Report | how does the green performance of enterprise express package look at by consumers?

Launched by e-commerce and express delivery enterprises

"Packaging material reduction and recycling activities"

"Express Circular Box Plan"

Do consumers really know and participate?

What do they think of the packaging problem?

In the previous series of tweets

"how difficult is it to use the express recycling box?

SUNING, JD.com, Shun Feng Recycling Box usage Evaluation

Our plan for the greening of enterprise express packaging

The actual development situation was investigated.

This time, from the perspective of consumers, we have launched

A survey on "public awareness and activity participation in express packaging"

Don't say much.

Let's take a look at the results of the survey.

01

Basic information of sample

First of all, the pendulum would like to thank the volunteers for their assistance in distributing the questionnaire. Through the online questionnaire collection, we collected a total of 1053 valid samples in this survey.

Among them, the interviewees' age distribution is mainly middle-aged and young people aged 18-45 (85.5%), and most of the working areas are students and enterprise white-collar workers (51.51%). The sample sources cover most of the provinces and regions in the country, but the geographical distribution is uneven, so the data results more reflect the overall situation, or more reflect the consumer awareness of the provinces with larger sample size. In addition, our survey area also focuses on the major cities covered by the corporate greening actions related to this survey (such as "Qingcheng Plan", "Fengjing Plan", etc.).

02

Express delivery and online shopping habits

Online shopping is inseparable from logistics distribution. The survey shows that more than 84% of respondents use express delivery more than once a month, about 19% of respondents use express delivery more than 8 times a month, and only 1.42% of respondents say they never use express delivery.

78.52% of the respondents regularly use SF Express, and 63.1% of the respondents often use Yuantong Express. In addition, more people use Shentong, Zhongtong and JD.com logistics, all more than 35%, while Debang Express and SUNING logistics are less.

91.14% of the respondents usually use Taobao / Tmall platform for shopping, 59.34% of respondents usually use JD.com for shopping, 21.58% of respondents usually use pinduoduo for shopping, and the number of users of other e-commerce platforms is relatively small. there are also online shopping models that use non-e-commerce platforms, such as WeChat merchants.

03

Consumers' Cognition of Express Packaging

Reduction and recycling action of express package

According to the survey, only 7.98% of the respondents knew about enterprise packaging material reduction and recycling actions, 16.71% of respondents only knew about packaging material recycling-related actions, and most of the respondents (66.67%) knew nothing about express packaging material reduction and recycling activities.

As can be seen from the above picture, among the people who do not know anything about these actions of the enterprise, 45.58% believe that the enterprise is caused by the lack of relevant publicity, and 18.52% think that the enterprise does not disclose information to the public. some interviewees also said they were not very concerned about the issue of express packaging.

The vast majority of respondents (92%) believe that it is necessary for enterprises to disclose the information of express packaging materials, and improvements can be made in the channels of information release, public participation and information transparency.

Consumers have a low degree of awareness of the reduction and recycling of express packaging materials carried out by enterprises. The main reason may be the lack of publicity and information disclosure of enterprises, resulting in consumers' lack of effective access to information. At the same time, some interviewees said they were not concerned about the issues related to express packaging materials, which also reflects the need to strengthen the relevant science popularization to the public.

Understanding of "Green Plan of Enterprise Express Packaging"

We conducted consumer awareness surveys on the Cainiao Alliance's "return to the box plan", SUNING Logistics's "Qingcheng plan", JD.com Express's "Qingliu plan" and Shun Feng Express's "Fengjing plan". The survey found that even among those who are concerned about express packaging, more than half of the people (57.8%) do not understand the above green delivery plan. The person who knows the most is the "return to the box plan" of the Rookie Alliance (28.22%), while the awareness rate of the green plan of the other enterprises is less than 10%.

At the same time, we also found that even in the key cities of these greening programs (represented by Guangzhou, Beijing, Shanghai and Chengdu), there was no significant improvement in the respondents' awareness of these plans. Taking the samples of these four cities as an example, the Cainiao Alliance's "return to the box plan" is still the best-known plan, with an awareness rate of between 18% and 33%, while SUNING Logistics's "Qingcheng project" has a low awareness rate in all cities, 4.5% in Beijing, 1.1% in Guangzhou, 0% in Shanghai and Chengdu.

Most of the respondents (66.24%) learned about the green plan of express packaging through the online message push of platform / express enterprises (official account push, order page information, advertising, etc.). Some interviewees learned the information when they sent the express delivery offline (44.69%) and the specific event time of the enterprise (17.36%), while a small number of respondents learned about the relevant content through news and other means.

Although the green program of express packaging on various platforms has been carried out for a long time, on the whole, the public still does not know enough about it, and enterprises still have a lot of room for progress in the promotion and use of recycling boxes, activity publicity and so on.

04

Public participation in the Green Action of Express Packaging

Express package recycling

Only 32% of the respondents had participated in the recycling activities of express packaging materials, mostly through "delivery to designated recycling points" (60%). Some are specific activities such as "staff door-to-door recycling" (34.17%), "activities initiated by environmental protection organizations" (30%), "community service" (28.33%) and "recycling day" (15%).

68% of the respondents had never participated in the reduction and recycling of express packaging materials, most of them said that they did not understand the ways of participation (57.25%) and lack of ways to participate (57.65%). Some think that work is busy and have no time to participate (17.65%) and "too troublesome" (17.25%) or "not interested" (6.67%).

At present, corrugated box recycling is still the main packaging recycling, the majority of respondents (89.61%) support express companies to recycle reusable plastic packaging, about 9.3% of the respondents do not care about this, 1.07% of the respondents are against it. Dissenting respondents raised concerns about "health problems", "impact on the effectiveness of use" and "whether it is more energy-consuming (such as increasing repeated transport costs)".

As can be seen from the above data, the participation of recycling activities held by enterprises is general, and respondents are more likely to participate in packaging recycling through community recycling, garbage sorting, activities of environmental protection organizations, and so on. The choice of these recycling ways depends on the respondents' own environmental awareness and environmental literacy. It is worth noting that the number of people who have participated in recycling activities is far lower than those who have not participated in any action, we can see that whether it is the promotion and advocacy of enterpri