We need to talk about Sydney Sweeney

So, there's been a lot of controversy involving Sydney Sweeney lately. Originally the controversy was with American Eagle. Then this month it was the nude Ad for a betting app/website.

First the American Eagle Ad. In the Ad she was talking about genetics and how genes are passed down to determine stuff like eye color and how her jeans are blue. People said that it gave eugenics vibes and reminded them of Nazi propaganda. Eugenics is a largely discredited set of beliefs and practices that aim to improve the genetic quality of a human population. People are accusing the Ad of this because Sydney has blonde hair and blue eyes in an Ad about having "good jeans". If you notice on the screen while watching the Ad they spell it jeans like blue jeans not genes like genetics. We say people have good genes all the time but because it's done in an Ad about a blonde-haired blue eyes white woman people have an issue.

I think this so far reaching. People are just looking for something to be mad at. We can say that other people have good genes but Sydney was just the one that got a job. She probably got the job because it would be a blue eye woman saying "my jeans are blue".

Then there was the sports betting app. Sydney did a nude commercial for a betting app called Novig. A lot of people are mad because it was sexualizing sports especially women in sports. Here's the thing ESPN did several bodies issues where athletes posed nude. I don't know how that's different. When someone said that in the comment section of one of the posts it was met with "ESPN the magazine was celebrating the body of athletes". It's only sexual if you're not an athlete? I don't understand that logic at all. My view is that the athletes don't have to be photographed naked to celebrate their bodies, they celebrate their bodies when they actually do their sport. Or better yet, if you want to show off your body do that in swimsuits or certain types of clothes. So, if you're mad at nudity in an AD for sports betting because it sexualizing sports then be mad at the bodies issues. She's also not an athlete so it's not sexualizing female athletes. Plus most people who bet are male so sex sells.

Also the sports illustrated swimsuit issues were also brought up. Yes it's not nudity but close enough especially when the models wear thongs or don't wear tops. Plus some of the girls in those pictures are not athletes (like Sydney) so it's a fairer comparison.

One person said, "when she wears jeans you get mad; she doesn't wear jeans you get mad." Which is so funny and so true. Companies have really smart people in their advertising agencies and in their marketing teams, they know what they're doing. They know if they do something shocking or controversial they know we will talk; the more people talk the better. It's even better if the talk is done online so more people will see it and will look it up. So if people will stop talking about it then the less it will work and the less likely they will do something like this again. We play right into their plan.

Sydney brings attention and controversies, so that's part of the reason why they use her. Plus she's attractive and the type of look they want. Sometimes, it's really not that deep. The funny thing more people wore those jeans and will use the app because of the ads or the controversial Ad. Plus people will only be offended by this stuff until the next thing comes along.