildlife enthusiast with a nose for adventure, Nick is always looking for new and exciting places to explore. Camping in the Redwood National Forest and exploring the Grand Canyon have been lifelong dreams of his.

Brandon is the more experienced one when it comes to the business sector. He has found success in several business ventures and the stock market. When he isn’t working as a CNC Machinist, he manages the business aspects of River Valley Outdoor Company. If he could choose one place to go camping, he would choose Montana due to the variety of landscapes. Alaska is on his bucket list as far as exploration goes. Brandon enjoys outdoor sports and is an avid fisherman.

In closing

River Valley Outdoor Company is a brand dedicated to meeting our customer’s needs. From casual day trippers to hardcore survivalists, we will have something for everyone to enjoy. We are looking forward to building our community and engaging with our dedicated followers. Now that we have the introduction out of the way, be prepared to see fun and informative blog posts. Thank you for taking the time to get to know us a little bit. We look forward to hearing from you on our social media accounts which you can find linked to the website. Welcome to River Valley Outdoors!

Visit our website at: https://rivervalleyoutdoorco.com